Industry: B2B Software / SaaS
SEO Design Chicago helped a Chicago-based B2B SaaS company specializing in project management software dramatically increase their demo requests and reduce customer acquisition costs through strategic content marketing and SEO.
289%
increase in demo requests
67%
67%Reduction in customer acquisition cost
45K
45KMonthly organic visitors achieved
Challenge:
A growing SaaS startup in Chicago was heavily reliant on paid advertising to generate leads, making their customer acquisition costs unsustainable. They had minimal organic traffic and their content strategy wasn’t driving qualified leads. They needed to build a sustainable inbound marketing engine.
Solution:
B2B SaaS SEO Strategy
Our B2B SaaS SEO experts developed a keyword strategy targeting bottom-of-funnel searches like “project management software for agencies” and comparison queries.
Content Marketing
We created a comprehensive content marketing strategy including in-depth guides, comparison articles, and case studies that attracted qualified buyers researching solutions.
LinkedIn Advertising
Our LinkedIn advertising campaigns targeted decision-makers at agencies and professional services firms with demo offers and thought leadership content.
Conversion Rate Optimization
We optimized their website conversion funnel with improved CTAs, demo scheduling, and lead capture forms that increased visitor-to-lead conversion rates.
Results:
- 289% increase in demo requests within 12 months
- 67% reduction in customer acquisition cost
- Grew organic traffic from 8,000 to 45,000 monthly visitors
- Ranked page 1 for 25+ high-value software comparison keywords
