Industry: Pet Services / Dog Training
SEO Design Chicago helped a professional dog training company in Chicago’s North Shore fill their group classes and private training sessions through targeted digital marketing to pet owners seeking behavior solutions.
345%
increase in training inquiries
$34
$34Cost per new client
178%
178%Increase in private training sessions
Challenge:
A certified professional dog trainer on Chicago’s North Shore was struggling to fill classes despite excellent results and client testimonials. Pet owners in the area weren’t finding her when searching for solutions to their dogs’ behavior problems. Most of her business came from veterinary referrals, limiting growth potential.
Solution:
Pet Business Website
We built a dog training website with class schedules, training philosophy, success stories, and online registration.
Local SEO Campaign
Our local SEO strategy targeted searches like “dog training Wilmette” and “puppy classes North Shore.”
Facebook Advertising
We created Facebook ad campaigns targeting pet owners in affluent suburbs with dogs under 2 years old.
Content Marketing
Our content strategy addressed common behavior problems, attracting pet owners searching for solutions.
Results:
- 345% increase in training inquiries
- Cost per new client reduced to $34
- 178% increase in private training sessions
- Group classes now consistently full with waitlists
