In order to have a successful business or website, you will need web traffic. In the digital age, this can be achieved with the help of backlinks. Browsing on a website or blog, you may not even notice them, but they are instrumental in the ultimate goal of getting people to see your content. Backlinks are a widely popular digital marketing tool for content creators, but they can be extremely tricky to work and timely to produce. Research, website auditing, and creative execution in learning how to build backlinks is necessary in order to increase awareness around your website or blog. This article will break down what backlinks are, how they can help your business, and ultimately how you can acquire quality backlinks.
What Are Backlinks?
Let’s start with the basics. What is a backlink? A backlink is a link from one website that directs the user to your website. An example of this would be if website A is writing a blog about the day of an elephant and your website, website B, had an article written about the diet of an elephant, then website A could insert a link as a reference to your website which will encourage readers to head to your website and view your content.
It’s great to have backlinks from other websites, but keep in mind: not all backlinks are made equal. Google ranks websites on their quality, so in order for Google to recommend your content, the backlinks need to be from a high domain authority website or credible web page. We will get into how to get backlinks from quality websites, but for right now, remember: quality over quantity when it comes to backlinks.
How Can Backlinking Help Your Business?
As we said previously, the way to grow an online business is to reach a large number of people. If your business is a blog, you will want people to view your content because advertisers are more likely to choose your website over another one with less viewership; advertisers want a lot of eyes on their products, so if your website has that, it’s a match made in heaven. Now it might be tempting to buy backlinks, but don’t. It goes against Google’s backlink policy which, if caught, can result in your website being banned.
In the digital age, we assume word-of-mouth marketing is dead, but it isn’t. An example of digital word-of-mouth marketing is backlinking! When a website adds a backlink to your website, it is essentially a positive recommendation for your website (whether the content on the website is positive or not). It’s free to add a backlink to a website, so they are assisting in the promotion of your content. Guest blogging is a great example of building a business through collaboration. Through guest blogging, backlinking can be done to direct a blog’s current viewership to your own website.
How SEO Affects Backlinks
Having great SEO when creating content is so important! You want people to be able to find your website and developing words that people search for frequently is key. But how does this effect backlinks? Websites or blogs will search for other websites when trying to reference a piece of content and to make sure they will be able to find your content, you will need to make sure your website is using proper SEO strategies.
Creating Skyscraper Content Through SEO Research
An example of using SEO research to product content that will build backlinks is skyscraper content. Skyscraper content is a marketing technique where a website or blog creator will research what topics are doing well on a search engine. They will then engineer a better version of a popular content piece.
How to do this:
- Select your keyword
- Analyze what content is ranked first
- Create content that is superior to the leading content piece
- Reach out to websites and offer your content
- Check and review your backlinks
This may seem a bit obvious, but many people don’t think to research what is popular before creating content. Knowing who your competitors are, what content is frequently searched for, and how to build a better SEO is vital in building awareness around your content. If no one can find your website, how will they be able to backlink to it? Remember that these factors all work in conjunction to create a well-rounded digital marketing strategy.
How to Get Backlinks?
Getting backlinks, or “link building”, is the process of acquiring backlinks from other, credible websites. Having websites reference your content through the use of a backlink is valuable promotion and helpful in gaining new audiences. But how do you get backlinks? Below are 10 effective strategies that will help you build backlinks and improve your digital marketing strategy.
Research Your Competitors
In order to create content that garners attention, you will need to know what works and what doesn’t. To do that, you will want to conduct a competitor backlink analysis. This can be done by typing, “Free backlink analysis” into Google. When you have chosen a backlink tool, you will need to type your competitor’s URL into the search bar. It will then show you how many backlinks are used in their content and how often it’s being used. This information is vital because it is showing you what readers want to see which will define what content you should create.
Recently, websites have been using infographics as a way to display data which is popular when backlinking. Many readers want to know the information quickly and visual data tends to be easier to understand. Creating infographics, however, can be a bit time consuming, so take into account the research, the tool you will need to create the infographic, and how you want to display it.
Check for Broken Links
There are many links on blogs and websites that are no longer active and the user might not even be aware of this. The technical term for this way of getting more backlinks is called, “Broken link building”. It can be a bit controversial to do this, but if it pays off, it’s very effective. In the competitor backlink analysis, the tool you choose to use for researching your competitor’s backlinks will also let you know what links they use. If you go through the links and find one that is either no longer active or doesn’t work, you can send a message to the moderator of the webpage and let them know. This is an opportunity for you to promote your web page or content that they can use to replace their non-working link.
Create Relevant Content
In order to attract readers, you’ll need to create relevant content. Well, what content is relevant these days? A Buzzsumo study found that backlinks were most used when content appeared as list posts, quizzes, videos, “why” posts, how-to posts, and infographics.
Following these popular searches can help inspire what your content should look like based on what readers want to see. Developing a content plan can help organize what you should be creating on your website.
Promote Your Content Correctly
Now that you know what content is popular, you need to know how to promote it. As we previously mentioned, good SEO is instrumental in the building of backlinks. If people are unable to find your content, they won’t be able to link to it.
A great way to get a ton of backlinks is by creating ultimate guides. An ultimate guide is considered a comprehensive guide on a specific topic. Using the elephant example again, if your website were to create a blog piece on the ultimate guide to elephants, other websites and bloggers who are researching elephants are going to want to read your piece and reference your website because it’s packed full of the most information. Not to mention, ultimate guides tend to be longer than normal, which is SEO gold.
Reach Out To Resource Pages
Resource pages are a great place to reach out to in order to promote your website. Resource pages tend to be shorter and easier to read making them favorable for readers who want to get quick information fast. They will be able to scroll through the suggested article links and click on them for more information. Politely reaching out to these sites and requesting your article be mentioned can go a long way for promotion especially if the reference page is considered a high domain authority.
If partnered with a company or brand, ask them to reference your website on their social media, website, or blog. It’s always important to remember digital PR when trying to promote a digital business or website.
Backlinks are a small, but important part of creating proper digital strategy for your business, blog, or website. SEO Design Chicago is here to help with your content creation in order to get you the best return. Visit our site and get started with a website audit to make sure your SEO and links are working effectively! Then, you can get started with our link building services.