Industry:Â Medical/Massage
SEO Design Chicago created a digital advertising campaign for a regional spa company in the Chicago DMA. This campaign utilized Bing Ads, Google Ads, and Facebook Ads to reach the widest audience possible.
213%
increase in organic search results
238%
238%Increase in traffic from digital advertising
328%
328%Â Increase in local search results
Challenge:
A regional Spa company with national competition was looking to increase local market share for their spa services in the Chicagoland area.
Solution:
PPC
Pay Per Click (PPC) is online marketing technique that designates that an advertiser only pays for ads that were actually clicked on. This way you aren’t paying to reach users who aren’t interested in your business. By focusing advertising efforts in this way you can determine the true effectiveness of your ad campaign.
SEO
There are many things that go into improving SEO. When it came to helping this client we were able to improve search rankings in local searches as well as having their website rank higher for searches related to the services they offer.
Facebook Ads
Facebook advertising is a great way to reach new audiences. Through Facebook Ads Manager you can focus an ad campaign to focus on precise demographics. Through Facebook we were able to reach new audiences while staying cognizant of the advertising budget.
Results:
- Provided a new digital advertising campaign to help promote the within the Chicago area
- Optimized the client’s website to perform better in search result rankings
- Increased new lead inquiries from their website by 189%
