Industry: Pet Services
SEO Design Chicago helped a Chicago-based pet grooming salon increase their online visibility and attract more local pet owners. We implemented a comprehensive local SEO strategy combined with a new mobile-responsive website design that showcased their services and made online booking seamless.
267%
increase in organic traffic over six months
156%
156%Increase in online booking requests
#1
#1Google Maps ranking for “pet grooming near me” in target area
Challenge:
A well-established pet grooming salon in Chicago’s Lincoln Park neighborhood was struggling to compete with larger pet store chains and mobile grooming services. Their outdated website wasn’t mobile-friendly, and they had minimal online presence despite 15 years in business. They were losing potential customers who couldn’t find them online.
Solution:
Local SEO Optimization
We optimized their Google Business Profile with accurate information, photos of their facility, and encouraged customer reviews. Our local SEO strategy targeted neighborhood-specific keywords to capture nearby pet owners.
Website Redesign
SEO Design Chicago created a new mobile-responsive website featuring an online booking system, service menu with pricing, and a gallery showcasing their grooming work. The site was optimized for fast loading and easy navigation.
Content Marketing
Our content team developed blog posts answering common pet grooming questions, seasonal care tips, and breed-specific grooming guides. This content helped establish the salon as a trusted local authority.
Reputation Management
We implemented a review generation strategy that helped the salon collect over 150 new Google reviews in six months, dramatically improving their local search visibility.
Results:
- 267% increase in organic website traffic within six months
- 156% increase in online booking requests through the new website
- Achieved #1 Google Maps ranking for “pet grooming” in Lincoln Park and surrounding neighborhoods
- Grew Google review count from 23 to 178 with a 4.9-star average rating
