Industry:Â Wedding Band Musicians
A band that specializes in weddings wanted a responsive website to showcase themselves to potential clients. We created a brand new website with enhanced media. The site also allows clients to download an updated playlist in order to see all the songs that the band plays.
312%Â year over year Increase in revenue
186%
increase in Organic Traffic
135%
Year over year increase in phone calls
Challenge:
A regional band that did performances at weddings and other events had an unresponsive and older website. They needed not only an updated site, but needed their band to have a stronger online presence. They were in a highly competitive field and needed to consistently reach out to new potential clients.
Solution:
WordPress Web Design
We created a brand new responsive website for the client using the WordPress platform. The site itself was incredibly user friendly on the backend to easily make website updates and changes. We also optimized the website so that users had the best possible experience on desktops, mobile devices, and on tablets. Adding video to the website allowed the musicians to highlight and show the quality of their music.
SEO
We optimized all of the header tags, meta descriptions, title tags and page names so that the pages would be properly indexed by Google and Bing. The internal linking structure was completely updated so that users can easily find the specific items that they were looking for on all devices.
Local SEO
It is especially important for businesses like bands to be able to be found locally. We corrected citation errors and added content to multiple directories that resulted in a 212% increase in Google my business based traffic alone!
Results:
- 100% Mobile and Responsive website with great UX on all platforms
- Â Ongoing SEO plan that focused on local search and optimization of product pages that led to an increase of organic traffic that was the highest the organization had ever seen.
- Trained internal staff how to make updates and upload new products and content to their website
