If you are the owner of a company, you may feel very stressed when it comes to what kind of content you should be creating. Creating content to share on your website and/or social media profiles is a great way to keep people informed, entertained, and engaged. But the reality is that it might be hard to come up with content ideas. You want to create content that your audience will actually look for and enjoy. There are many different ways to go about creating original content and a lot of tips out there to help spark some ideas for creating content. If you are feeling stumped on how to create great content, don’t fret, you’ve come to the right place!
What is Content Creation?
- 1 What is Content Creation?
- 2 Tips on How to Create Great Content
- 3 Take Your Content from Good to Great
- 4 Frequently Asked Questions About Content Creation
- 4.1 1. How often should I be creating and publishing content?
- 4.2 2. What’s the best way to come up with fresh content ideas when I’m feeling stuck?
- 4.3 3. Should I create different content for each social media platform?
- 4.4 4. How do I measure if my content is actually working?
- 4.5 5. Is it better to create content in-house or outsource to professionals?
- 4.6 6. How important are headlines, and what makes a headline effective?
- 4.7 7. What types of visual content perform best across different platforms?
Content creation is the process of coming up with topic ideas that appeal to your customer’s persona. Strong content is usually done in a written or visual format, making this information widely available to anyone. Some common ways to present this information is in a blog, a video, or an infographic.
Tips on How to Create Great Content
Create a Great Website
Creating a great website is a nice way to introduce yourself to customers. Plus, websites are the foundation of creating content. It is really important that you have a home page, landing page, about us page, contact page, and anything else essential to your specific business. Without these important pages, your readers won’t be able to see what your company is all about. It is also important to have a great website because then you can build your other content off of your website.
Blogging
You know we had to mention blog posts. You’re reading one right now! Blog posts are one of the most popular ways to reach your audience. In fact, companies that blog 11 or more times per month gain more than 4x as many leads as those that blog only four to five times a month. It’s great to have blog posts because they can help you build relationships with your readers.
Once you have created a website for your company, it is time to write a blog post. You can offer tips and tricks about your expertise, give helpful how-to’s, or write about your business’s success stories. Many blogs have comment features on their websites, so your audience can share their ideas about your posts. It is great to have your readers get to know who you are, what you care about, and how valuable you are to them. But do not think you can just post and get a lot of attention. Blogs require a lot of updating, consistent posting, and a lot of editing. When done correctly, creating content through blogging can increase your views dramatically!
Take Advantage of Social Media
Having a social media presence is so important. In today’s socially dominated world, companies that don’t have any social media usually don’t make it very far. When people search your company, they will usually go check your Twitter icon, or Facebook page and see how you present yourself on social media. If you need help with your online social media presence, a content creation agency can help run your social media, keep track of your posts, and make sure that your readers are interacting with them.
An example of a company that is really excelling in creating content on social media would be the camera company GoPro. GoPro really knows how to create great content which has paid off through a large online presence, with a total of 16.2 million Instagram followers, 2.23 million Twitter followers, and over 10.7 million Facebook followers.
Use Each Platform Differently
One thing to notice about GoPro’s social media content is that they take advantage of each platform differently. For example, with Instagram, they usually promote new cameras. Meanwhile, Facebook and Twitter are used to promote the brand and connect with customers.
Social media can be really fun to use, so don’t be afraid to show your brand’s personality on there. If having multiple platforms is intimidating, start with the one you think your target market is most likely to use and work on it with a consistent schedule. Then, move slowly onto other platforms, and learn how to create content on those.
Advertise Through Sales Copies
Advertisements and sales copies are another great way to get your customers to know about your products or services. Advertising can take a lot of different forms, from Facebook ads to promoted tweets on Twitter or a paid campaign on LinkedIn. You can also do a sales copy.
A sales copy aims to persuade a reader to take a specific action – to buy a product, inquire about your service, join your email list, download a free report, or simply follow you on social media. Usually, sales copies are used in emails or on your website. Sales copies are great, but only if you and your customers have built some kind of trust. Your customers shouldn’t feel overwhelmed when they receive these sales copies. Instead, these sales copies should read seamlessly and with no bad intentions.
Expert Copy
It might be great to have a professional in your field who knows how to create content to write for you. Many companies choose to outsource their content by having different people creating content for them. Industries will usually hire a high-level “ghostwriter” to help write for them, in their voice, for their blogs on their websites. Without expert writing, companies can place their value and relevance at risk. Hiring expert writers is a great way to make sure that you don’t fall behind your competitors.
Take Your Content from Good to Great
Many of you reading this are probably already creating content. But with so much competition out there, your content needs to stand out. Here are some tips to take your content from good to great.
Use Web Analytics to See What Gets the Most Attention
Once you have been creating content for a while, find out what types are getting the most attention. Web analytics is a great way to look at the behavior of those who visit your website. Review what pages they’re visiting the most or spending the most time on and look for ways to replicate these blog posts. Look at what is working, and what isn’t. If you have videos or blog posts that have done especially well, continue to do similar kinds of videos or blog posts.
Create a Strong Emotional Connection with Your Audience
Don’t be afraid to show your personality online. In fact, emotional engagement is the key to viral content marketing. Your content will likely get more viewers if there is some sort of strong emotional trigger to it. After they see what you post, they’ll feel as if they need to share it with others so that they can also have the same emotion.
Don’t forget to be original. Learning how to create original content is the best way to authentically show off your personality. When you’re authentic and true to yourself, others will naturally be attracted.
