Spa marketing is the way that you promote, engage, and bring new customers into your spa. There are many different ways to market your spa online that it can seem daunting at first. After launching countless digital marketing campaigns that work quickly and effectively, we have narrowed down the top online marketing methods you should focus on to grow your spa business. This article will lend some of our expertise and discuss several ways to increase foot traffic to your spa using tried and true online marketing tactics.
Table of Contents
How to Use Online Spa Marketing to Find New Clientele
A spa’s business services for personal care treatments such as hair, massages, and facials have never been more in-demand. They serve to improve health and beauty, which has shown to ease stress levels. Studies have demonstrated that regular spa treatments directly correlate with better sleep at night, less sick leave, more productivity at work, and even fewer trips to the doctor.These services are highly sought after as the American population’s documented stress levels are on the rise. Data from a Gallup 2019 poll noted over 50% of Americans experience stress throughout the day. And, according to a survey conducted by Everyday Health, around one in three people went to the doctor for stress-related symptoms.In this current climate, it’s the perfect opportunity to reach new customers online. Many people are seeking to recharge, decrease stress, and improve their quality of life. Clients are just waiting to find your services, so how do you find them using online marketing? We’ll give you some amazing spa marketing ideas.
Optimize Your Spa Website for Internet Marketing
The first step in running any successful internet marketing program is to make sure your website is optimized. When a potential customer visits your spa’s website, they want to find your services easily, understand what your brand stands for, and evaluate how your services compare to the competition. First impressions online are important. It takes about half a second for your website visitors to form an opinion. The content you put on your site matters because first impressions are everything, and your website’s design mainly triggers impressions. Do you have crisp imagery that catches your audience’s eye? Is your site easily navigable and intuitive to use? Is your call to action clear and at the top of the page? Creating an aesthetically pleasing website will generate a positive first impression. Whether you plan to do it one your own or hire a professional web developer, build a website that represents your brand, is visually pleasing, and engages visitors with a good user experience.While positive first-time interactions are key to drawing new potential customers in, it’s the convenience and ease that will make them come back. It’s essential to allow your clients to book an appointment digitally on your website. A convenient booking experience that is mobile-friendly will help you bring in new customers and retain them.
Increase Your Spa’s Online Visibility with SEO
75% of all website traffic comes from Google. So, you can imagine how important it is to rank at the top of Google when customers search for your related spa services. Research proves that the higher up your site appears on Google, the more visitors your website will have browsing your offerings. SEO is one of the most effective ways to reach customers actively looking for local spa services.When your customers are looking for spa treatments, they will typically search for certain procedures nearest to them. For example, one user might search “massage Chicago” or “facial Chicago.” If your site doesn’t show up on the first page of the search results, you miss out on revenue and customers! Hiring a professional to manage your SEO is the most effective and quick way to increase your website’s visibility and search presence. Having an expert to guide you can ensure that you have the correct setup and regular maintenance. They will make sure optimization is performed to keep things growing month over month. Be patient though SEO is not an instant gratification tactic. It often takes months to start seeing results, but it is all worth it once it starts working.
Advertise Your Spa Services with Google Ads
For spa businesses, Google Ads are known to increase foot traffic and brand awareness. Not only does it drive results, but it is also cost-effective as you can set your budgets on Google Ads based on what makes sense for your individual business goals and current revenue. Google ads deliver an eight:one return on investment (or for every $1 spent, $8 are gained) according to reports by Google. What is more, approximately 65 percent of customers click on Google ads are looking to purchase services. This means that Google Ads empowers you to put your spa’s brand in front of people who are looking to buy now. For these reasons it is one of the most efficient ways to advertise your spa services.Finding an expert with experience in Google Ads can save you a lot of time and money, as they will be able to take out the guesswork and make recommendations based on your budget, targeting qualifications, and how long you should run the ads for to gain enough behavioral data. A professional can help you optimize your ads to target the right demographics, at the right time, with the right budget. This has a profound impact on driving local foot traffic to your spa.
Find the Best Social Media Channel(s) for Your Spa (PPC)
Your potential customers spend a lot of their time on various social channels. It’s extremely important to leverage social media to connect with old and new customers. The first step in launching successful social media ads is figuring out what channels are most effective for your brand and where your targeted audience spends the most of their time. There are many different social media platforms to choose from. Each each channel serves a unique purpose and attracts different demographics.When it comes to launching ads to generate revenue from social media, there are several avenues for consideration.
