One of the hardest parts of running your own website is consistently posting fresh content. Not to mention wondering how often you should post new content. No need to worry – this article will tell you everything you need to know about how often you should post fresh content on your site. It’s not secret that Google favors fresh content and up to date information. In fact, new content is a Google ranking factor. Content freshness is an important Google ranking factor.
New Website Content
- 1 New Website Content
- 2 Why Your Website Needs A Posting Schedule
- 3 Types of Posting Schedules for Your Website
- 4 Do I Need Fresh Content, Or Can I Update Existing Content?
- 5 Frequently Asked Questions
- 5.1 1. How often should I post new content on my website?
- 5.2 2. Is it better to create fresh content or update existing content?
- 5.3 3. Why is having a posting schedule so important for my website?
- 5.4 4. Does posting fresh content really help with Google rankings?
- 5.5 5. What’s the difference between weekly and daily posting schedules?
- 5.6 6. How can I maintain a consistent posting schedule without burning out?
- 5.7 7. What should I do if I miss my posting schedule?
- 5.8 8. How do I know if my posting frequency is working for my website?
- 6 Contact SEO Design Chicago Today for Fresh Content SEO
As we already mentioned, a difficult aspect of running and maintaining a website is not only creating new content on a regular basis but knowing when to publish new content. If you wait too long, your readers might lose interest. On the other hand, if you publish too much new content too quickly, it will be too much for them to digest. So, how often should you be posting new content on your site?
Unfortunately, there is no hard and fast rule for how often you should post fresh content on your website. The most important thing to keep in mind when it comes to new website content is the quality of your content over quantity. You should never sacrifice the quality of your content in the pursuit of additional content.
However, as a general rule, you should be posting new, unique content on a regular basis. You should also choose a posting schedule and stick to it. For example, choose to post new content on the same day every week. Keeping a regular schedule is more valuable to your audience than posting on an irregular basis that they can’t rely on.
Another general rule of posting is that as your website grows, so should your rate of publication. That way, you are able to keep your audience entertained as it grows. You will also be able to support more writers for your site to create additional content as you grow.
Keep in mind that fresh content refers not just to brand-new blog posts, but also older web pages that you update with the latest information, hot topics, and recent events. (Just make sure to update the publish date!)
Posting new content is also great for ranking higher on Google.
Why Your Website Needs A Posting Schedule
Many people who create a new website or blog don’t realize how often they will need to create and post new content. An underrated part of running a website is maintaining a regular posting schedule. Why is this so important?
First of all, if you maintain a regular posting schedule, it lets your regular visitors know when to return to your site for new content. For example, if you publish content every Wednesday, your visitors will know to visit your site on Wednesdays. As a bonus, you will see a spike in traffic on Wednesdays as visitors return to your site to see your new pages.
Another benefit to keeping to a regular posting schedule for your website is that it lets you plan your content in advance. This strategy not only helps your readers, it also helps you! If you know you have to post new content every Wednesday, like in our previous example, you know you need to have your content done by Tuesday night and scheduled to post automatically. It also lets you plan your content ahead of time. You can plan as far ahead as necessary, and work ahead, or swap topics or posts out as needed.
If you have a team working on your website, a posting schedule is another huge benefit. You can share a planning calendar or document with your team. That way everyone stays on track and stays organized. If you’re working by yourself, this is less of an issue. However, as every website expands, it can help to have a team behind you.
Keeping to a schedule requires consistency on your part can make running a running blog feel like a full-time job, which it is! That’s where a content creation agency like SEO Design Chicago can come in and help you maintain and update your website or blog.
For additional help with keeping up with a posting schedule, you should consider using a tool like Sprout Social to help you make a calendar.
Types of Posting Schedules for Your Website
The type of posting schedule you will choose depends on what kind of website you are running. Here are two common options we suggest for posting schedules for websites.
