Industry: Architecture & Design
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this boutique architecture company attract new clients and showcase the company’s specialty in sustainability in commercial design.
312%
increase in qualified project leads
267%
growth in international inquiries
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189%
improvement in portfolio engagement
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Challenge:
A boutique architectural firm specializing in sustainable commercial design needed to expand its market presence:
- Needed to attract high-value clients
- Needed to showcase complex projects
- Differentiate from larger firms
Solution:
Portfolio Development
- Created immersive project showcases featuring 3D walkthroughs, sustainability metrics, and detailed project narratives, increasing average engagement time from 2.3 to 8.7 minutes
- Developed an interactive sustainability calculator demonstrating long-term cost savings and environmental impact for each project, resulting in a 234% increase in sustainable design inquiries
Content Strategy
- Produced monthly case studies highlighting innovative sustainable solutions and ROI metrics, generating 15,000+ qualified leads from commercial property developers
- Implemented architecture blog featuring thought leadership on sustainable design trends and technical innovations, achieving a 287% increase in organic traffic from target industries
Lead Generation
- Executed targeted LinkedIn campaign reaching commercial real estate developers and corporate facility managers, achieving a 15% connection rate and 12% meeting conversion
- Developed a professional webinar series on sustainable architecture innovations, averaging 500 attendees per session with a 56% lead qualification rate
Results:
- Secured 12 major commercial projects valued at $45M+
- Increased average project value from $0.5M to $1.7M
- Reduced proposal development time by 65%
- Generated 850+ qualified project leads
- Achieved 189% growth in international inquiries
Key Strategies:
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- Immersive digital portfolio creation
- Sustainability-focused content marketing
- ROI-driven project storytelling
- Industry thought leadership
- International market expansion
