You may not realize it, but Twitter can affect how successful your SEO strategy is. Twitter is a great social media platform to increase brand awareness, stay updated with trends, and engage with your audience. With 300 million monthly users, Twitter provides a very large audience. When you learn how to use Twitter and SEO, you position yourself to take advantage of this large audience.
Twitter optimization has grown in importance over the years. SEO for Twitter is all about increasing the social signals toward your website. In this article, you will learn how to use both Twitter and SEO to benefit your business.
History Between Google and Twitter
Back in 2015, Twitter and Google made a deal that gave Google access to Twitter’s full stream of tweets, known as the “Firehose.” This allows tweets to be found on search engine result pages (SERPs).
Twitter chose to do this deal because at the time they were struggling with growth. They were struggling to gain exposure and they believed this deal would solve that issue by increasing the visibility of tweets.
On the other side, Google agreed to this deal because they were interested in learning more about social and factor engagement. They had previously tried other ways to understand them, but they had not been successful. So, they looked to Twitter for help. Another benefit Google received from this deal was that it increased the search experience and relevance in its SERPs. They were focused on improving the quality of their SERPs and this was a way to do so.
Both Twitter and Google benefited from this deal. It was made over six years ago and remains relevant today. This deal between Google and Twitter is a reason why SEO for Twitter is an important topic. Since this deal went through, Twitter and SEO have been working together more than you’d think.
Twitter and SEO
Since that deal in 2015, Google has learned what factors to take into consideration when indexing tweets. They are selective in what they chose to index, but the main factors are social authority and follower count. Google and other search engines use these social signs as the basis for how to rank your website. SEO Twitter proves that comments, likes, shares, and retweets are useful to improving your SEO.
7 Twitter and SEO Tips
These Twitter SEO tips will help you improve your SEO score by increasing the engagement on your tweets.
1 – Use Twitter Advertisements
Twitter allows you to pay for advertisements on the platform. If you follow a few quick steps, you can increase awareness, followers, and measure your growth in real-time. The first step is to consider your target audience. You want to ensure your tweets are reaching the correct potential customers. Next, you should amplify your message to help you get discovered. Lastly, you set your budget. Twitter allows you to control when you pay and there is no minimum spending limit. They also allow you to end the advertisement at any time.
The only difference between tweets used for Twitter advertisements and others is that these are labeled as promoted. Twitter ads appear to those who do not already follow your company’s Twitter.
Twitter advertisements have many beneficial features. Twitter allows you to create an entire ad campaign on their app. A unique feature is the keyword targeting feature. When you are creating a new campaign, you can select at least 25 keywords that are relevant to your campaign. This will target people who have used those keywords in their search queries, recent tweets, and tweets they recently engaged with. Another feature is Twitter Analytics. This allows you to analyze your tweets and understand your followers. Using this data can help you find out what works and what doesn’t. That way, you can improve your future advertisements on the site.
2 – Incorporate Keywords
Another way to increase your Twitter optimization is to use keywords. If you use keywords for your website, you should be using them for your Twitter content as well. You want to try to use keywords consistent with those on your website. It is important to have a brand consistent across all platforms.
You can use these keywords in your captions and as hashtags. This will help users searching for these words to find your page. Keywords increase your exposure, therefore increasing your SEO.
3 – Use Hashtags
If you do not know how to seamlessly incorporate your keywords into your tweets, using them as hashtags is the perfect answer. Hashtags increase your tweets’ searchability. People can find your tweets by searching a hashtag and finding it in their feed. Still, it is important to not overuse hashtags. If you use too many, people may view your tweet as spam. The ideal number of hashtags to include for a tweet is three. You also want to make sure the hashtags you are including are truly relevant. Don’t include irrelevant hashtags simply because they are popular. This is another reason people may view your tweets as spam.
4 – Use the Trending Page
Another element to take advantage of on Twitter is the Trending Page. This page includes the topics and hashtags that are currently trending. You can customize your account so you see what is trending in your region, state, country, or worldwide. If a hashtag that is currently trending applies to your business and content, you may be able to use that hashtag in your next post. Before you use a trending hashtag, do research to ensure you correctly understand the meaning behind it.
5 – Include Images and Videos in Your Tweets
You can include relevant memes, pictures, and videos in your tweets. Tweets with these included almost always receive much more engagement than tweets with just text. As always, make sure your content aligns with your audience. You want your content to matter to your audience so do not post something that is not relevant to them.
If there is a current meme that is trending, there is a chance your company can benefit from incorporating it into your content. An example of this is the Bernie Sanders mittens meme from the 2021 presidential inauguration. Companies took advantage of this viral meme and photoshopped the image in a context that worked for their company. The companies who took part in this meme varied greatly. Everyone from MTV to KFC took part in making this meme relevant to their company.
6 – Use Twitter Backlinks
Backlinks are a popular digital tool used to attract more traffic to your website. A backlink is a link from another website that redirects the user to your website. Using backlinks is important for your SEO, but it is important to remember quality is more important than quantity.
A Twitter backlink is simply a link to your website that gets posted on Twitter. By sharing links to your website on Twitter, you are creating another chance to increase the traffic to your website, which will boost your SEO rankings. It increases your credibility when it comes to search engines. A great tip if you have a blog is to post the links to your blog posts on Twitter. This is beneficial because followers can retweet your content, further increasing the visibility of the Twitter backlink.
7 – Remain Active on Your Account
An important element when using both Twitter and SEO is to be active on the platform. Unlike other social media platforms, you can and should post multiple times a day on Twitter. You do not want to spam your followers, so spread out your tweets throughout the day. It can be useful to create a content schedule to organize your tweets. In addition, Twitter has created a feature that allows you to schedule tweets in advance.
Along with actively tweeting, you want to engage with your audience. A major difference between Twitter and other social media platforms is the simplicity of engagement. Major companies can reply to an everyday user on Twitter. Personalized replies to users are a great way to build a connection between your company and your audience. Plus, interacting with followers can increase your retweets, mentions, and likes, which will again increase your ranking.
Start Working on Your Twitter Optimization
Although Twitter and SEO do not seem like two things that go together, they do. SEO Twitter focuses on increasing the social signals to your website. Social authority and your follower count can increase your ranking on SERPs.
Use keywords, hashtags, the trending page, Twitter backlinks, images, videos, and Twitter Advertisements to increase your Twitter optimization. Remember to stay active on Twitter every day.
If you need help getting started with Twitter and SEO, SEO Design Chicago is here to help. We can help you create great content for your Twitter account and design an SEO strategy that works for your business.
FAQs about Using Twitter and SEO:
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