Cosmetology School Marketing Services

According to the Bureau of Labor Statistics, there are currently 2,156 cosmetology schools operating in the United States. That means there are a lot of people looking to be a cosmetologist or a barber. That also means there is a lot of competition for the student base. So, how do you get noticed in such a crowded field and get more students to enroll?

digital marketing for cosmetology school

At SEO Design Chicago, we can help to not only improve your web presence but also increase enrollment. We combine engaging content, PPC, and SEO strategies to extend your digital reach to attract new students and retain your current student body.

We work hard to form lasting partnerships with our clients to improve their social media presence and targeted marketing efforts and to enhance their digital advertising.

Our team expertly harnesses SEO techniques to help you get noticed in the crowded field of cosmetology schools. We can increase your online visibility and increase web traffic.

Digital Marketing Benefits for Cosmetology Schools

Students can find your school easier
Allows direct engagement through live chats, emails, and social media
Utilizing local SEO helps local students notice your school
Far more cost-effective than traditional advertising
Greater flexibility for maximum impact

Marketing Strategies for Cosmetology Schools

Develop a Professional Website

Your website is the face of your school. It provides the first impression for your potential students. If they have a bad user experience or can’t find answers to their questions easily, they will go somewhere else. A well-designed website will provide them with the information they need and engage them. This will help your school to stand out from the rest.

SEO Design Chicago can either optimize your existing website to perform better or create a brand-new one. The goal in either case is to garner more traffic and increase enrollment.

Elements of a Successful Website

Prominently show contact details
List the classes offered
Feature school history and staff credentials
Provide reviews and testimonials from current and past students
Share FAQs addressing student questions
Offer a convenient online enrollment system
Have calls-to-action (CTAs)
Have a calendar with events and activities listed

Incorporate SEO Strategies

One of the most immediate ways to improve online visibility and online reach is by using search engine optimization strategies for cosmetology schools. We can customize an SEO strategy designed specifically for cosmetology schools and students looking to enroll.

Optimizing Techniques

URLs with keywords embedded
Use CDN to increase navigation speed between pages
Enhance SEO by using internal links
Integrate keywords throughout website content

Making Google Business Profile (GBP) for Cosmetology Schools

When your school sets up its GBP, it allows you to better manage your online presence across all Google apps, including maps and results. When you optimize your GBP, you can improve local visibility by providing key information like reviews, exact location, business hours, and contact details.

At SEO Design Chicago, we can build, manage, and improve your GBP to optimize your web visibility.

Social Media Marketing

This is key to help tap into the pool of students wanting to be a barber, cosmetologist, or esthetician. Facebook, LinkedIn, X, and Instagram all provide an excellent platform to reach potential students and engage them directly.

You can share valuable content and build your reputation and trust with your student base. Student testimonials and behind-the-scenes posts can go a long way to sway someone to enroll. It’s also a way to address common concerns, answer questions, and build a rapport with potential students.

Online Review Management

Allow reviews to be posted on your website, which goes a long way to maintaining transparency and building trust. This involves collecting and responding to student feedback across all of your digital platforms. Positive reviews establish trust, build credibility, and improve local SEO rankings. The negative reviews can also prove positive to your cosmetology school’s standing. It can show you don’t brush mistakes or issues under the rug and that you take the reviews and concerns seriously. In many ways, this can build even more trust with potential students. It should be noted that if mishandled, reviews can negatively impact your school.

Personalized emails with links to BBB and Yelp can be sent to students at key points during the term, and their responses can be incentivized to encourage their participation.

social media creation for cosmetologists

Content Marketing

It’s important to continually generate content that is tailored to your target audience. It should not only inform students but also engage them. At SEO Design Chicago, we can generate content that will include relevant keywords and improve your website’s search engine ranking.

Contact SEO Design Chicago to find out how we can improve your digital strategies and ensure your content reaches the right audience and sparks interest for improved enrollment.

Free SEO Analysis