Industry: Eye Care / Optometry
SEO Design Chicago helped an independent optometry practice in Austin, Texas compete with corporate vision centers and grow their patient base through targeted digital marketing strategies.
234%
increase in new patient appointments
156%
156%Increase in optical sales
$67
$67Cost per new patient
Challenge:
An independent optometrist in Austin was struggling to compete with corporate vision centers and online eyeglass retailers. Despite offering comprehensive eye exams and a curated selection of designer frames, patient numbers were declining as big-box competitors dominated local search results.
Solution:
Healthcare Website Design
We built a modern optometry website with online appointment booking, insurance information, and a virtual try-on feature for frames.
Local SEO Strategy
Our local SEO campaign targeted searches like “eye doctor Austin” and “comprehensive eye exam near me.”
Google Ads
We launched Google Ads campaigns targeting patients searching for eye exams and contact lens fittings.
Reputation Management
Our reputation management program generated 180+ Google reviews highlighting their personalized care.
Results:
- 234% increase in new patient appointments
- 156% increase in optical sales revenue
- Cost per new patient acquisition of $67
- Contact lens revenue increased 89%
