What to Blog About: Discovering the best Blog Ideas for 2025

Struggling with what to blog about? Finding fresh blog post ideas and compelling blog topics is one of the biggest challenges content creators face, whether you’re just starting out with blogging for beginners or you’re a seasoned writer experiencing creative blocks.

The good news is that discovering engaging blog subjects and content ideas doesn’t have to be overwhelming. From keyword research tools and social media insights to competitor analysis and reader feedback, there are proven strategies to generate an endless stream of blog writing inspiration.

In this comprehensive guide, we’ll explore the most effective methods to find blog topics that resonate with your audience, boost your search rankings, and keep your content calendar full of ideas that your readers actually want to read.

We know that writing a blog post can be tricky. Some think blogging for beginners is tough, but we know that even the most seasoned bloggers sometimes have trouble coming up with ideas to write about.

In this article, we will help you learn how to find the right blog topics for your audience. No matter what type of blog you have, we can help you discover the perfect topics ideas for you to write about. Whether you’re ready to start a blog, or you’ve written hundreds of posts on various subject matter, there are ways to find new blog subjects. How? The answer is through keyword research, social media, competition research, generators, analytics, or even directly from your audience.

Use AI to help give you some ideas

AI tools like ChatGPT, Claude, and other language models are a great way to start brainstorming blog post ideas when you’re stuck in a creative rut. These powerful tools can generate dozens of blog topics in seconds by analyzing your niche, target audience, and content goals. Simply provide prompts like “Give me 20 blog post ideas for a fitness blog targeting busy professionals” or “What are trending topics in sustainable living for 2025?” The key to getting quality content ideas from AI is being specific with your prompts—include your target audience, content format preferences, and any keywords you want to focus on.

AI can also help you take existing topics and find fresh angles, create content series, or even generate attention-grabbing headlines. While AI shouldn’t replace your unique voice and expertise, it’s an excellent starting point for blog writing inspiration that you can then research, personalize, and develop with your own insights and experiences. Many successful bloggers now use AI as their first step in the ideation process, then validate these suggestions through keyword research and audience feedback before writing.

Use Keyword Research Tools to Find Blog Topics

Did you know that keyword research isn’t just used for search engine optimization? Keywords are a powerful tool in a variety of ways. You can use keyword research to find blog topics. We’ll tell you how:

Use AHrefs to Generate Keyword and Topic Opportunities

Ahrefs is one of the most powerful SEO tools available for discovering high-potential blog topics and keyword research opportunities that can drive significant traffic to your site. The platform’s Keywords Explorer feature allows you to enter a broad topic and instantly see thousands of related keywords, complete with search volume, keyword difficulty scores, and traffic potential. What makes Ahrefs particularly valuable for blog post ideas is its “Questions” filter, which shows you exactly what questions people are asking about your topic—each question represents a ready-made blog post opportunity.

You can also use the Content Gap tool to compare your site with competitors and discover blog subjects they’re ranking for that you haven’t covered yet. The Site Explorer feature reveals your competitors’ top-performing content, giving you insights into what content ideas resonate most with your shared audience. Additionally, Ahrefs’ “Also rank for” feature shows you related keywords that top-ranking pages target, helping you create comprehensive blog writing that covers multiple search intents in a single post. While Ahrefs is a paid tool, the depth of keyword and topic data it provides can transform your content strategy from guesswork into a data-driven approach that consistently generates traffic and engagement.

Use Google Suggestions

Anytime you type a search query into Google, the search engine will auto-complete your search with a longer phrase. You can check these suggestions for ideas for your next blog post. Let’s say for example you are a cook. Try typing into Google “which quiche” and see what Google auto-completes your query with. Boom, there’s your next blog topic. It may be something you never thought of. As an added bonus, you know before you even start writing that you are working on a topic that people are interested in.

Try Google’s Keyword Planner

If you have a Google account, you can use Google’s Keyword Planner to research your next blog topic. You can type in your general blog topic, and see what related keywords pop up. This is an easy way to create content.

Check Out Trending Topics

Want to know what to blog about today? If you want to know what your readers might be interested in today, you can use Google Trends. Google Trends show you today’s trending daily searches and more. You can also utilize it to compare two terms. For example, you can search and see if more people are searching for breakfast casserole or french toast. It also helps you check seasonality. Many more people are searching for “how to cook a turkey” around Thanksgiving than other times of the year.

Get Blog Ideas from Social Media

As a blogger, it’s important to use social media not just for sharing your content, but also for listening to your readers. You can use social media to find ideas for your next blog post.

