Industry: Healthcare – Orthopedic Surgery
The SEO Design Chicago team implemented a comprehensive digital marketing strategy for a group of 12 orthopedic surgeons in the Chicagoland area. Our approach combined SEO content creation, local SEO optimization, and paid search management to increase their online visibility and patient acquisition.
259%
increase in organic search results
167%
167%Increase in Leads from Paid Search
214%
214%Â Increase in local search Visibility
Challenge:
A group of 12 orthopedic surgeons needed to strengthen their online presence in the competitive Chicagoland healthcare market. They were struggling with low organic visibility and ineffective paid search campaigns from their previous agency.
Solution:
SEO Content Creation
Our content team developed specialized medical content that demonstrated the expertise of each surgeon while targeting high-value orthopedic keywords. We created procedure-specific pages, condition information resources, and patient education materials that addressed common orthopedic concerns.
Local SEO Optimization
We implemented comprehensive local SEO strategies to improve visibility in Chicago and surrounding suburbs. This included optimizing Google Business Profiles for each location, creating location-specific landing pages, and building consistent NAP citations across the web.
Medical Paid Search Campaign
Our paid search specialists rebuilt the group’s Google Ads campaigns with a focus on specific orthopedic services and geographic targeting. We implemented advanced conversion tracking to measure appointment requests and developed specialized ad copy for different procedures and specialties.
Website Technical Optimization
We improved site speed, mobile responsiveness, and technical SEO elements to create a better user experience for potential patients and improve search engine crawlability.
Results:
- 259% increase in organic search traffic within 6 months of implementation
- 167% increase in qualified leads from paid search compared to previous agency
- 214% improvement in local search visibility across all practice locations
- 35% decrease in cost-per-acquisition for new patient appointments
- Significant improvement in keyword rankings for high-value orthopedic terms and procedures in the Chicago market
- Individual physician visibility increased through targeted bio optimization