Weekly or Biweekly Posts
The first posting schedule we recommend is weekly or biweekly posts. Most blogs post on a weekly or biweekly basis. A week between articles, especially when you are starting a new website or blog, gives you plenty of time to research, write, and edit your new posts.
Another benefit to posting on a weekly or biweekly basis is it is generally expected by website readers because it is a common strategy. Your readers won’t complain about not getting enough content, and hopefully they will eagerly await your next post.
The last benefit to weekly or biweekly posts is that it gives you, the writer, time to cool off between posts. Coming up with ideas, writing content, and producing content takes a lot of bandwidth. You can burn out if you try to do too much too fast.
Daily Posting
You probably follow some websites that post every day and have a huge audience. News sites are one example. Daily posting requires a lot of work and coordination, but it also has a lot of payoff.
One benefit of daily posting is it allows you to cover many topics. Assuming you take weekends off, you can still post five days a week and post 260 times per year. That’s a lot of content!
Another benefit of daily posting is that you can (and should) employ multiple authors. Successful websites that post daily typically have several authors who cover a wide variety of topics. You can also hire a web agency to handle writing some or all of your content for you.
The last benefit to posting daily is that it gives visitors a reason to keep coming back to your website on a daily basis. If you post new articles daily, you give your audience plenty of content and no chance to get bored.
Do I Need Fresh Content, Or Can I Update Existing Content?
Many clients often ask the experts at SEO Design Chicago if they really need fresh content, or if they can simply update their existing content on their website. A lot of people think once they have built a website and loaded it with content, they are done. Unfortunately, that couldn’t be farther from the truth. For the benefit of search engine optimization and for your readers, you need to regularly update your content.
While updating your existing content every once in a while is never a bad idea, we recommend posting fresh content on a regular basis. Here are the reasons why you need to post fresh content on a regular basis:
Fresh Content Means Fresh Indexing
The more frequently you update your website, the more frequently a search engine will stop your website for indexing. Every time search crawlers stop by your website, you gain an opportunity to achieve higher search rankings.
Search Engines Reward Regular Updates
By far the most popular search engine on the internet, Google, loves and rewards frequent website updates. How does it reward frequent updates? With higher search rankings, of course. This doesn’t mean you should make unnecessary changes and updates. But posting new, fresh content every day is not only great for your readers, but it helps your SEO.
More Content Means More Keywords
Every time you publish more content on your website, you have the opportunity to use more search keywords that relate to your topic and your industry. Keywords are a way to help improve your search ranking. Every post and article you publish on your website should be optimized for SEO.
Fresh Content Keeps Your Readers Engaged
Regularly updating your site with fresh content doesn’t just keep search engines happy, it also keeps your readers engaged. You need to keep giving readers reasons to come back. It also gives you more opportunities to appear in the search results.
Increase Your Authority on Your Topic
Posting new pages on your particular subject will help establish you as an authority in your industry. This is true both for your audience and for search engines. The more valuable content you publish on your website, the more you increase your chances of becoming an authority site in the eyes of Google.
Opportunities to Beat Your Competition
While your focus should always be on the quality of your content over the quantity, it can’t hurt your website to update more regularly than your competitors. Each time you post original content, you have an opportunity to post something unique that no one else has before. You also have the opportunity to grab more web traffic from search queries.
Frequently Asked Questions
1. How often should I post new content on my website?
There is no universal rule for how often you should post fresh content, as it depends on your industry, resources, and audience expectations. However, consistency is more important than frequency. Most successful websites follow either a weekly/biweekly schedule or daily posting routine. Weekly or biweekly posting works well for new websites and gives you time to research, write, and edit quality content. Daily posting requires more resources but allows you to cover more topics and keep visitors returning regularly. The key is choosing a schedule you can maintain consistently while prioritizing quality over quantity.
