Top 10 Ways to Gain More Snapchat Followers 

A Are you wondering how to get more Snapchat followers? This article will take you through ten ways to help you gain more Snapchat followers. We will help you make your Snapchat content more attractive and shareable to viewers. Snapchat relies heavily on photo and video social media content creation. Currently, Snapchat has 238 million daily active users worldwide. Snapchat allows you to find creative ways to market your brand image, company culture, and products and services, all while creating a fun experience for your audience.

Snapchat Followers

When you are deciding which social media platforms your business should have a presence on, you might want to consider Snapchat. Utilizing Snapchat’s large user base helps create genuine and sustainable relationships with current and future customers. More specifically, this is an excellent platform to target a young demographic.

This is because Snapchat reaches 90% of all 13 to 24 year-olds and 75% of all 13 to 34 year-olds in the U.S. According to a 2017 Murphy Research study, Snapchat users are 60% more likely to make impulse purchases. Tapping into the marketing power of Snapchat can be done through different tactics and will allow your company to grow its social media presence uniquely and originally. 

External Takeovers

A takeover is when you have someone else run your account for a short period of time. Having someone outside your business take over your Snapchat account means an influencer would connect with a brand in advance. On the designated date, the influencer would create a story out of their own content. With outside influencers come more eyes.

This is because the person taking over usually will advertise the takeover to their personal followers, bringing new viewers to your brand and vice versa. This creates a mutually beneficial partnership. Using an external takeover opens up a different target market and could allow your business to tap into a new area of potential customers. This is especially effective for the launch of a new product/service to use an influencer with a relevant following to your new demographic.

Internal Takeovers

Internal takeovers are more specific Snapchat content which refers to people or departments of your company giving their own narratives and behind-the-scenes perspectives. This not only demonstrates the personal side of your brand but also gives your audience an exclusive glimpse into the company culture, something that is becoming more and more attractive to consumers. These Instagram stories are where your brand can create a sense of genuine authenticity, in turn, developing more trust.

Similarly, the entire brand image is uplifted by an honest and transparent company profile. For example, allowing your research and development department to show the ins and outs of their day or possibly including a sneak-peak of future products, would be a unique opportunity to advertise from the inside. Internal takeovers are a low cost, accessible, and exciting way to invite your viewers into your company. 

Make Conversation

Another unique way to gain Snapchat followers is to engage your audience through conversation. There are several ways to engage with your audience. For example, polls allow a business to create multiple choice questions and can include pictures to catch the attention of viewers. Asking questions allows for intimate and instant responses while gaining direct user feedback. Any additional to stay interactive on Snapchat is creating contests, such as asking users to use the “draw” tool on Snapchat to create a scene with your product in it. These user submissions can easily be sent and displayed directly on the Snapchat app. 

Develop a Snap Filter

Lens are overlays that can be applied to pictures or videos that users take. Creating a business account on Snapchat lets you buy a filter for multiple locations, age-target your filters to reach the right Snapchatters, and create smart filters that have dynamic text. Creating a sponsored filter would allow a business to make an advertisement available for users to add to their own content. This is done most successfully when the sponsored filters are interactive and artful. Once users chose to add this filter to their own content, anyone else who views it will also be able to see your advertisement, widening your ad reach and gaining brand recognition and followers.

Utilize Snapcodes

Snapcodes are user-specific icons that can be read by smartphones allowing users to access filters, link to websites, add new users, and lots of other features. This makes your Snapchat significantly more accessible and easier to promote. Making a custom Snapcode to link to your business account can be done in Settings and all users need to do to access it is open their cameras to your code.

To further implement this technique, try putting your Snapcode where you know users will be able to easily scan such as on business cards, posters, or packaging. Using this feature can allow extremely creative ways to connect your Snapchat profile with your target market. 

Launch into Discover

Snapchat Discover is a page where users can see news and entertainment, curated for them. Users are able to subscribe to publisher stories. Publisher stories are public stories from media partners of Snapchat. Some examples are the Wall Street Journal, Mashable, and The Food Network. “Snap Originals” are short-form shows made to watch on mobile devices which are also displayed here.

