Industry: Restaurant / Food Service
SEO Design Chicago helped a farm-to-table restaurant in Chicago’s West Loop increase reservations and build a loyal customer base through strategic digital marketing that highlighted their unique culinary approach and local sourcing.
178%
increase in online reservations
12K+
12K+New Instagram followers gained
34%
34%Increase in average check size
Challenge:
A chef-owned restaurant in Chicago’s competitive West Loop dining scene struggled to stand out among dozens of acclaimed eateries. Despite excellent food and reviews, they had difficulty filling seats on weeknights and weren’t attracting the foodie audience who would appreciate their seasonal, locally-sourced approach.
Solution:
Instagram Marketing Strategy
We developed an Instagram strategy featuring stunning food photography, behind-the-scenes chef content, and stories about their local farm partners that built an engaged following.
Local SEO Optimization
Our local SEO team optimized their Google Business Profile and presence across restaurant directories to improve visibility for searches like “restaurants West Loop” and “farm to table Chicago.”
Email Marketing
We launched an email marketing program featuring seasonal menu updates, exclusive events, and chef’s table experiences that drove repeat visits.
Influencer Marketing
Our influencer marketing campaign connected with Chicago food bloggers and critics to generate buzz and user-generated content.
Results:
- 178% increase in online reservations
- Gained 12,000+ new Instagram followers with 6% engagement rate
- 34% increase in average check size through upselling premium experiences
- Weeknight occupancy increased from 45% to 78%
