Industry: Plumbing Services
SEO Design Chicago helped a Phoenix-area plumbing company dramatically increase their emergency service calls through strategic PPC management and conversion rate optimization. Our data-driven approach delivered a 4.2x return on ad spend.
4.2x
return on ad spend (ROAS)
289%
289%Increase in phone call conversions
52%
52%Reduction in cost per acquisition
Challenge:
A 24/7 plumbing service in Phoenix was spending over $15,000 monthly on Google Ads but struggling to generate profitable leads. Their previous agency had broad targeting that wasted budget on irrelevant clicks. They needed a partner who could make their ad spend work harder.
Solution:
PPC Campaign Restructure
We completely restructured their Google Ads campaigns with tight ad groups, negative keyword lists, and bid strategies optimized for phone calls rather than form fills.
Call Tracking Implementation
SEO Design Chicago implemented comprehensive call tracking and analytics to measure which keywords and ads drove actual booked jobs, not just phone calls.
Landing Page Optimization
We created dedicated landing pages for emergency services, drain cleaning, and water heater repair with prominent click-to-call buttons and trust signals.
Google Local Service Ads
We added Google Local Service Ads to their strategy, giving them the “Google Guaranteed” badge and capturing high-intent emergency searches.
Results:
- 4.2x return on ad spend, up from 1.8x with previous agency
- 289% increase in phone call conversions
- 52% reduction in cost per acquisition
- Expanded service hours coverage with 24/7 ad scheduling optimization
