Industry: Solar / Renewable Energy
SEO Design Chicago helped a solar installation company in Phoenix increase qualified consultations and reduce cost per acquired customer through strategic digital marketing targeting environmentally-conscious homeowners.
312%
increase in consultation requests
$156
$156Cost per qualified consultation
7.2x
7.2xReturn on ad spend
Challenge:
A solar installation company in Phoenix was drowning in low-quality leads from national lead generation companies. They were paying high prices for shared leads that rarely converted, while their cost per acquired customer was eating into their margins on already competitive installations.
Solution:
Google Ads Campaign
We built targeted Google Ads campaigns focused on high-intent keywords like “solar installation Phoenix” with qualification questions in lead forms to filter out tire-kickers.
Facebook Lead Generation
Our Facebook campaigns targeted homeowners in specific zip codes with high home values and strong solar potential using savings calculators.
SEO Strategy
We developed an SEO strategy targeting informational keywords about solar benefits, tax credits, and energy savings to capture homeowners early in their research.
Conversion Rate Optimization
Our CRO team optimized their landing pages with savings calculators, financing options, and social proof to increase consultation requests.
Results:
- 312% increase in consultation requests
- Cost per qualified consultation reduced to $156
- Achieved 7.2x return on ad spend
- Lead-to-close rate improved from 8% to 22%
