What is a Content Creation Company?

For a business to thrive in today’s day and age, using different types of content creation is a must. In fact, many successful enterprises use robust digital marketing tactics, which will include different content mediums. But how can the campaign’s success be ensured? If you’re only just starting your venture, you may want to seek the help of a content creation company. In this article, we will go over what a content creation company is, what the different types of content that can help you with are, and the benefits of hiring one. 

What is a Content Creation Company?

A content creation company is a firm that provides quality content in a variety of mediums to an individual or business that requires it. If you are a business owner and want to have a successful digital marketing campaign, content creation is a must! Putting out content is a way for your brand to build trust with your audience, provide value for your customers, and get more exposure for your brand and company; and that larger audience gained could result in more conversions!

You may have questions such as “what kind of content is out there?” and “which kind of content should I put out?” If so, that is something a content creation company can help you with! Agencies like SEO Design Chicago will have professional digital marketers armed with years of industry knowledge who will create the perfect marketing campaign for you. And they will also produce top notch content for you to add to your online presence. But of course, you should make sure that they produce the kind of content that you are looking for, as there are so many.

What Should You Look For in a Content Creation Company?

To avoid wasting your time on an agency who may have incompatible views, poor communication, or are not effective, you should have a few things to have in mind when you are on the search. Here are the things to look for in a content creation company: 

Are They Reliable?

When you ask them questions, do they answer promptly? Are there certain questions they avoid giving answers to? You want to make sure the content creation companies you are communicating with are open, transparent, and communicate efficiently, otherwise they may not be as trustworthy as you initially thought.

Do They Add Value Via Their Own Content Creation?

Content creation companies should be able to do as they say, and not just the other way around. Do they have their own marketing blog, social media content, or other kinds of content? Is what they’re putting out there actually providing you with information or is it just fluff? If it’s the latter, this could be a sign that they will do a poor job with your content, as well.

Will They Have Your Best Interests at Heart?

While it would be great to have them do any type of content creation you want, you are also hiring them for their expertise and field experience. This means that they should be more knowledgeable about next steps and not just blatantly agree with what you say. If they do not iterate or try to improve upon your ideas, you may want to move on to a content creation company that will strive to do more.

Do They Have Versatility?

There is a diverse range of content that can be created, and you may not know which one you should use. You will want to work with a company that has experiences working with many different mediums of digital marketing. To do that, you can ask to see a portfolio of their prior experiences. This way you can gauge if you like their style.

Do They Have Proof?

Before trusting content creation companies, make sure they are able to provide evidence of efficacy or be able to showcase prior positive past experiences they have had with other companies. Having case studies will prove that they can deliver great results and you can feel assured that you are spending your money wisely.

Do They Have a Good Reputation?

How can you ensure that they are trustworthy? For starters, you can look to see if there are reviews for them online from established companies. You can also look at their portfolio and reach out to past clients and hear what they have to say. Otherwise you can also ask if they have had long-term clients to gauge what kind of business relationships they engage in to see if it’s compatible with yours.

The Different Types of Content Creation

There are so many different types of content, and there’s no one size fits all kind of content for everyone. Content creation companies will be able to help you craft the right strategy and pick the best mediums to start. But before you begin, here are the general categories of content:

Blog Writing

Whether you are direct marketing or creating content for your consumer, blogging is a very useful medium for content creation. While there are slight differences between the two, one of which is that direct marketing via blogs is more so about your product or service than to provide general knowledge over the domain, both are very useful. Both types of blog content creation, when used with SEO in mind, will cause your site to rank higher and lead to more conversions through organic growth. 

Email Marketing

Creating great copy is essential for email marketing. If the headline doesn’t catch the reader’s attention in the right way, then the email will never get opened and all your hard work in drafting it will go to waste. Conversely, if you have a killer headline, but the email content doesn’t drive the reader to act in the right way, then the email won’t be effective either.

Geo Landing Pages

Geo landing pages are landing pages geared towards a specific area. This is important if your product or service depends upon a certain geographic location or a specific demographic in a certain range. It could be that you have come up with a food delivery service that is only relevant to Chicagoans. How would you make sure they find your page? By using techniques like local SEO, you will be able to attract your target audience.

Social Media Content Creation

Social media content creation is one of the best ways to build consumer loyalty and grow your following. It also allows you to personalize your brand and interact with your audience through engaging content. And on top of all of that, it won’t cost you anything to create a page on popular channels like Facebook, Instagram, LinkedIn, and Twitter, making it a highly effective marketing tool with a low cost.

Ecommerce Product Pages

If you own selling your own products and find yourself writing the product titles, product descriptions, among other things, then you are creating content specific towards ecommerce! Ecommerce product pages can refer to content creation on your Shopify or Amazon pages or anywhere else. 

