Industry: Education / Private Schools
SEO Design Chicago helped a private K-8 school in Chicago’s North Shore increase enrollment inquiries and applications through targeted digital marketing that reached families actively researching educational options for their children.
189%
increase in tour requests
145%
145%Increase in completed applications
$245
$245Cost per enrolled student
Challenge:
A private school in Wilmette was experiencing declining enrollment as families moved to the suburbs or chose other educational options. Their website didn’t effectively communicate their unique educational philosophy, and they relied solely on word-of-mouth to attract new families.
Solution:
Website Redesign
We created a new school website featuring virtual tours, curriculum information, parent testimonials, and an easy inquiry process that converted visitors into campus tour appointments.
SEO for Education
Our SEO strategy targeted searches like “private schools North Shore” and “best elementary schools Wilmette” to reach families actively researching options.
Facebook & Instagram Advertising
We developed social media campaigns targeting parents in the area with children in the appropriate age ranges, featuring student stories and school events.
Content Marketing
Our content team created resources about choosing the right school, educational approaches, and student outcomes that attracted families in research mode.
Results:
- 189% increase in campus tour requests
- 145% increase in completed applications
- Achieved $245 cost per enrolled student from digital channels
- Waitlist created for first time in 5 years
