The beauty industry is a highly competitive field. There are currently over 1 million beauty salons and skincare spas in the U.S., and the beauty and skincare industry is forecasted to generate over $338 billion in annual sales by 2029.
How do you stand out in this crowded marketplace? Professional paid search management services can help you reach the customers most likely to be interested in your products and services.
SEO Design Chicago is a top-ranked PPC agency with over a decade of proven experience in generating leads and conversions for businesses of all sizes. We’ve designed paid search campaigns for clients from small boutique start-ups to enterprise-level multinational brands. Schedule a call today to discuss your PPC needs and get a customized quote designed to fit your needs and budget.
How Pay-Per-Click Helps the Beauty Industry Get More Leads & Conversions
PPC strategy is a highly effective tool for beauty businesses. Expert PPC management enables you to create highly targeted campaigns that effectively market your products to the most interested customers.
Is there a customer out there searching for the best beauty solutions for acne-prone skin? Or perhaps clients searching specifically for local salons that specialize in cutting and styling curly hair? A PPC strategy can help you target your ad spend toward niche search terms and customer demographics, driving traffic to your website by engaging customers who are looking for solutions that your beauty and skincare services or products provide.
That’s the beauty of PPC — it helps you target your audience with highly specific advertising and reach your goals faster.
Beauty Brand Google Ads Services
Google Ads is by far the most popular ad platform, thanks to Google’s massive market share. As a result, bidding for search terms on Google is competitive. Since the beauty market is already a crowded space, PPC services need to include advanced analytics, research, and reporting to optimize your ad spend.
Our full-service digital marketing agency will design high-converting, visually appealing ad groups that are based on competitive keywords that help match your products to relevant customer queries. We can handle everything from display advertising to remarketing for previous visitors to your site.
If you want to give your salon or e-commerce site the boost it needs to take you to the top of search results, you can be confident that we understand the beauty industry and all the ins and outs of fine-tuning Google Ads campaigns.
Skincare PPC Management
The skincare industry needs a PPC strategy that is data-driven and results in conversions, not bounces. Our PPC management services are focused on maximizing your return on investment through a holistic strategy. We determine the best use of your resources and how they combine with your website and landing page design.
SEO Design Chicago has a proven track record of designing data-driven PPC campaigns for beauty and wellness brands that increase clicks and conversions based on trackable, refinable data — not just bidding on a few keywords and hoping for the best.
Google Ads for Beauty Salons
Google Ads can help local customers understand your range of services at a glance. If your salon website is already optimized for maximum relevance in local search criteria, then ad spend on platforms like Google Ads is likely to be more effective, since these services rank the overall relevance of the search result, not just the amount of money spent on the ad.
Our local and paid advertising experts can help you achieve your goals by looking at your entire online presence and designing a creative strategy that’s specifically tailored to your business. Ultimately, this will help your salon appear at the top of local search results when your target audience searches for keywords that match the services you provide.
For example, a beauty salon in Chicago can benefit from organic and paid search marketing solutions that optimize for local search relevance and then invest in targeted ad spend to give it the extra bump to the top of SERPs. This is especially beneficial for salons in highly competitive cities and neighborhoods, where organic strategy alone is not sufficient.
Targeted Display Advertising for Beauty Brands
Targeted display advertising takes your PPC strategy beyond Google and onto other popular platforms like Amazon, YouTube, TikTok, Facebook, and Instagram. Placing ads on these channels can yield exceptional results for beauty brands, as many customers already spend hours on these platforms watching beauty tutorials and routines. Targeted display advertising on social media works particularly well alongside influencer marketing, as you can track the fine details of your display ads down to the customer demographics, and use that information to inform your influencer campaigns.
Our team of PPC experts has extensive knowledge of the online beauty industry and knows how to design and implement ads that your customers will want to click. All of our campaigns are closed tracked, and you have access to your analytics and reporting at all times to see the real-time effects of your display ads strategy.
Bing Ads for Skincare Clinics
Did you know that Bing has a higher CTR than Google Ads? Even better, the searchers using Bing do not also use Google for their internet usage. So, if your ideal audience happens to use Bing, you are in luck. Bing ads are more affordable, have less competition, and are more likely to be clicked on.
Expanding your digital advertising onto Bing allows you to display ads on Microsoft Copilot, Bing Search, and Yahoo. It also allows you to fine-tune your ads more precisely by advertising exclusively on mobile or desktop. This drives more high-quality leads to your website and increases the chances that a client will book services at your skincare clinic.
FAQs: The Best Marketing Strategies for Cosmetic and Beauty Products
What is paid search, and how can it help beauty and skincare brands grow?
Paid search campaigns display links to your website at the top or side of search results pages (SERPs), with a small “Ad” label attached. When you bid on these ads, you decide which beauty-specific keywords and phrases you want your ads matched to, and then commit to paying a certain amount of money per click on each ad. This helps drive targeted traffic to skincare and cosmetics brands. Paid search can be specifically fine-tuned to your target audience, making it a cost-effective way to help beauty and skincare brands connect with their niche consumers in a highly competitive industry.
How does PPC advertising differ from SEO for beauty brands?
PPC advertising uses paid ads to position your website at the top of SERPs for certain targeted keywords. You pay a fee to be promoted for the keywords you bid on. SEO, on the other hand, focuses on expanding your organic reach, so your website appears at the top of SERPs for search terms that closely match what customers are looking for. You do not pay an extra fee for ranking organically. Effective PPC campaigns work together with your SEO strategy to maximize your reach to your target market.
Are Google Ads or Bing Ads better for skincare clinics and beauty salons?
Google has the largest market share of any search engine, but that means that Google Ads also tend to be more competitive and expensive. Bing Ads (also called Microsoft Advertising) usually have a lower cost-per-click but function similarly to the Google Ad bid process.
Bing has 25% of searchers, and many of them do not use Google in addition. This means that if your clientele uses Bing, you are likely to reach them exclusively through Bing Ads. Your paid media strategy should be based on your target audience’s demographics and browsing patterns. Bing users tend to be older and more affluent. If your clinic or salon caters to that niche, then Bing Ads might provide a better ROI for you.
How does targeted display advertising work for beauty products?
Display advertising places ads around the internet — on blogs, YouTube channels, or social media. These ads are shown to customers whose browsing history indicates that they will be most interested in these products. For example, a customer who reads a lot of clean beauty blogs will be more likely to be shown ads for clean skincare products.
Targeted display advertising shows ads featuring your beauty products to the most receptive audience. This drives conversions to your e-commerce site by making it more likely that interested customers will click on the ad and be directed to your product page.
How much should a beauty brand spend on paid search campaigns?
Your beauty brand’s paid search spend will depend on your overall budget and your marketing goals. We recommend having a solid organic search strategy in place first, along with landing pages designed to convert. Then, you can begin a paid search strategy that complements your existing digital marketing. This ensures the best return on ad spend (ROAS), since search engines take into account how well your website matches user search intent when determining which searches trigger your ads.
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