Industry: Orthopedic Surgeon Group
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this Orthopedic Surgeon Group increase their online visibility, attract more patients, and establish themselves as the leading Orthopedic Surgeon Group in their region. Our approach focused on website optimization and digital advertising.
287%
increase in first-time patient appointments
156%
improvement in organic search visibility
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198%
increase in consultation form submissions
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Challenge:
A multi-location orthopedic surgery practice with 12 physicians:
- Needed to increase their digital presence
- Increase patient acquisition
- Maintain strict HIPAA compliance
- Compete in a saturated metropolitan market
Solution:
Website Optimization
- Developed comprehensive physician profile pages optimized for local search, including detailed specialty information, educational background, published research, and patient success metrics, integrated with Google Business Profile data for enhanced local visibility and improved physician-specific search rankings by 245%
- Created 75+ condition-specific landing pages using natural language processing to bridge medical terminology with common search terms, incorporating both technical and layman’s terms to capture searches across the knowledge spectrum, resulting in a 167% increase in organic traffic from symptom-based searches
Content Strategy
- Produced a library of educational video content featuring surgeons explaining common procedures and recovery processes, accumulating over 500,000 views and generating 1,200+ consultation requests directly from video engagement
- Developed an interactive anatomy education center with 3D models and symptom-mapping capabilities, increasing average site engagement time from 2.1 to 7.3 minutes and improving patient education metrics by 189%
Digital Advertising
- Implemented hyper-targeted display ads for sports medicine services, using behavioral and demographic data to reach active individuals aged 25-55, resulting in a 223% increase in sports medicine consultation requests
- Created sophisticated remarketing campaigns segmented by injury type and treatment stage, reducing cost per acquisition by 42% while increasing conversion rates by 156%
Results:
- Generated 2,850 new patient appointments through organic search over 12 months
- Decreased cost per lead acquisition from $245 to $142
- Improved average Google rating from 3.8 to 4.7 stars across all locations
- Increased insurance verification completions by 76%
- Achieved 198% growth in consultation form submissions year-over-year
Key Strategies:
- Implemented HIPAA-compliant patient review generation system
- Developed location-specific SEO strategies for each practice
- Created educational content targeting specific conditions and treatments
- Built robust remarketing campaigns for consultation requests
- Established authoritative online presence through physician thought leadership