Sponsored Content

Sponsored content is a type of content that is growing in popularity. It usually involves an influencer or someone with a huge following’s endorsement of your product or service. This can especially be useful if you are just starting out or are in the beginning stages of ecommerce. Having a trusted entity publicly endorse you will get the ball rolling for your company and can open the door for more organic growth.

Photographic Content

Photography may not usually be what people think of as traditional content creation, but it is just as important. It is a different way for people to ingest information, so it will stand out more. In some cases, it may be your company’s most prominent digital marketing tool. For instance, if you are targeting the younger demographic, you may want to be on Instagram, which is a platform dedicated to showcasing your photography. Stunning photography will be sure to grab anyone’s attention, so this is a medium worth considering if you find your current viewership to be lackluster.

Videographic Content

Videography is an underutilized medium for content creation. The market for this is relatively niche, especially via social media channels, so it may be easier obtain followers in comparison to just using posts. With videography, you have a chance to be creative with duration of length, what the content could be, and even possibly integrate virtual reality into your marketing campaign. Here, the sky really is the limit!

Why Should You Look Into a Content Creation Company?

If looking at all the different types of content was overwhelming, well it doesn’t have to be! It’s common for companies to have trouble creating the right kind of content for their website, blog, social media channels, or any other medium. According to Sproutworth, as many as 63% of businesses don’t even have a documented content strategy. Agencies like SEO Design Chicago have a dedicated team of professional digital marketers and copywriters who will deliver original and quality content, so you don’t have to worry about creating it yourself. Don’t stress any more, and contact SEO Design Chicago today to see how we can help!

Frequently Asked Questions

1. What exactly does a content creation company do?

A content creation company is a firm that provides quality content in a variety of mediums to businesses that need it for digital marketing campaigns. They help you build trust with your audience, provide value to customers, and gain more exposure for your brand, which can result in more conversions. Professional content creation companies have digital marketers with years of industry knowledge who will create the perfect marketing campaign and produce top-notch content to enhance your online presence across multiple platforms and formats.

2. How do I know if a content creation company is reliable and trustworthy?

Look for several key indicators: Do they answer your questions promptly and transparently? Check if they practice what they preach by examining their own content – do they have a marketing blog, social media presence, or other content that provides real value? Ask to see case studies and proof of past success with other companies. Research their online reviews, look at their portfolio, and consider reaching out to past clients. Companies with long-term client relationships are often more trustworthy than those with high turnover.

3. What types of content can a content creation company help me with?

Content creation companies can assist with blog writing (both direct marketing and educational content), email marketing copy with compelling headlines and calls-to-action, geo landing pages for location-specific targeting, social media content across platforms like Facebook, Instagram, and LinkedIn, ecommerce product pages for platforms like Shopify or Amazon, sponsored content and influencer partnerships, photographic content for visual marketing, and videographic content including creative video campaigns. The best companies offer versatility across multiple content mediums.

4. Is social media content creation really worth the investment?

Absolutely! Social media content creation is one of the best ways to build consumer loyalty and grow your following. It allows you to personalize your brand and interact directly with your audience through engaging content. The best part is that creating pages on popular channels like Facebook, Instagram, LinkedIn, and Twitter costs nothing, making it a highly effective marketing tool with very low upfront costs. This makes it an excellent starting point for businesses of any size.

5. Why should I hire a content creation company instead of doing it myself?

Many businesses struggle with content creation – according to Sproutworth, as many as 63% of businesses don’t even have a documented content strategy. Content creation companies have dedicated teams of professional digital marketers and copywriters who deliver original, quality content so you don’t have to worry about creating it yourself. They bring years of industry knowledge, understand which content types work best for different goals, and can help you avoid wasting time and resources on ineffective content strategies.

6. How important is it for a content creation company to have experience in multiple content types?

Versatility is crucial because there’s no one-size-fits-all content solution. You want to work with a company that has experience across many different digital marketing mediums because you may not initially know which type of content will work best for your business. Ask to see a portfolio of their prior experiences across different content types – this will help you gauge their style and determine if they can adapt to your specific needs and industry requirements.

7. What should I look for when evaluating a content creation company’s own content?

A quality content creation company should practice what they preach through their own content creation. Examine whether they have their own marketing blog, social media content, and other materials. More importantly, assess whether their content provides real information and value or if it’s just “fluff.” If their own content lacks substance or quality, this could be a warning sign that they’ll produce poor content for your business as well. Their own content serves as a live portfolio of their capabilities.

8. Should a content creation company just agree with all my ideas, or challenge them?

A good content creation company should have your best interests at heart and provide expert guidance, not just blindly agree with everything you say. While it would be nice if they could execute any content idea you have, you’re hiring them for their expertise and field experience. They should be knowledgeable about best practices and next steps, and should iterate on or improve your ideas when appropriate. If a company just agrees with everything without offering professional insights or suggestions for improvement, you may want to look for one that will strive to do more for your success.