Have a Great Headline
A great headline is one that is attention-grabbing but also informative. Did you know that 80% of people never make it past a headline? Make sure that your headlines are following the four U’s:
- Useful: does this headline help the reader?
- Will it solve a problem, answer a question they might have, or provide a solution?
- Urgent: how does it motivate the reader?
- Tap into their desire for relief from the problem, tell them that you have the answers.
- Unique: how does the headline surprise the reader?
- Use a shocking fact, or statement in order to draw your reader in.
- Ultra-specific: does this headline give details to the reader?
- Does your headline give numbers, steps, or use direct information?
If you follow these four U’s, you have a greater chance of connecting with your reader and making sure that they read the rest of your article.
Make the Best Out of Your Visual Content
On your social media platforms, make sure that you have great visuals. Creating visual content is so important because it can actually increase your engagement, how many people view your content, and the amount of shares you get.
Also, think about the type of visual content you are making. Do your research on what is getting the most attention. In general, for brands, video content is preferred over emails and newsletters or social media images. Some suggestions are filming “how-to’s” on your product or “behind-the-scenes” insights.
Add to the Bottom of Your Blog Posts
To get more attention on your blog, make sure you add “related articles” recommendations at the bottom of every blog post. This will increase your page views, engagement, and the number of people viewing your website. You can also add your social media or sharing buttons to the bottom of your blog posts. This will help your audience share content that they find interesting, and in turn, get more attention for you!
Frequently Asked Questions About Content Creation
1. How often should I be creating and publishing content?
The ideal content publishing frequency depends on your resources and audience expectations, but consistency is more important than volume. For blogs, aim for at least 1-2 high-quality posts per week, as companies that blog 11+ times monthly generate 4x more leads than those posting 4-5 times. For social media, post 3-5 times per week on platforms like Instagram and Facebook, and daily on Twitter. The key is creating a realistic schedule you can maintain long-term rather than burning out with overly ambitious posting. Start with a manageable frequency and gradually increase as you build momentum and develop efficient content creation processes.
2. What’s the best way to come up with fresh content ideas when I’m feeling stuck?
Combat creative blocks by keeping an ongoing idea bank and using systematic approaches to content ideation. Monitor your audience’s questions through social media comments, customer service inquiries, and industry forums. Use tools like Google Trends, Answer the Public, or BuzzSumo to discover trending topics in your niche. Repurpose your best-performing content into different formats – turn blog posts into videos, infographics into social posts, or webinars into blog series. Follow industry leaders and competitors for inspiration (but always add your unique perspective). Keep a running list of frequently asked questions from customers – each one is a potential content piece that directly addresses audience needs.
Yes, tailor your content to each platform’s unique format, audience behavior, and algorithm preferences while maintaining consistent brand messaging. Instagram favors high-quality visuals and Stories, LinkedIn works best for professional insights and industry news, Twitter is ideal for quick updates and conversations, and Facebook allows for longer-form posts and community building. Adapt your core message to fit each platform – a blog post can become a LinkedIn article, Instagram carousel, Twitter thread, and Facebook post, each optimized for that platform’s strengths. This approach maximizes reach while respecting how users engage on different platforms.
4. How do I measure if my content is actually working?
Track both engagement metrics and business outcomes to measure content effectiveness. Key engagement metrics include page views, time on page, social shares, comments, and email sign-ups. Business metrics include lead generation, sales conversions, website traffic growth, and brand awareness surveys. Use Google Analytics to track website performance, social media analytics for platform-specific insights, and tools like SEMrush or Ahrefs for SEO performance. Set specific goals for each piece of content (awareness, engagement, or conversion) and measure accordingly. Review analytics monthly to identify top-performing content types and topics, then create more of what resonates with your audience.
5. Is it better to create content in-house or outsource to professionals?
The choice depends on your budget, expertise, and content volume needs. In-house creation offers better brand control, authentic voice, and deeper product knowledge, but requires significant time investment and may lack specialized skills. Outsourcing provides professional expertise, faster production, and access to diverse skills (writing, design, video), but can be expensive and may lack brand intimacy. Many successful companies use a hybrid approach: create strategy and key content in-house while outsourcing specialized tasks like graphic design, video editing, or SEO optimization. Start in-house to establish your voice and outsource specific elements as you scale.
6. How important are headlines, and what makes a headline effective?
Headlines are crucial – 80% of people never read past the headline, making it your most important content element. Effective headlines follow the “Four U’s”: Useful (solves a problem), Urgent (motivates immediate action), Unique (surprising or different), and Ultra-specific (includes numbers or details). Examples: “5 Proven Strategies to Double Your Email Open Rates in 30 Days” hits all four elements. Test different headline styles – questions, how-tos, lists, and benefit-driven statements. Use headline analyzer tools and A/B testing when possible. Remember that great headlines promise value and deliver on that promise in your content.
7. What types of visual content perform best across different platforms?
Video content consistently outperforms other formats across most platforms, with behind-the-scenes footage, tutorials, and quick tips generating high engagement. For static visuals, infographics work well on LinkedIn and Pinterest, carousel posts perform excellently on Instagram, and memes or quote graphics do well on Facebook and Twitter. User-generated content and authentic, unpolished visuals often outperform overly produced content. Platform-specific considerations: Instagram Stories and Reels favor vertical video, LinkedIn prefers professional imagery and data visualizations, and Twitter responds well to GIFs and simple graphics. Always ensure visuals align with your brand aesthetic while being optimized for each platform’s dimensions and audience preferences.
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