Bing Ads Management Services with SEO Design Chicago
Unlock the power of Bing Ads with SDC’s Bing Ads management services. Drive conversions, maximize ROI, and boost your campaigns with our tailored PPC management solutions.
If you’re a business looking to attract more customers, don’t depend solely on Google search for your website traffic. Google is popular, but it’s not the only search engine. Though fewer people are using Bing, businesses can find unique customers using Bing pay-per-click (PPC) ads at a lower price.
What is Bing Pay-Per-Click?
Bing PPC (now Microsoft Advertising) ads function similarly to Google ads. However, Bing allows businesses to place ads across all Microsoft Search Networks, including Bing Search and partner sites like Yahoo. Bing ads will get your business in front of users from all three platforms, which collectively see more than 724 million monthly searches across 296 unique users.
Like Google Ads, when you want to start a campaign on Bing, you bid on keywords based on traffic numbers. Then, when your ad is selected and clicked on, you pay Bing for that click.
The advantage of using Bing is that it provides more flexibility with your campaigns. On Bing, you can advertise exclusively on a specific channel, such as mobile devices, or display your ad exclusively on one of the partner search engines. Overall, it provides more options when setting up your advertising campaign.
Another great advantage of Bing advertising is that there is less competition for keywords than on Google. Therefore, you can likely purchase your ads for a fraction of the price using your chosen keywords.
Benefits of Bing Ads
Using Bing Ads (Microsoft Ads) is about deciding if the benefits make sense for you and your business. Advertising on Bing can lead to better ad results, lower-cost campaigns, and a higher return on investment (ROI).Â
Better Ad Results
Using Bing ads brings your business quality traffic with better search results.
One way Bing improves the quality of search results for your business is by giving you more control over the campaign and ad groups for your advertisement to help you reach the right audience.Â
On Google, you set a few parameters, like network and location, at a campaign level, then make ad groups within a campaign. Those ad groups are limited to the parameters of the campaign.
On Bing, you can change your ad group within a campaign, allowing more flexibility to target your ads.Â
Bing also provides device targeting. Device targeting allows you to create campaigns for specific target audiences based on what device you expect them to view your ad on, such as a desktop, smartphone, or tablet.
Lower Cost Ad Campaigns
Many businesses find Bing Ads cost-effective as they build their digital marketing efforts. Bing Ads are less expensive in a less competitive environment, meaning you’re paying a lower cost per click than you would on Google (sometimes up to 70 percent lower). These lower rates can help you stretch your advertising budget and get more unique visitors to your website. When you work with a PPC expert like SEO Design Chicago, we can help you use various keywords without worrying about being bogged down by the expensive costs of Google keywords.
High Conversion Rates
The audience using Bing represents higher income levels and ages than Google, meaning the demographic of people who use Bing search has more disposable income and is more likely to spend on products or services they want. Bing users are more likely to search using a desktop, which has a conversion rate of 3.99 percent compared to mobile users at 1.22 percent.
Bing Ads Management Services
Navigating an advertising platform like Bing can be challenging, especially if online ads are new to your marketing strategy. At SEO Design Chicago, we help you with everything from starting an account to managing your campaigns.
Account Set-Up Services
Getting your account with Bing Ads is the first step to reaching new potential customers. Our SEO Design Chicago team will sign you up for an account and set up everything so it’s ready for your first campaign.
Bing Ads Campaign Creation
Once you have an account, it’s time to start building your campaigns. Part of creating a campaign is choosing the type of Bing ads you want to make. A few common ads include:
- Display Ads: These ads can contain images, text, and video, allowing creative control to match your company’s branding. Display ads don’t appear on search engine results pages (SERPs).
- Text Ads: These ads contain text only with links to your business’s website or online store. These ads appear on SERPs.
- Dynamic Search Ads: These ads can help you target a more niche audience by matching your web page with search results for related keywords.
Once you choose which ad works for your business, our team of ad specialists can write the copay and design the ad. We’ll then optimize the campaign to ensure your ads reach the desired audience.
Google Ads Account MigrationÂ
If you have an existing Google Ads account, Bing makes it easy to migrate everything to Bing. Once we set up your Bing account, our PPC specialists will help you import your Google Ads campaigns into Bing so you don’t have to recreate everything from scratch.
Bing Ad Campaign ManagementÂ
Our work doesn’t stop once we get your campaigns up and running. Our advertising specialists will continue working on your campaign to monitor your ads, make adjustments, and provide analytics on how your ads are doing. We also make ourselves available to answer any questions or troubleshoot.
Bing Ads Management with SEO Design ChicagoÂ
SEO Design Chicago is a full-service marketing agency. Not only do we provide PPC management services, we offer clients a full range of marketing services to advance their marketing and advertising efforts. Our team of experts can assist with everything from content creation and web development to product photography and search engine marketing.
Trust SEO Design Chicago as part of your PPC management team. Contact us today to discuss your advertising plans and how we can elevate your online marketing strategy.
Better Results
Quality traffic with better search results. Since the market is small we can fine-tune your campaign. Let us use our experience to help you run a more successful ad campaign today.
Lower Costs
Bing Ads are less expensive in a less competitive environment. We can use a wide variety of keywords without the worry of being bogged down by the expensive costs of Google keywords.
Higher ROI
Lower costs and higher ROI. Bing Ads give you that opportunity.
Reach out to SEO Design Chicago today to see how we can help you with your Bing ad campaign. We have run thousands of campaigns in the past and we can use our knowledge and experience to help your ad campaign be the most successful as possible. We know what works and what does not so we will not have to waste a lot of time guessing or testing to find the best results.
Call us today to discuss your next advertising plans with us! We have experts that can help you right away.
