Advertising Agency SEO Case Study
Industry:Â Advertising Agency
SEO Design Chicago helped an advertising agency to completely revamp their website and create a brand new PPC advertising campaign. A website was redesigned in order to optimize conversions and gather more leads. In addition, SEO Design Chicago came up with a cost-effective PPC campaign that targeted high value industry keywords, which boosted traffic to the website significantly.
378%
increase in organic search results
100%
100%Responsive website for desktop and mobile
231%
231%Â Increase in new leads from Online
Challenge:
An advertising agency needed help with updating their older website. They also needed more contact forms on their site to generate leads. Along with this, they needed advertising and fresh material for their website.
Solution:
Website Updates
This client was looking for a website redesign that would better reflect the professional nature of their business. By offering them a new design that was contemporary and unique they could feel comfortable representing their business with it.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of offering website visitors a more streamlined navigation through your website, enticing them to take action and become a potential customer. By optimizing this process we were able to have more website visitors initiate their interest by contacting the client through the website.
Google Ads
Google Ads is one of the biggest ways to advertise online. You can reach new audiences, targeting which demographics you wish to connect with. We provided this client with a new Google Ads campaign that promoted the client’s business and drew in potential customers to their website.
Content Creation
Our team of content writers were able to provide this client with new web pages and articles detailing their business and the services they provide. By implementing top ranking keywords into these pages we were able to help increase their search rankings.
Results:
- Reoptimized the client’s website for conversion and generating new leads
- Developed and Implemented a new PPC digital advertising campaign through Google Ads
- Created new and more specific contact pages for the client’s website so that potential customers could reach out more easily