2. Is it better to create fresh content or update existing content?
While updating existing content is valuable and should be done periodically, regularly posting fresh content is more beneficial for SEO and reader engagement. Fresh content provides several advantages: it triggers fresh indexing by search engines, gives you opportunities to target new keywords, keeps readers engaged with new information, helps establish your authority in your industry, and provides chances to outperform competitors. However, the best strategy combines both approaches – maintain a regular fresh content schedule while periodically updating your existing pages with current information, trends, and events.
3. Why is having a posting schedule so important for my website?
A consistent posting schedule benefits both your readers and your SEO efforts. For readers, it sets expectations about when to return for new content, creating a reliable pattern that can increase return visits and traffic spikes on posting days. For you as a content creator, a schedule helps you plan content in advance, work ahead when possible, and stay organized. If you have a team, a shared calendar keeps everyone coordinated and on track. Search engines also favor websites that update regularly, so maintaining a consistent schedule can improve your rankings over time.
4. Does posting fresh content really help with Google rankings?
Yes, fresh content is a confirmed Google ranking factor. Google rewards websites that update regularly with higher search rankings because fresh content indicates an active, relevant website. Each time you post new content, search engine crawlers visit your site for indexing, giving you more opportunities to rank for relevant searches. Additionally, more content means more opportunities to target different keywords, appear in various search results, and establish topical authority. However, quality should never be sacrificed for quantity – Google values valuable, well-written content over frequent but poor-quality posts.
5. What’s the difference between weekly and daily posting schedules?
Weekly or biweekly posting is ideal for new websites, small teams, or individual bloggers because it provides adequate time for research, writing, and editing quality content. This schedule prevents burnout and meets typical reader expectations without overwhelming your audience. Daily posting, on the other hand, requires significant resources and coordination but offers substantial benefits: you can cover more topics (potentially 260 posts per year with weekends off), typically requires multiple authors for sustainability, and gives visitors reasons to return daily. Daily posting works best for established websites with dedicated teams or professional content creation support.
6. How can I maintain a consistent posting schedule without burning out?
Preventing burnout while maintaining consistency requires strategic planning and realistic expectations. Start with a manageable schedule like weekly or biweekly posts rather than attempting daily content immediately. Plan your content well in advance using editorial calendars, and consider batching your work by writing multiple posts in dedicated sessions. Tools like Sprout Social can help you organize and schedule content. As your website grows, consider hiring additional writers or working with a content creation agency like SEO Design Chicago to share the workload. Remember that consistency matters more than frequency, so choose a schedule you can realistically maintain long-term.
7. What should I do if I miss my posting schedule?
If you miss your scheduled posting day, don’t panic or abandon your schedule entirely. Simply get back on track with your next scheduled post rather than trying to “catch up” with multiple posts at once, which can overwhelm both you and your readers. Consider having a few evergreen posts prepared in advance as backup content for busy periods. If you consistently struggle to meet your schedule, it may be time to adjust to a more realistic frequency. Communicate with your audience if necessary – transparency about occasional delays is better than inconsistent posting without explanation.
8. How do I know if my posting frequency is working for my website?
Monitor several key metrics to evaluate your posting frequency’s effectiveness: website traffic patterns, search engine rankings for target keywords, reader engagement through comments and social shares, time spent on site, and return visitor rates. Look for traffic spikes on your posting days and steady growth in organic search traffic over time. Pay attention to reader feedback and engagement levels – if readers seem overwhelmed or if engagement drops significantly, you might be posting too frequently. Conversely, if you notice declining traffic or reader requests for more content, consider increasing your posting frequency. Use analytics tools to track these metrics and adjust your strategy based on actual performance data rather than assumptions.
Contact SEO Design Chicago Today for Fresh Content SEO
No matter how often you decide to post new content on your website, a website design agency like SEO Design Chicago that specializes in content creation can help you. Whether it’s creating new content or helping you make a posting schedule, a web agency can help you with all of your posting needs. If it’s time for a freshness update, we can help.
For help creating content, creating a content posting schedule, increasing Google rankings, or any of your other content needs, contact SEO Design Chicago today.
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