Where your pages end up on the search engine results can influence how successful your online content is. Just as your website as a whole can influence SEO, so can each of your individual website pages. This article will cover what page authority is, how you can improve your page authority, and how you can check your page authority. For additional help, SEO Design Chicago has a team of experts who can help answer any questions you have about page authority.
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Page Authority
You might be wondering, what exactly is page authority? Page authority (PA) is a score, which ranges from 1 to 100, that was developed by Moz. This score gives suggestions on how well a certain online page ranks on search engine results pages (SERP). Taking into consideration all of the SERP features will be important to your business if you want to be at the top of the search engine browser.
If you’re wondering where you can find page authority, its metrics are incorporated into many SEO and online marketing platforms, such as SEO Design Chicago. For additional help with page authority, contact SEO Design Chicago today. We have a team of experts who can help you with all of your page authority needs.
How is Page Authority Calculated?
Page authority is calculated in the same way as domain authority, but on a smaller, individual page level. If you aren’t familiar with domain authority (DA), it describes a website’s relevance for a specific industry or subject area.
Page authority includes link counts and other factors, but it doesn’t incorporate specific on-page elements, such as content optimization or keyword use. Similar to domain authority, page authority is calculated by using a machine learning algorithm. Because of the machine learning algorithm that is used, your page authority will fluctuate as your data changes.
What is the Difference Between Page Authority and Domain Authority?
You might be wondering what the difference is between page authority and domain authority. Page authority and domain authority look similar, but they are actually quite different. Domain Authority measures the strength of an entire domain or its sub-domains. On the flip side, page authority measures the page rankings of the specific, individual pages. In order to calculate both the page authority and the domain authority, you use the same methodology, and the result can be similar for both, but could also vary. Because page authority was developed by Moz, they also provide a tool called MozBar that you can use for free as a way to measure your Domain Authority.
How Do I Influence the Page Authority Score?
Page authority is a great way to compare against other pages and not use it as an absolute scoring method. Page authority is also difficult to influence directly because the score is made up of multiple factors. The multi-factorial score also helps search engines, as Google also takes a lot of factors into consideration when it ranks a page.
Improve Links
One of the best ways to influence page authority is through improving the page’s link profile. The links you include on your pages have an impact on both a page authority rating and a search engine’s rating, such as Google’s ranking. You can improve your page’s link profile by checking your external links you have included, and make sure they are from other high-authority pages. When you find links from high-authority pages, you create confidence and trust for your page’s authority. For checking to see if your page’s external links are from high-authority pages, contact SEO Design Chicago.
Add Fresh Content
Another way to influence your page authority for the better is by using fresh and accurate content. Regularly updating your online pages is not only beneficial to your PA, but also to your business as a whole. The better your content is, the more likely it will be viewed and shared by your users. It also increases the changes of others linking their site to your site and your site’s pages.
If you don’t know where to begin with creating new content, SEO Design Chicago can help. We have a team of content and design experts who can help you create fresh content for your website. Some tips you can use to create great content for your pages include:
- Create content that your audience will find interesting
- Update and post new content regularly
- Create content that is both relevant and useful
- Ensure that your content is easy to read and comprehend
When you create and post new content, make sure that you don’t create content that is full of fluff and that your targeted audience doesn’t find useful. Readers don’t want to waste time reading something with no substance. Don’t make the mistake of writing anything just to fill content with keywords for the purpose of SEO. Instead, create content that attracts readers and interests them enough to share your content with others.
Different Kinds of Content
Another way you can improve your PA score is through the type of content you produce, such as images and videos.
Humans are visual creatures, and without the use of images, they might find your pages boring and hard to read. Once you add images, your reader is more likely to stay on your page. Images can also impact the page quality and page authority a lot. When you add original and personal images, it provides you with even more benefits, such as readable content, content that is easy to like and share, and improved SEO. You can also break up your content through images and video. Search engines, such as Google, also appreciate the use of visual content on web pages.
Why Did My Page Authority Score Change?
Businesses oftentimes use a page authority checker to see the changes in their score. Because this score is based on a variety of factors, it isn’t uncommon to see it change regularly. As mentioned before, the link profile can influence your page authority score. Make sure the external links you use are from well-trusted websites because the search engines will notice your link activity. How you promote your website using links can either be beneficial or harmful to your page authority.
PA Meaning
PA, or page authority, is based on three factors: age and trust, the amount of value received from links, and how current the last update is. These three components are important to your page authority as both people and search engines value accurate and up-to-date information that web pages provide.
Relevance for specific keywords also plays a role in your web page’s rank and page authority. If you’re interested in viewing where your pages fall for PA, you can use a page authority checker.
Page Authority Check
Because page authority is important, it would be wise to check it every now and then. A page authority checker is a comparative tool, in other words, the score you get is not really “bad” or “good.” Before you check your PA score, take into consideration what your specific goals are. For example, what are your specific goals when it comes to link building. Your link goals will influence what your link profile is, and, as a result, will influence what your page authority and domain authority look like.
Where Can I Check My Page Authority?
There are many SEO and online marketing platforms online that have a page authority checker. Some give more accurate PA scores than others. SEO Design Chicago can help locate the most accurate PA checker out there and can give you the tools you need to improve your score, if necessary.
The page authority metric is a better indicator for gauging your ability to rank, rather than using the domain authority metric. The reason for this is because the page authority metric focuses on one page, instead of the entire domain.
What is a Good Page Authority Score?
There is not really a “good” score for page authority. The right answer to what a good page authority score is, whatever you need to be successful in your market. For example, if you’re in a low-competition market, you could rank quickly, within weeks of publishing new pages with low page authority. However, if you’re in a competitive market, it could take a lot more to be able to rank. For this reason, it’s a good idea to know what your specific goals are for your PA. Keep in mind that the higher your page authority is, the better off you are.
Ready to Get Started on Your Page Authority?
Now that you know some of the basics of page authority, you are ready to get started on ensuring that your website pages reflect what your goals are. Keep in mind what your page authority score is–it’s neither good or bad, as it’s a comparative score. However, your Page Authority score is a great reminder for how your pages look when it comes to your content and link profile, to name a couple of aspects of your PA score.
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