Industry: Self Storage
SEO Design Chicago helped a self-storage facility operator with multiple locations in the Chicago suburbs increase occupancy rates and reduce customer acquisition costs through targeted local SEO and PPC strategies.
94%
average occupancy achieved (up from 71%)
$18
$18Cost per rental (industry avg $45)
267%
267%Increase in online reservations
Challenge:
A regional self-storage operator with 5 locations in the Chicago suburbs was struggling with inconsistent occupancy rates and high customer acquisition costs. Large national chains were outbidding them on Google Ads and dominating local search results for storage-related keywords.
Solution:
Multi-Location Local SEO
We implemented a multi-location SEO strategy with optimized Google Business Profiles, local citations, and location-specific landing pages for each facility.
Google Ads Optimization
Our team restructured their Google Ads campaigns with hyper-local targeting, negative keywords, and bid strategies that focused on high-intent searches near each location.
Website Conversion Optimization
We optimized their website with real-time availability displays, online reservation capabilities, and trust signals that increased conversion rates.
Reputation Management
Our reputation management program helped them collect reviews across all locations, improving local search visibility and customer trust.
Results:
- Increased average occupancy from 71% to 94% across all locations
- Reduced cost per rental from $45 to $18
- 267% increase in online reservations
- Ranked in Google Maps 3-pack for all 5 locations
