Website maintenance costs are very important for making sure that your website runs reliably and efficiently. If you ignore website maintenance, you may notice that you start to lose traffic and even sales. You may have to end up paying for costly emergency repairs later as well.
In the long run, website maintenance is always less expensive than website repair.
In this article, we will break down the average cost of maintaining different websites, ranging from small sites to large-scale websites. While the costs of maintenance depend on each website’s different needs, we will estimate the average monthly website maintenance fees.
Website Maintenance Costs by Category:
Small Blog Website Maintenance Cost: $5-$25 per Month
A small blog that has fewer than 100 monthly visitors is usually pretty cheap to maintain. On average, a small blog will have a website maintenance fee from between $5-$25 a month, with the majority of the money going toward paying hosting costs and domain registration costs.
With small blogs, it is typical for the website owner to do all of the setup and maintenance themselves. They may also write their own content and take their own photographs. This means that these sites cost almost nothing to create and maintain. To help cut the costs on your small blog, try to limit yourself to free tools, templates, and photography. Since most free tools will still provide all of the basic functionality, that is needed to run a small blog.
Medium Blog Website Maintenance Cost: $20-$60 per Month
A medium blog that has 100-1000 monthly visitors and isn’t engaging in much (or any) paid advertising or marketing efforts will typically have a website maintenance fee of about $20-$60 per month. Medium-sized blogs may spend a little more in platform or hosting costs. This may be because they want to unlock additional functionalities or add plugins like anti-spam tools.
Since the majority of the content is typically created by the site creator or through other content partnerships, content costs tend to be low. Since most photography is either done by the site owner or sourced from free photography websites, these costs tend to be minimal as well.
Large Blog Website Maintenance Cost: $50-$300 per Month
A large blog that has more than 1,000 monthly visitors or a blog that invests in its growing audience will spend more money per month for website maintenance. The costs of marketing and advertising are likely to be the largest expenditure. However, the monthly costs will depend entirely on the budget of the website owner. Content creation and photography costs are also likely to increase, as these sites may pay for licensed photography or hire freelancers/employees for content creation.
Small E-commerce Website Maintenance Cost: $30-$35 per Month
A small, personal e-commerce website that sells up to $50k per year will have a website maintenance cost of about $30 per month.
Professional E-commerce Website maintenance Cost: $80-$150 per Month
A professional, medium-sized e-commerce website will have a website maintenance cost of $80 per month to start with. However, you may want to choose to pay extra for a custom domain, premium theme, or other services.
Enterprise E-commerce Website Maintenance Cost: $300-$1000 per Month
A large-scale business e-commerce website selling over $500k per year will have a website maintenance cost of $300 and $500 per month. But this can vary widely based on a number of factors. The largest thing that can determine the cost is how many other people you’ve hired and how much you pay them.
What Should You Do Every Month to Keep Track of Your Website’s Maintenance?
1 – Check Your Website for Broken Pages
Broken pages can make it hard to navigate your website and can cost you sales. If you have pages that return with a 404 Not Found or 500 server error code, it will cost you money for every minute that the page stays down. Try to check your whole site at least once a month for broken pages.
2 – Check for Broken Links
Broken links can also make it difficult for users to see your website, and it can also hurt your SEO or search engine optimization. If you find links that no longer work, replace them with ones that do or remove the link altogether.
3 – Check Your Website for Broken Images
Broken images make your website look poorly-maintained and disreputable, and broken product images can kill your conversion rates. A third-party crawler is typically the easiest way to look for broken images on any site that is too large to check manually.
4 – Perform Regular Updates
It is so important to keep all of the software that you are using on your website up-to-date. Most software will either update automatically or let you know when an update is available, but it is still a good idea to manually check up for updates at least once a month. You may be tempted to keep pushing “update later,” but it should never be put off for long.
5 – Make Sure That All Your Backups are Working Properly
You should always keep a backup of your website. This can be used in the case that anything goes wrong and you need to revert to a previous version. There are many services that will automatically run and keep cloud-based updates for you for a small amount monthly. When compared to the amount of work it can take to fix major issues (or, worst case, rebuild from scratch), these average monthly website maintenance fees are always worth it.
6 – Check Your Analytics and Rankings
Check your website’s analytics reports through Google Search Console or Google Analytics. This is a great way to identify problems early. If you see something out of the ordinary, you can look into it sooner rather than later. If you are targeting organic keywords, it is also a good idea to keep track of what your site ranks for and in what positions. Since organic traffic is free traffic for your website, having strong SEO in place is very valuable.
How Much Does it Cost to Hire Someone to Maintain Your Website for You?
If you do not want to do the work of maintaining your website, you can hire someone to do it for you! This person is usually called a “webmaster.” Usually, webmasters take on all the roles related to your website, from design to maintenance, while others focus on more detailed tasks.
When hiring a webmaster, make sure to set specific expectations for what will fall under their responsibilities. The cost of hiring a webmaster depends on the experience and type of website that you are running.
What Happens When You Don’t Maintain Your Website?
Some people think that website maintenance is not important. Not maintaining your website can lead to a lot of different problems further down the road. Some of these problems are:
- Outdated Technology: If you don’t update different components on your website, such as CMS, plugins, themes, etc., you can miss out on features and functionality, including security updates. This can leave your site open for all sorts of unpleasant things like hacks and breaking codes.
- Site Outages: If there are site outages, your website can get taken down completely, which can be a loss of money. Plus, there are expenses to fix the problem and a loss of reputation, which can have long-term repercussions.
- Reduced Content and Design Quality: Website maintenance keeps your content up to date. You can also create new site content, and updating the design every once in a while is a good idea. If you do not do that, your site will look worse for the wear over time.
- Compromised Security: If you do not have proper maintenance, your site doesn’t just become hackable, but you also won’t be able to recover it if worst comes to worst.
- Slow Performance: Website speed tends to decrease over time. For this reason, it is important that you oil the gears regularly so to speak to keep everything running smoothly.
- Bad Search Engine Optimization: Content, security, and speed are all factors that search engines take into account when ranking your site. So, if they are not up to date, it will ultimately hurt your SEO.
An ounce of prevention is worth a pound of cure when it comes to websites. Investing in regular maintenance will likely cost less than trying to fix huge problems down the line. Most times, website maintenance is not on a website owner’s mind. A lot of times, website owners are worried about how much it costs to first create it. Yet, you need to be aware of what to expect so you can budget for it.
We hope this article prepares you for the estimated average monthly website maintenance fees for your website. If you have any more questions about website maintenance, do not be afraid to reach out to the web design experts at SEO Design Chicago today!
FAQs about How Much it Costs to Maintain a Website:
- What is the maintenance cost of a medium-sized blog?
- Why is it important to check your website for broken links?
- Why is checking for outdated technology important?
- What are some ways to optimize your website maintenance?
- Why is website maintenance crucial?