Industry: Jewelry Retail
SEO Design Chicago helped a family-owned jewelry store in Chicago’s Gold Coast increase engagement ring sales and custom design inquiries through targeted digital marketing that showcased their craftsmanship and expertise.
312%
increase in consultation requests
$8,400
$8,400Average sale from digital leads
189%
189%Increase in custom design orders
Challenge:
A third-generation jewelry store in Chicago was losing customers to online retailers and big-box jewelers. Despite offering superior quality, custom design services, and decades of expertise, they struggled to attract the younger engagement ring shoppers who were beginning their search online.
Solution:
E-commerce Website
We built a stunning e-commerce website with high-quality product photography, virtual try-on features, and easy consultation booking.
SEO Strategy
Our SEO campaign targeted high-intent searches like “engagement rings Chicago” and “custom jewelry designer” to capture serious buyers.
Social Media Marketing
We developed Instagram and Pinterest strategies showcasing custom pieces, proposal stories, and behind-the-scenes craftsmanship.
Google Ads
Our Google Ads campaigns targeted engaged couples with compelling ads for engagement rings and custom design services.
Results:
- 312% increase in consultation requests
- Average sale from digital leads reached $8,400
- 189% increase in custom design orders
- E-commerce sales grew to 25% of total revenue