Creating a Snap Original is a way for brands to differentiate themselves through unique content. For direct advertising, Snapchat allows brands to publish promotes stories in the Discover feed as well as run ads throughout videos made by Discover publishing partners. These options allow your brand to gain more exposure and additional engagement.

Make Your Snapchat Easy to Find

When considering techniques to gain Snapchat followers, it is important to not overlook the following a brand already has. More specifically, utilizing interested consumers from other forms of social media and advertising. Make sure to keep your current subscribers engaged to your Snapchat content by linking your Snapchat account at the end of your marketing campaign emails, on your Instagram account, and anywhere else where your current market can find it. Keeping unity throughout your marketing efforts not only allows for more traction on each of your social media platforms, but helps further build a brand’s online community.

Keep it Creative

Do not be afraid of expressing your advertising in an artful way, even on Snapchat. The app allows users to insert gifs and stickers from Giphy to all of their Snapchats. Giphy allows companies to create their own brand channels to upload content and make it accessible to users.

Creating your own customer gifs and stickers will let users be able to add a business’ branded content to their own pictures and videos. This helps increase brand awareness. Similarly, Snapchat allows users to insert text with multiple typefaces and use a pen tool with a large color palette. Using these tools will make Snapchats eye-catching and engaging. If you need help creating social media content, consider using SEO Design Chicago’s services.

Stay Relevant

Snapchat, just like any other social media platform, works best when creating social media content designed with the user’s wants in mind. In order to stay relevant, a company must use modern lingo and keep content updated. It also helps to use popular in-app tools like Bitmojis and filters. On Snapchat, users can easily swipe and tap to add colors, stickers, time/temperature stamps, emojis, and more. These features keep the content virtually appealing and contemporary.

Bitmojis are a great example of this, they are customizable cartoon avatars that can mimic a user’s own appearance. Snapchat owns Bitmoji, which makes using the two a seamless experience. Keeping your content current and fresh peaks the interests of your followers.

Add a Snap Lens

Unlike a flat, graphic filter, Snapchat Lenses allow users to use AR to exchange their content. For example, by changing or adding their facial features, or changing the sound of the user’s voice. This can be done through Snapchat’s Lens Studio. Individuals or businesses can easily build augmented reality experiences and make them public to millions of Snapchatters. Many brands take advantage of this feature by including their brand name or their own Snapchat username. 

Using Snapchat for Your Business

Although each business has different needs and different social media goals, increasing Snapchat followers is an excellent way to differentiate your brand. External and internal takeovers provide exciting content opportunities with lots of room for brand credibility strength. Using polls and other interactive ways to communicate with your audience on Snapchat lets followers have a more intimate relationship with your company. Customizable Snapchat filters, gifs, and stickers add visual whimsy and reinforce brand recognition. It’s important to choose the right social media content for your company.

Many of your current followers may become Snapchat followers if a company implements its Snapchat profile throughout its marketing strategy. This sharability is even easier when using Snapcodes to make scanning and connecting easier than ever. Additional ways to gain a Snapchat audience can come from entering the Snapchat Discovery page. Or, you can put out original entertainment or include ads throughout other Discovery stories. Snap Lenses are also a fantastic way to easily bring sponsored AR content to the fingertips of potential customers.

Lastly, staying relevant and interesting to consumers means that business must keep their Snapchats current and consistent. All of these techniques will help businesses both attract and retain Snapchat followers. This will in turn help to market your brand to its fullest potential. 

Frequently Asked Questions

1. Is Snapchat still relevant for business marketing in 2025?

Yes, Snapchat remains highly relevant for business marketing, especially if your target audience includes younger demographics. Snapchat reaches 90% of all 13 to 24 year-olds and 75% of all 13 to 34 year-olds in the U.S., with 238 million daily active users worldwide. Research shows that Snapchat users are 60% more likely to make impulse purchases, making it an excellent platform for driving sales.

The platform’s focus on visual content, AR features, and authentic storytelling makes it particularly effective for brands looking to create genuine connections with younger consumers and showcase their company culture in creative ways.

