Industry: Pool Services
SEO Design Chicago helped a pool service company in Scottsdale, Arizona dominate local search results for pool maintenance and repair, generating year-round revenue in a highly competitive market.
356%
increase in service requests
#1
#1Google Maps ranking in Scottsdale
$28
$28Cost per new customer
Challenge:
A pool service company in Scottsdale was struggling to stand out in a market saturated with competitors. Despite quality work and competitive pricing, they relied heavily on word-of-mouth and couldn’t scale their customer base. Their outdated website failed to convert the few visitors it received.
Solution:
Website Redesign
We built a modern pool service website with online booking, service descriptions, before/after galleries, and prominent contact options.
Local SEO Domination
Our local SEO campaign targeted high-intent searches like “pool cleaning Scottsdale” and “pool repair near me.”
Google Business Optimization
We optimized their Google Business Profile with photos, services, and a review generation strategy that earned them 150+ five-star reviews.
PPC Campaigns
Our Google Ads campaigns captured urgent searches for pool repairs and equipment issues during peak season.
Results:
- 356% increase in service requests
- Achieved #1 Google Maps ranking for pool services in Scottsdale
- Cost per new customer reduced to $28
- Weekly service routes increased from 45 to 120 pools
