What are Discord Bots and Should I Use Them?

Discord is a digital communication platform that has grown quickly since its creation in 2015. Although it is mostly used by gamers, it is beginning to reach more online communities and digital marketers are taking notice.

If you use Discord, chances are you have heard of Discord bots. These AI-powered tools can perform a number of actions, from community engagement to content moderating. Never heard of them? Don’t worry! In this article, we will go over what bots are and how to make a Discord bot. We will also look at the top 5 bots that you should be using now. If you are looking for a creative way to engage with your online community, then consider checking out some Discord bots.

What is Discord?

Before we get into using bots, let’s learn a little bit about Discord itself. Created in 2015, Discord is a group-chatting platform originally built for gamers. However, in the years since, it has become a home for online communities of all kinds. In fact, Discord now has over 150 million active users each month!

It is essentially an all-purpose chat app that offers free voice, video, and text chatting. It is also a great place for niche-specific online communities to hang out. About 90% of Discord’s private servers have fewer than 15 people. According to the founders, this allows for deeper connection and communication. The company is continuing to draw in new types of communities and online marketers are beginning to see the potential.

What are Discord Bots?

Bots are some of the most useful tools on the Discord platform. Essentially, they are AI (artificial intelligence) tools that marketers can use for a variety of automated tasks. For example, you can use bots to welcome new members, moderate conversations, and even ban users who break the rules! This helps to create and maintain an engaging online community. You can also use bots to add music, games, and memes to your server.

That being said, it’s important to know the right kinds of bots to use. There are many different kinds and they all have different uses. Some kinds of bots enhance the user experience and create a more engaged community. However, there are some bots that could create a less user-friendly environment. This could end up turning users away. The right kind of bots for your server depends on your business and your marketing goals. It is important to do your research and find what works best for you and the community you are targeting.

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How to Add a Discord Bot

Once you’ve figured out the right kinds of bots for you, it’s time to add them to your server. To add a bot to a Discord server, you’ll need to search for it. You can do this either on an online bot list or directly on the creator’s website. After you find the bot you want, click on the “invite” button. From here you’ll be redirected to the Discord browser app. Here you will be able to pick which server you want to add the bot to. Keep in mind that you can only add bots to servers where you are the admin or moderator. After you authorize access, the bot will appear in the server. After just a few easy steps, you can now start using your bots right away!

5 Discord Bots to Try

There are thousands of bots out there to choose from. They all have varying uses and limits. A quick search will help you to find them and test them out. What works best for your business will ultimately depend on your marketing goals. That being said, there are a few bots that seem to have features that work for most users. Below is a list of the top 5 bots you should take a look at first.

#1: MEE6

MEE6 is one of the most useful and comprehensive bots on Discord. The best feature of this bot is the amount of customization you can use for your commands. You can use this bot to provide users with roles and send messages through the main channel or DMs. You can also easily set up automated welcome messages for new users. Lastly, you can use it to automatically remove users that break the server rules. With just a few clicks, you can create multiple automated actions using this single bot.

#2: ProBot

ProBot is a Discord bot that lets you set up automatic welcome messages for new users. This means that any time a new user joins your server, they will be greeted with a personalized message. This is a great opportunity to show off your brand’s personality. Another great benefit of this bot is the automod behavior system. This function can automatically detect negative behavior and send out warning messages. This allows you to set up tiered commands, depending on user actions. These will start with a stern message and go all the way up to kicking out users who don’t follow the rules.

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#3: Dank Memer

Memes are quickly becoming a very useful tool for marketing. Memes are a creative and light-hearted way to engage with your community members. They are also a simple and effective way to add extra entertainment to your Discord server. Dank Memer is a currency and meme bot that can add tons of games and activities to your server. This is a fantastic Discord bot because it provides you with a huge list of commands you can perform. These commands range from simple pictures and memes to blackjack games that users can play against an AI!

#4: Voicy

When it comes to using Discord servers for marketing, communication is key. Finding new and creative ways to communicate with your online audience has a lot of benefits. Voicy is a Discord bot that has more than 50,000 funny sound clips to choose from. You can search through the list and find new and funny ways to communicate with your community. They are also constantly updating and adding new clips all the time. If you are looking for a clever and creative way to draw in new users, then Voicy is the bot for you.

#5: Community Hubs Beta

Lastly, there is the Community Hubs Beta bot. This bot’s goal is to enhance the ways that users communicate with each other across servers and even across platforms. You can use it to connect a Discord server with a Hub room filled with other channels. This allows users to share information between different spaces. This is a powerful way to bring online communities together. It is also a great tool for marketers who are looking to reach users outside of their own specific niche.

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How to Create a Discord Bot

There are tons of Discord bots with a lot of different uses. However, if you can’t find one that fits your specific needs, you might just want to make your own! You can create a bot with a variety of programming languages, but Python and JavaScript are the most common. If you’re not familiar with coding, learning to make a Discord bot will obviously be a bit more complicated. However, the process is not as difficult as you might think. We won’t get into the coding details here, but we’ll go over the basic steps to help get you started.

How to Make a Discord Bot

  1. Go to the Discord Developer Portal.
  2. Click on “New Application” and give your application a name.
  3. Go to the “Bot” tab and click “Add a bot.”
  4. Copy your bot’s unique token (this is like your bot’s password).
  5. Create an invite URL so that you can invite the bot into your server.
  6. Choose the permissions that you want to give the bot.
  7. Copy and paste your bot’s URL into your browser and select the server you want to add it to.
  8. Click authorize.

Now that you know how to create a Discord bot and add it to your server, you can start playing around with coding. There are lots of tutorials online that can help you to code your bot. Most of these use Python or JavaScript. Again, this step is meant for users that have some knowledge of coding. If you do not, then you might want to stick with pre-made bots and see how they work for you. This process requires a bit of trial and error to see which bots work best for you and your marketing goals.

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Discord Bots as a Marketing Strategy

As you can see, Discord bots can be a great addition to any well-rounded marketing strategy. With a huge range of functions, they can help you to better communicate with your online audience. Another great benefit of these bots is automation. With just a few clicks, you can set them up to do most of the work for you. If you want to continue automating your marketing plan, check out SEO Design Chicago. The digital marketing team can help you to select the best marketing automation software for you and your business!


  • What is Discord?
  • What is a Discord bot?
  • Should I be using Discord bots?
  • How can I create a Discord bot?
  • How can I add a bot to my Discord server?

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