22 Digital Marketing Terms to Know

This is a comprehensive glossary of some of the many digital marketing terms you might encounter as a marketer. The digital marketing industry evolves and changes on a daily basis, and so do the terms we are all expected to know. This article will help you improve your marketing vocabulary with all of the digital marketing definitions for the terms you need to know. 

digital marketing terms

20 Digital Marketing Terms to Know

From AMP to Saas to ROAS, there are so many different digital marketing terms thrown around these days. And new terms are being added to the digital marketing vernacular every day! It can be hard to keep up. That’s why we created this glossary of digital marketing terms and strategies to help you keep up at your next conference or meeting. We skipped the obvious terms, like simply “marketing” or “advertisement,” and instead focused on buzzier and less obvious terms. 

1. Content Marketing 

Content marketing is the process of creating and distributing content online to generate interest in a brand or product, as opposed to explicitly promoting the brand. A content marketing strategy can include blogs, videos, social media posts, etc. 

2. AI (Artificial Intelligence)

AI stands for artificial intelligence and is any human-like intelligence that is performed by your computer and other machines. Artificial intelligence is increasingly being used in marketing to automate tasks.  In fact, you might be using AI right now via Netflix, Google Maps, Amazon, or Siri. 

3. E-Commerce Businesses

E-commerce (short for electric commerce) businesses are businesses involving the buying and selling of goods and services that are conducted over the Internet. For example, you might run an e-commerce business over Amazon or Shopify. E-commerce businesses have grown in popularity, especially since the COVID-19 pandemic began. 

4. Conversion Rate

Conversion rate is the percentage of customers (or potential customers) who take a specific action on your website, whether it’s buying a product or signing up for a newsletter. 

5. Paid Search 

Paid search is a form of digital marketing where advertisers pay for ads on search engines like Google and Bing. When a search result on the SERPs has a little “ad” box next to it, this is the result of paid search. Paid search is an alternative to SEO. Instead of waiting for your web page to rank organically on Google, you can simply pay to appear higher in the search engine results with an ad. 

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6. AMP (Accelerated Mobile Pages) 

AMP stands for Accelerated Mobile Pages and is an open-source HTML framework developed by Google’s AMP open-source project. It is intended to help web pages load faster. 

7. SaaS Marketing 

Saas stands for Software as a Service Marketing and is a type of marketing that focuses on subscription-based software products, like Netflix. 

8. Social Media Marketing 

Social media marketing is the strategy of using social media platforms to connect with your target audience to help build your brand, increase sales, and drive website traffic. The key to social media marketing is choosing the right social media platforms to use for your business

9. ROAS 

ROAS stands for Return on Ad Spend and is a popular metric used in the digital marketing industry to measure the success of digital advertising campaigns. 

10. Native Advertising 

Native advertising, or native ads, is the use of paid ads that align with the look and aesthetic of the website on which they appear. The ads are meant to blend in with the website, but sometimes it doesn’t work so well — resulting in these best and worst examples of native ads

what digital marketing terms do i need to know

11. Article Spinning

Article spinning is the technique of creating seemingly new content out of content that already exists. While it might seem like a great time-saving strategy, article spinning is not a digital marketing technique that we recommend. 

12. Consumer Buying Process

The consumer buying process is the five stages a consumer takes on their way to making a purchase. The five stages are Recognition of a Problem or Need, Search for Information, Evaluation of Choices, Purchase Decision, and Post-Purchase Use and Evaluation. 

13. Shadowbanning 

Shadowbanning is the practice of blocking or partially blocking a user or their content from some areas of an online community, blog, or social media platform. The practice of shadow banning has been making the news a lot lately for whether or not it is an ethical practice amid claims by commentators that they have been shadow banned on certain websites. 

14. Cause-Related Marketing

Cause-related marketing describes the mutually beneficial relationship between a nonprofit organization and a corporation. If it works, cause-related marketing can help raise awareness for a non-profit organization while also increasing sales for the corporation. 

15. Independent Software Vendor (ISV)

An independent software vendor, or ISV, is an individual or corporation that creates, markets and sells its software solutions on another’s platform. ISVs run on one more computer hardware provider like Macintosh, operating systems like iOS, or cloud platforms like Amazon Web Services.

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16. Intelligent Tracking Prevention (ITP) 

Intelligent Tracking Prevention (ITP) is a Webkit privacy feature that Apple released. The purpose is to protect users’ online privacy and limit the way advertisers and site owners can track users across domains in order to personalize content and advertise goods and services. 

17. Discord Bots

Discord bots are AI-powered tools that can perform several different actions, like community engagement and content moderating. There are many different types of bots available, so it’s important to know the right kinds of bots to use. Some bots enhance the user experience and create a more engaged community, but others could have the opposite effect. 

18. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. It is an analysis framework that companies incorporate to evaluate and assess a company’s competitors. A SWOT analysis can help you develop strategic planning practices for the company. 

19. Social Listening

Social listening is the monitoring of social media platforms for mentions related to your business or industry. This might include reviews, comments, suggestions, and conversations that react to your product, service, or business choices. You can use this feedback to help you make decisions about the future of your business. 

20. Growth Hacker

A growth hacker is someone who uses creative, low-cost strategies to help businesses gain and retain customers. (In this instance, being a “hacker” is a good thing!) 

21. Brand Ambassador

A brand ambassador is a person who represents and advertises a company, supports its offers, and acts as the physical embodiment of the company’s identity via words and actions, oftentimes on social media.

22. DDos Attack 

DDoS stands for Distributed Denial of Service and is an attack method in which cybercriminals flood a network with so much malicious traffic that it cannot operate as usual. It is important to know this marketing term and how to stop a DDoS attack in the event that it happens to you or a client.

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Now You Know the 22 Digital Marketing Terms to Know

Hopefully, this glossary of marketing terms you need to know helped prepare you for the upcoming year in marketing! Did we miss any terms you would like to know? Let us know on our Facebook page! 


  • What are some digital marketing terms to know? 
  • What is content marketing?
  • Should I use Discord bots? 
  • What is intelligent tracking prevention? 
  • What is shadowbanning? 

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