2. What’s the difference between external and internal takeovers on Snapchat?

External takeovers involve partnering with influencers or people outside your company who temporarily run your Snapchat account, creating content for their designated time period. This brings their followers to your brand while exposing your brand to new audiences, creating mutually beneficial partnerships. Internal takeovers feature your own employees or departments sharing behind-the-scenes content and company culture perspectives.

Internal takeovers are more cost-effective and help build authenticity and trust by showing the personal side of your brand, while external takeovers help you tap into new target markets and leverage established influencer audiences.

3. How much does it cost to create custom Snapchat filters and lenses?

The cost of creating custom Snapchat filters varies depending on several factors. Basic geofilters for specific locations can start at around $5-20 for small areas and short durations, while larger geographic areas and longer time periods cost more. Custom lenses created through Snapchat’s Lens Studio can be free to create and publish, but promoting them or creating more sophisticated AR experiences may require additional investment.

Sponsored filters and national campaigns can cost thousands of dollars. For most small businesses, starting with free tools like Lens Studio or budget-friendly local geofilters is a cost-effective way to test the waters before investing in larger campaigns.

4. How can I drive traffic from my other social media platforms to Snapchat?

Cross-promotion is essential for growing your Snapchat following using your existing audience. Include your Snapcode in email marketing campaigns, display it on business cards and packaging, and share it across your other social media platforms like Instagram, Facebook, and Twitter. Add your Snapchat username to your bio sections and regularly mention exclusive Snapchat content in your posts on other platforms.

Create teaser content on other platforms that directs followers to Snapchat for the full experience. You can also run contests that require following your Snapchat account or create Snapchat-exclusive content that you promote on other channels to incentivize followers to connect with you on multiple platforms.

5. What types of content perform best for gaining Snapchat followers?

Content that performs best on Snapchat includes behind-the-scenes footage, company culture showcases, interactive elements like polls and contests, user-generated content, and authentic storytelling. Visual content with creative elements like custom filters, AR lenses, branded stickers, and Bitmojis tends to engage users more effectively.

Educational content, product demonstrations, sneak peeks of new products, and employee spotlights also perform well. The key is keeping content current, using modern language and trending features, and maintaining a balance between promotional and entertaining content. Remember that Snapchat users prefer authentic, less polished content over highly produced advertisements.

6. How do Snapcodes work and how can I use them effectively for my business?

Snapcodes are scannable QR-style codes unique to each Snapchat account that make it easy for users to add you or access specific content. Users simply point their Snapchat camera at your Snapcode to instantly follow your account, access filters, or visit linked websites. To use them effectively, place your custom Snapcode on business cards, posters, product packaging, storefronts, and digital marketing materials.

You can create custom Snapcodes in your Settings that link directly to your business account. The key is placing them where your target audience will easily see and scan them, making the connection process seamless and encouraging spontaneous follows.

7. What are the requirements for getting featured on Snapchat Discover?

Snapchat Discover features content from established media partners and brands that meet specific criteria. To be considered for Discover, you typically need to be an established media company, have significant audience reach, produce high-quality original content regularly, and apply through Snapchat’s partner program. For smaller businesses, focus on creating Snap Originals (short-form mobile shows) or running promoted stories in the Discover feed through Snapchat’s advertising platform.

While getting organically featured on Discover is challenging for most businesses, you can still reach Discover audiences through paid advertising options and by creating consistently engaging content that could eventually catch Snapchat’s attention.

8. How often should I post on Snapchat to maintain and grow my follower base?

Consistency is more important than frequency on Snapchat. Aim to post at least once daily to stay visible in your followers’ feeds, but posting 2-3 times per day is often optimal for engagement without overwhelming your audience. Stories should be posted regularly (at least 3-4 times per week) to maintain audience interest.

The key is maintaining a consistent posting schedule that your audience can expect and rely on. Focus on quality over quantity – it’s better to post fewer high-quality, engaging snaps than multiple low-quality ones. Monitor your analytics to see when your audience is most active and schedule your content accordingly for maximum reach and engagement.