Email, Social Media, and SEO Content: Content That Converts for Real Estate Agents

In a tough real estate market, customers increasingly expect their realtor to be more than just their representative in the buying and selling process — they want an expert in their local market. 

Effective content marketing can put you ahead of the pack in the real estate business. It’s not enough to just post a few selfies or a blog once in a while — effective content is strategic, targeted, and valuable. We’ll cover some of the top new content ideas that help real estate agents build their reputation among their ideal clients and drive conversions. 

Not sure if your existing content is bringing in potential clients? Check now with a complimentary content optimization analysis from SEO Design Chicago. 

Content Marketing for Real Estate Agents

Our digital marketing team follows a data-driven process to design a content strategy customized for your business. First, we conduct a thorough content audit to determine how your marketing efforts are currently performing and identify areas for improvement.

Second, we develop a personalized marketing strategy for you. Are you trying to break into a new region? Develop your brand reputation among first-time homebuyers? Introduce yourself as a qualified real estate professional with roots in the community? Determining your goals and understanding what your competitors are currently doing will enable us to design each piece of content to further your overall objectives.

Finally, our successful content marketing team will create valuable content tailored to the needs of your target audience.

Blog Writing for Commercial Real Estate Firms

Blogs are one of the most familiar content types to most browsers. Whether deciding to invest in a building or rent out a space for another business, many people search for information online to gain insights into the real estate environment. 

Since commercial real estate is so often a B2B enterprise, it’s crucial for real estate firms to treat their blog as a marketing channel and not just an outlet for personal reflections. While the latter might be interesting to read, it won’t deliver any new clients to your firm, which is the ultimate goal of publishing a blog.

Our team specializes in creating SEO-rich blogs that feature engaging content addressing popular real estate trends. Since each post will align with targeted search terms and geographic signatures, they will increase your visibility online and increase the chances that customers will choose your firm.

Email Marketing for Property Managers

Property managers wear many hats. Depending on your role, you might be marketing properties, doing repairs, or informing investors who live hours away. Email can be a highly effective element in your marketing toolkit. 

We ensure that your content marketing efforts are specifically aligned with the needs of your business. Your target customers don’t want generic templates that they will just delete from their inbox. Each time you share content, it needs to provide value and encourage your ideal customer — whether that’s tenants or new investors — to invest more trust in you and your business. 

E-commerce Product Pages for Real Estate Developers

Content marketing is most effective when it’s part of a comprehensive strategy. Are all elements of your online presence working together to attract the right customers to your site and encourage them to move further along the sales funnel? 

If you run e-commerce product pages for specific listings or investment products, you need to tailor your content on each page to match relevant search terms and geographic parameters.

When it comes to real estate, everything is local. If every single one of your listings isn’t driving geographically-based searches to your local real estate offerings, you’re missing out on the most qualified leads. 

SEO Content Writing Services for Real Estate

Your real estate website might look beautiful and professional, but is it actually attracting new leads to your business? Effective real estate marketing relies on promoting your business above the crowd. SEO content writers create content for every part of your site, including your landing pages, home pages, contact forms, and blogs. This makes it easier for motivated searchers to find the exact part of your site that provides the services they are looking for. 

Content Optimization for Real Estate Brokers

Competition is fierce in the real estate business. You might already have a well-designed website with a modern look and fully integrated IDX listings, but it isn’t ranking in your targeted search results. If you find your real estate website in this situation, don’t worry! You probably just need a few simple updates to improve your website’s ranking.

Our team will conduct a content optimization analysis to ensure that every piece of content on your website is directing traffic to you. This helps you make an informed plan to get your website performing better. 

Social Media Content Creation for Real Estate

Social media is a crucial component of your real estate content marketing strategy. Here, the challenge is twofold: the real estate field changes rapidly, with listings and market conditions constantly in flux, while social media best practices are also shifting all the time. Our experienced social media content creation team can develop schedules and strategies to produce high-quality content that consistently attracts leads across multiple platforms. 

