Industry: Physical Therapy
SEO Design Chicago helped a physical therapy practice in Naperville increase patient referrals and direct bookings through strategic digital marketing that established them as the premier rehabilitation destination in the western suburbs.
267%
increase in new patient appointments
34
34New physician referral relationships
189%
189%Increase in organic website traffic
Challenge:
A physical therapy practice with three locations in the Chicago western suburbs was struggling to fill their schedule despite having excellent therapists. They were losing patients to hospital-owned PT clinics and struggling to build relationships with referring physicians in the area.
Solution:
Healthcare SEO
Our healthcare SEO strategy targeted condition-specific keywords like “back pain physical therapy Naperville” and “sports injury rehab near me.”
Content Marketing
We created educational content about injury prevention, rehabilitation exercises, and treatment options that attracted patients and demonstrated expertise.
Multi-Location SEO
Our multi-location SEO optimized each clinic’s presence to capture patients near their preferred location.
Physician Outreach
We developed targeted email campaigns and digital materials to build relationships with orthopedic surgeons, sports medicine doctors, and primary care physicians.
Results:
- 267% increase in new patient appointments across all locations
- Built referral relationships with 34 new physicians
- 189% increase in organic website traffic
- Direct access patients now represent 40% of new patients