With over 2 billion users, Facebook is the most popular social media platform. 75% of Americans between the ages of 18 and 50 use Facebook. Its mixed user age group and advanced targeting tools make it easy to target your ideal demographics and launch ads that convert into customers.
This real-time conversational social platform enables users to share 140-character tweets accompanied with links, videos, images, and memes. Twitter has over 300 million active users. Think politicians, artists, journalists, celebrities, activists, etc. About 44% of 18 to 24-year-olds and 26% of 30 to 49-year-olds use twitter.
LinkedIn is a professional networking social tool with over 380 million users. For those looking to connect with business professionals, LinkedIn is the perfect platform to launch ads on. If you want to launch a special promo targeted to people in certain career fields or industries, this is a great channel to start with.
This video sharing platform has 2 billion monthly users who watch videos posted or upload their own. 81% of 15-25 year olds in the United States use YouTube. Since video ads are harder to launch then standard photos or text ads you typically see, you have a unique opportunity to do something your competition probably isn’t doing.
With over 300 million users, Instagram is the most popular photo sharing application known for its simplicity. 71% of Instagram’s users are under the age of 35. Once you figure out the top channels for your spa based on where your customers spend the most time, you can begin to test out different ads. We recommend picking 1-2 main channels to start running PPC or influencer campaigns on.When you start seeing results from your test ads and have gathered enough data on what ads and channels generate the highest ROI, you can double down and keep doing what’s working. Once one channel is in a good rhythm and flow generating leads and revenue, pick another channel to test out. Keep doing this process over and over and you will be sure to see success from a multichannel social approach.
Blog Strategies that Work for Spas
Today, blogs are still one of the top methods used in content marketing. Your business has expertise and knowledge to share about your product and services. It’s important to position yourself as a thought leader by publishing content on your blog. This helps your SEO efforts and boosts your visibility on Google. It also creates useful content to share on your blog can help differentiate yourself from the local competition.For example, you may provide the same services as the spa down the street. But if your community reads your content and views you as the most knowledgeable, they will choose to visit your spa over the local competition. Not only does having a blog help establish your brand as credible, it also helps you generate more leads. According to HubSpot, brands who blog are 13 times more likely to achieve a positive ROI on their marketing efforts. It is important to plan to post at least two blogs per month (at least 800 words.) Don’t forget to promote them on social media. When you create content that your audience finds valuable, people will start regularly reading your blog. Hopefully, they’ll even share it with their friends.
Email Marketing to Keep Your Spa Top of Mind
For every $1 you spend on email marketing, you can expect an average return of $42. If you aren’t regularly communicating with your client list and sending emails you’re missing out on revenue. When you use email marketing to reach your customer you are communicating straight to them in their personal inbox. You don’t have to hope your customers log into social media and see your post in their feed. Instead, your messages and promotions go directly to them. We recommend using an email marketing platform like Mailchimp and setting up automation triggers based on your customer’s actions. For example, if a customer visits your spa for one service, then a follow up email occurs promoting similar services or relevant promotions. The best part of email marketing automation is, once you set it up it runs on its own until you want to change it!
SMS Spa Marketing
With over 5 billion people owning a SmartPhone if you aren’t leveraging SMS to promote your latest service, products, and deals you are missing out. SMS messages are known to have an astonishing 98% open rate and 209% higher response rate than phone, email, and other social channels.With a majority of people noting that they don’t mind SMS-delivered messages, we definitely recommend collecting phone numbers as a part of your lead generation strategy. Looking to increase traffic to your spa quickly? Run a coupon SMS-delivered promotion. SMS coupons are known to work 10x better than any other channel!
Ready to Launch Digital Marketing Campaigns to Boost Your Spa Business?
Launching digital marketing campaigns can increase your brand visibility and generate leads. Which in turn, can increase your spa’s clientele. Whether you’re looking to find new customers or re-engage old clients, we can help you meet your business goals and achieve exponential growth for your brand at the local or national level. If you’re ready to enhance your spa marketing strategies and reach more people in your area, contact us today.