A content calendar keeps everything organized and ensures that your real estate content marketing aligns with predetermined business goals. When it comes to social media platforms, the old adage “what you measure, you improve” really is true. By setting up a detailed, accessible analytics dashboard that tracks all of your social media marketing campaigns, SEO Design Chicago can produce detailed metrics that show you exactly what content to keep producing and what content can be retired early. 

Frequently Asked Questions for Content Marketing in the Real Estate Industry

As a full-service digital marketing agency, SEO Design Chicago has over ten years of proven experience generating leads and conversions for businesses of all sizes across North America.

We asked our marketing experts for some of their top real estate marketing ideas to boost brand recognition, bring in new clients, and create informative content that helps real estate agencies grow. 

What type of content works best for real estate agents to attract new clients?

A strategic blend of content formats is the best way for real estate agents to attract new clients. Effective marketing will be consistent, useful to the reader, and optimized for search engines. 

Once you’ve identified your target audience, we recommend creating a consistent publication schedule of relevant content tailored specifically to the new clients you’re trying to reach. A winning content marketing strategy usually combines a mixture of blogs, property listing pages, email marketing, and social content.

When crafting content to keep your audience engaged, make sure that each format addresses trending topics that your audience cares about. Each publication format should play to its strengths. For example, if you want to reach more first-time homebuyers, blogs should thoroughly answer questions they have about financing, home inspections, and closing costs. Social media should focus on aspirational, lifestyle content that helps connect people with their dream of owning a home. Your email newsletter can feature a roundup of current properties, which links directly out to your SEO-optimized listings.

In a strategy like this, each piece of content serves a slightly different purpose, but it’s all aligned to the goal of getting more people from your target audience to view your online listings and ultimately book a viewing. 

How does blog writing help real estate agents get more visibility online?

Engaging real estate content helps real estate agents build connections with their target audiences. For example, if homeowners in your region are actively searching for information about current market shifts, you can publish blog posts that answer their questions. This boosts your online visibility by showing search engines that your website is a valuable destination for content that matches customer queries. 

Additionally, blog content sticks around on the internet. This means that every time another website links to your website, it builds your domain authority on Google and other search engines. If you build a library of useful and diverse content over time, it helps boost your site in search results.

This is why SEO content writing services are such a key part of any long-term marketing strategy. When each piece of content you publish is aligned to SEO best practices, you ensure it will continue to promote your entire website across the internet even after a particular topic stops trending. 

Do real estate agents really need email marketing to grow their business?

A customer’s primary email inbox is almost as personal as their physical home mailbox. Around 82% of Americans check their email inboxes multiple times per day. This means that real estate email marketing can place new listings, price drops, market condition updates, and tips and tricks directly in front of your target audience every day. 

The most important consideration with email marketing is to ensure that your campaigns are highly segmented and targeted. People get tired of mass emails, and they often seem spammy. Our team focuses on segmented campaigns with real estate marketing content that is specialized to each segment of your audience for maximum impact. 

How can SEO-optimized property pages generate more leads and showings?

The best real estate companies use video marketing and keyword-rich property listings to drive attention to their properties. This is an indispensable marketing tactic — after all, you don’t want your listings to get lost among hundreds of other listings that match the term “two-bedroom rental.” They will get drowned out! 

Instead, an SEO-optimized property page includes the most relevant keywords, tags, and images. Plus, our optimization team will make sure that all of your images and videos are optimized to display properly across mobile and desktop devices, load quickly, and link right to a clear call to action, like “tour now” or “take a 3D video tour” to generate more showings.

What’s the difference between content marketing and social media marketing for real estate?

Social media marketing is generally considered a subset of content marketing. When it comes to real estate marketing efforts, every piece of content you publish, from an Instagram post to a landing page, should be part of an overarching marketing plan. Ideally, your website-based content, like blogs, home pages, and content pages, should work together with your social media accounts to present a consistent brand identity and encourage your ideal customer to take the next step in their relationship with your real estate business, whether that’s booking a property showing, investing, or choosing you as their agent. 

Ready for a content marketing strategy that drives growth? Start with a complimentary consultation today.