Spotify ADVERTISING

Campaign Setup & Audience Targeting

One of Spotify’s biggest advantages as an advertising platform is its specific audience targeting options. Combining this with the bid structure is a tricky process — getting it right means spending only what you need to get your ads in front of the most interested audiences.

Choosing Spotify ad management with SEO Design Chicago means the cost of advertising on Spotify is always carefully tracked against your ROAS to ensure maximum benefit. Our professional management services let you get back to running your business, while we ensure that your ad performance delivers a steady stream of new leads. 

Cross-Device Placements

Yes, Spotify is the world’s most popular audio streaming subscription service, but it offers far more than just audio.

Spotify today is a sophisticated blend of audio, image, and video-based content. Our ad development services design adaptable promotions with small adjustments, optimizing them for different display platforms, including:

• Mobile display
• Desktop
• Connected smart speakers 
• Smart TVs 

Spotify isn’t just next-generation radio. It’s a dynamic media platform that audiences use in diverse ways, depending on the type of content, time of day, listening environment, and other factors. Our expert team lets you leverage all these data points to produce creative, actionable ads. 

Podcast Advertising Options

Almost half of the US population listens to podcasts regularly. Spotify started hosting podcasting advertising in 2020 with Streaming Ad Insertion (SAI). Spotify Ad Studio allows advertisers to reach this engaged audience with powerful contextual messaging that interacts seamlessly with the topical content that users choose for themselves. 

We can design and deploy all podcast ad formats, including:

• Audio ads
• Vertical video
• Display ads

For most campaigns, a hybrid media mix that combines approaches works best. All ad formats and variations are rigorously tested to pinpoint the exact combination of format, placement, and audience targeting that delivers maximum revenue growth for your business.

Which brings us to our next point — data tracking and continuous improvement. 

Analytics, Attribution, and Optimization

Success on any display advertising platform requires rigorous data tracking and interpretation. This is especially true on Spotify, thanks to the variations and customization it offers to advertisers. 

Additionally, proper attribution is crucial to see where your Spotify-sourced leads are appearing in your overall sales funnel. This helps ensure that we’re meeting your overall marketing goal for the ad campaign: improved name recognition, customer sentiment, traffic, or conversions. 

When you work with SEO Design Chicago for your Spotify ad management, we’ll carefully manage, optimize, and track every element of your campaigns, including:

• Conducting A/B testing
• Performing bid cap testing and adjustment
• Segmenting and retargeting audiences
• Implementing and configuring the Spotify Pixel for attribution tracking
• Integrating Spotify analytics with other digital marketing initiatives 
• Analyzing audience insights
• Tracking audience sentiment
• Reporting on analytics for every level of the funnel 
• Measuring CTR and conversions

As with all digital marketing, data is power. This platform’s flexibility lets your data-driven efforts deliver maximum value for your campaign objectives, whether that’s name recognition, audience sentiment, or conversions. 

Creative + Branding Development

Spotify advertising rests on two pillars of success: data and effective storytelling. As a full-service digital marketing agency with over ten years of proven success, SEO Design Chicago knows exactly how to help your brand express itself online.

Our team will help you identify the brand distinctives that will connect most closely with your target audience. Then, our creative experts will craft attention-getting segments that work with the short-form content format favored by Spotify. 

Remember, on Spotify, you aren’t restricted only to the 30-second audio clips that run pre- and post-roll. You also have the option to add interactive elements at the bottom of the screen or as quick display ads on mobile devices. These deploy when the user is actively engaging with their screen, making it easy for them to click through. 

Demographic, Behavioral, and Interest Targeting

When you first create a Spotify Ads account and start designing your ad campaign, the number of options can be dizzying. Matching ads to listeners based on their favorite music is only a starting point. Basic audience demographics are a big piece of the puzzle, but people interact with Spotify differently depending on the time of day, environment, and activity they’re engaged in. 

For example, a listener streaming workout playlists may be more receptive to ads for supplements or athletic gear. That same listener might be streaming a parenting podcast the next morning on their commute to work — a better time to promote educational toys perfect for an upcoming gift-giving season. 

Spotify offers a wide variety of audience metrics that let you match to listeners based on demographic, behavioral, and interest criteria. These include:

• Age 
• Gender
• Location
• Language
• Platform (desktop or mobile)
• Interests (topics, performers, genres)
• Listening behaviors (time of day, playlists, albums)
• Contextual targeting (workout vs commute, for example)
• Fan base (for specific events or performance-related media)

Our team will develop a customized plan that finds the perfect combination of audio, display, and video to reach the right niche of customers. 

Make the most of this powerful platform with data-driven storytelling that finds your ideal customers among the 550 million listeners on Spotify, while maximizing your ROAS.