Choose a Topic That is Getting Shared Frequently

Did you know there is a tool you can use that can help you with social listening? BuzzSumo has both a free and a paid version to help you see the most shared posts on social media on any given topic. It breaks the posts down by platform and shows where each piece performed the best. Or, you can use the BuzzSumo Facebook Analyzer to find trending subjects. Plus, you can use it to see who liked the original post you found that was popular. If they liked that post, chances are they’ll like yours, too.

Use Quora to Find Commonly Asked Questions

Every great blog post answers a question. To find a question that your readers might want to know the answer to, try Quora. Quora is a platform to ask and answer questions. You can find possible blog topics in Quora questions and answers. The questions are a ready-made topic for you to write about, the answer gives you a jump start on your research. Not to mention, “Quorans,” members of this network, might make for great contributors to your blog post.

You can even use Quora to post about your potential blog topic and see what Quorans think about it. This is an easy way to get feedback before you even start writing.

Find Good Blog Topics from Competitive Analysis

Another way to find what to blog about is through your competitors. You can use competitive analysis tools to get ideas for what to write about in your next blog from other websites in your blog niche.

What Keywords are Your Competitors Ranking For?

As you might know, search engine rankings are public. There are several tools available online to show you the rankings for any website. Yes, really! One option in SEMrush. Simply enter our competitor’s website into the tool, and you can see a list of the keywords they rank for. This not only will give you several ideas for blog posts, but each one will also give you an SEO advantage, too.

Use Other Websites’ FAQs

Another trick to try is to use a tool that looks at websites and finds popular questions for you. Enter a topic or keyword on FAQ Fox, choose a category, and it will give you a long list of questions, all of which can be blog post ideas. It searches all kinds of websites for you, or you can choose which sites you’d like to search.

What’s Working for Other Blogs?

Next, try entering a website into the BuzzSumo tool mentioned earlier. Perhaps it’s a famous site that writes on a similar subject as you and has a similar target audience. BuzzSumo will show their most-shared articles, which will tell you what’s working for them and can perhaps spark some inspiration for your own blog. (It’s fine to use other blogs to find ideas, but be careful to never plagiarize! If you wish, even link back to the post you found and mention that it was your inspiration. They might share it, and either way link building is a great tactic!)

Use Aggregators or Idea Generators

There are several tools available that were actually created by bloggers who were once facing the same quandary you are now. Here are a few we recommend:

HubSpot’s Blog Topic Generator

All you have to do is enter a few words, and they’ll give you a list of five possible headlines for your next blog article.

Jon Morrow’s Headline Hacks

This tool has 52 different templates for headlines and topics.

Portent’s Content Idea Generator

Head to Portent’s Content Idea Generator, type in a keyword, and get a blog idea!

Find Topics from News Aggregators

A news aggregator can also work as a search tool to help you find new blog topics to write about. Try using Feedly or Alltop to search your general topic, and see what recent headlines there are about it. You can find some newsworthy content to write about for your own blog.

What’s Happening Today?

Check the calendar! What’s happening on the day your blog post is scheduled to go live? Check Chase’s Calendar of Events and see what happened on that date historically, or for important birthdays or anniversaries. Or, Google “National (insert topic here) Day” and go from there. Planning your blog posts around the calendar allows you to jump on timely and trending topics. Not to mention, it gives you hashtag ideas for when you eventually share your article on social media.

Utilize Your Own Analytics

When all else fails, check your own website’s analytics. For these steps, you will need to use your Google Analytics account.

Write About Topics You Already Rank For

What keywords or phrases does your website rank for? Any keywords you are already ranking for tell you what topics are already working for your blog. This is a key way to expand on the topics your readers like to hear about from you. Head to your “Queries” report in Google Analytics and see all of your keywords and their rankings. We recommend filtering out the keywords that include your blog, brand, or company name. Then, create a list of your most popular keywords. Don’t forget to link back to related posts on the subject you’re writing about on your blog! This will help your SEO.

What Topics are People Searching for on Your Site? 

Hopefully, your website has a search tool. If so, this is a valuable tool for you to know what your audience wants from your website. You can see everything people have searched on your site in Google Analytics, too. Go to Behavior, then Site Search, and finally Search Terms. What are these search terms? There is your next blog post!

Recycle Well-Loved Topics

What are your most popular topics of all time? You can see those in Google Analytics. Go to Behavior, then Site Content, and finally All Pages. This report will tell you your most popular web pages. If you want to see only blog posts, you can set a filter. Do you see any patterns in your most popular pages? What topics are your readers most interested in? Are there any related topics you can write about?

