Industry: Staffing & Recruitment
SEO Design Chicago helped a staffing agency in Chicago specializing in healthcare placements attract both qualified candidates and client companies through targeted B2B and recruitment marketing strategies.
278%
increase in candidate applications
45
45New client companies onboarded
189%
189%Increase in placement revenue
Challenge:
A healthcare staffing agency in Chicago faced a two-sided challenge: they needed to attract qualified nurses and medical professionals while simultaneously building relationships with hospitals and clinics seeking staff. Their generic website and lack of digital presence limited growth opportunities.
Solution:
Dual-Purpose Website
We built a staffing agency website with separate portals for job seekers and employers, making it easy for both audiences to engage.
LinkedIn Marketing
Our LinkedIn strategy targeted healthcare administrators and HR directors at hospitals and clinics.
Job Board SEO
We implemented SEO strategies that helped their job listings rank for healthcare positions across the Chicago metro.
Content Marketing
Our content team created resources for both candidates and employers, establishing thought leadership in healthcare staffing.
Results:
- 278% increase in qualified candidate applications
- Onboarded 45 new client companies in first year
- 189% increase in placement revenue
- Expanded from nurses to full allied health staffing
