Cosmetic surgery seo Case Study

312%
increase in organic traffic over ten months

245%

growth in consultation bookings

178%

rise in high-value procedure inquiries

Solution:

Medical SEO & YMYL Optimization

Cosmetic surgery websites fall under Google’s YMYL (Your Money Your Life) guidelines, requiring exceptional expertise, authoritativeness, and trustworthiness (E-A-T). We optimized the practice’s website with proper medical credentials, board certifications, and detailed surgeon bios. Each procedure page was medically reviewed, cited reputable sources, and included clear information about risks, recovery, and realistic expectations. We also implemented schema markup for medical procedures and physician credentials to enhance search visibility.

Local SEO Strategy

Most patients search for cosmetic surgeons within their geographic area. We dominated local search by optimizing Google Business Profile with regular posts, high-quality before/after photos (with proper consent), and patient reviews.

We created location-specific landing pages targeting neighborhoods and suburbs, and built local citations across medical directories like RealSelf, Healthgrades, and Vitals. Our strategy also included optimizing for “near me” searches and procedure-specific local queries like “breast augmentation [city]” and “facelift surgeon near me.”

Content Marketing & Patient Education

Potential cosmetic surgery patients conduct extensive research before booking consultations. We developed an educational content strategy that addressed common questions, concerns, and procedure comparisons. This included blog posts on topics like “Rhinoplasty vs. Non-Surgical Nose Job,” recovery timelines, financing options, and combination procedures.

We created video content featuring the surgeon discussing procedures, virtual consultations, and patient testimonial interviews. This content built trust while targeting long-tail keywords that captured high-intent searchers.

Reputation Management & Review Strategy

In cosmetic surgery, social proof is critical for converting searchers into patients. We implemented a systematic review generation strategy that encouraged satisfied patients to share their experiences on Google, RealSelf, and other platforms.

We also optimized the display of before/after galleries with proper SEO tagging and created case study pages for popular procedures. Additionally, we monitored online mentions and managed the practice’s reputation across review sites and social media platforms.