Industry: E-commerce / Fashion Retail
SEO Design Chicago helped a Chicago-based women’s fashion e-commerce brand scale their online sales through comprehensive digital marketing that built brand awareness and drove profitable customer acquisition.
456%
increase in online revenue
5.8x
5.8xReturn on ad spend (ROAS)
234%
234%Increase in email subscriber list
Challenge:
A women’s fashion e-commerce brand based in Chicago had a loyal customer base but struggled to scale beyond their existing audience. Their paid advertising was unprofitable, their email marketing was basic, and they weren’t capturing organic search traffic despite having a great product line.
Solution:
E-commerce SEO
We implemented e-commerce SEO strategies including product page optimization, category page content, and technical improvements.
Facebook & Instagram Ads
We restructured their Facebook and Instagram campaigns with better audience targeting and creative optimization.
Email Marketing
Our email marketing strategy included automated flows, segmented campaigns, and optimized promotional calendars.
Influencer Marketing
We developed an influencer marketing program with micro-influencers that drove authentic engagement and sales.
Results:
- 456% increase in online revenue within 12 months
- Achieved 5.8x return on ad spend (ROAS)
- 234% growth in email subscriber list
- Organic traffic now drives 35% of revenue