Create an “Evil Twin” Post

Have you already written a popular how-to post? Now, recycle the topic by writing a post from a different perspective. If you already wrote a how-to, next write “Mistakes to Avoid.” For example, did you write an article on “How to Cook the Perfect Quiche?” Now, write “The Biggest Mistakes to Avoid When Making a Quiche.”

Get Ideas Directly from Your Readers

Listen to your readers. What do you hear about from them the most?

Email Inbox

Your inbox is full of blog post ideas – you just might not realize it yet. Have your readers ever emailed you to ask a question? Every question from your readers is a potential blog post. You can even create a Q&A post with frequently asked questions! Save these emails with questions into a folder, so you always have a plethora of ideas waiting for you.  When you’re creating a blog, create an open letters space on your website, so you’ll hear from even more readers.

Conversations with Your Readers

Whenever you are already in conversation with your readers, whether it’s in-person, over the phone, or even on social media, what do they ask you? What topics are the conversation centered around? Compile a list of these subjects. Any of these conversations can be turned into a blog article.  Then give the reader credit for helping you! People love to feel engaged by their favorite bloggers.

Try Guest Blogging

Have you tried guest blogging? Content marketing is all about collaboration. Consider using a guest post (and give yourself a break!) Maybe a friend of yours has a popular blog on a similar topic, and you can each write a post for each other’s site.

Get Blog Writing Help from SEO Design Chicago

If you still need help with blog writing, or you’re interested in outsourcing your blog writing to someone else, contact us today! SEO Design Chicago provides blog writing services for a variety of websites and companies on all different topics.

FAQs about writing the Best Blogs

What are the best ways to find blog topics for beginners?

For blogging beginners, start with keyword research using free tools like Google Suggestions and Google Trends. Look at frequently asked questions in your niche on Quora, check what’s trending on social media, and pay attention to questions people ask you in real life. These methods provide data-driven blog post ideas that you know people are already interested in.

How often should I publish new blog content?

Consistency matters more than frequency. Whether you publish daily, weekly, or monthly, stick to a schedule your audience can expect. Focus on creating quality blog topics rather than rushing to publish frequently. Most successful bloggers find that 1-3 high-quality posts per week work well for building an engaged readership.

Can I use competitor blog topics for inspiration?

Yes, analyzing competitor content ideas is a legitimate strategy. Use tools like SEMrush or BuzzSumo to see what topics perform well for similar blogs. However, always add your unique perspective, expertise, or angle to make the content original and valuable to your specific audience.

What’s the difference between evergreen and trending blog topics?

Evergreen blog topics remain relevant over time (like “how to start a garden”), while trending topics are timely but may lose relevance quickly (like “2025 social media trends”). A good content strategy includes both: evergreen content for steady traffic and trending topics for immediate engagement and social shares.

How do I know if my blog topic ideas will perform well?

Before writing, research your blog subjects using keyword research tools to check search volume and competition. Look at social media engagement on similar topics, analyze what’s working for competitors, and consider your audience’s past engagement with related content. Tools like Google Trends can show if interest in a topic is growing or declining.

Should I ask my audience directly for blog post ideas?

Absolutely! Your readers are your best source for relevant blog topics. Monitor comments, emails, and social media interactions for common questions. Create surveys or polls asking what topics they’d like to see covered. This ensures you’re creating content that directly addresses their needs and interests.

How can I repurpose existing blog content into new topics?

Transform successful posts into different formats: turn a how-to post into a “mistakes to avoid” article, create a beginner’s version of an advanced topic, or update old content with new information. You can also break comprehensive posts into a series or combine related posts into ultimate guides.

What tools are essential for finding blog writing inspiration?

Key tools include Google Keyword Planner for search data, BuzzSumo for social media trends, Quora for questions, Google Trends for seasonal topics, and your own Google Analytics for performance insights. Many of these tools offer free versions that provide valuable content ideas for bloggers on any budget.

How do I balance SEO keywords with engaging blog topics?

Start with topics your audience cares about, then optimize for relevant keywords naturally. Don’t force keywords into topics that don’t make sense. Instead, find the intersection between what people search for and what you’re passionate about writing. This creates blog post ideas that are both discoverable and authentic.

What should I do when I’m completely out of blog ideas?

When experiencing writer’s block, return to basics: check your analytics for top-performing posts to expand upon, browse industry forums and social media for trending discussions, set up Google Alerts for your niche keywords, or simply ask your audience what they want to learn about. Sometimes taking a break and consuming content in your field can spark new blog writing inspiration.