When is the Best Time to Post on Facebook?
Many business owners get confused when it comes to knowing the best time to post on Facebook. Knowing a good specific time to post on Facebook is one of the best ways to boost your engagement, drive traffic, and gain new followers and customers. But, it is important to note that there are unique audiences on Facebook. Many of your followers may live in different cities with different time zones. Also, these days, 72% of all Americans are on at least one social media platform. So how do you know the best time to post on Facebook? This guide will show you the best times to post on Facebook and help you get the most out of your engagement!
Is There a Good Time to Post on Facebook?
When is Facebook most active?
The most active Facebook times for successful posts are typically going to be at the beginning of the workweek and going into the weekend. Brands and individuals should consider the target audience when creating a posting schedule. The best days and times to post ads on Facebook, and to maximize reach and engagement are when your fans are online.
There’s not really one specific time that fits when to post on Facebook. Most people say you should post from 9 am to 3 pm, but Hubspot says that the best time to run Facebook ads is Thursdays and Fridays from 1 pm to 3 pm are the best times to post on Facebook.
The key is to find out the best time that works for you. Every Facebook page is different, with different audiences in different cities and different time zones. On top of that, the number of monthly active users on Facebook has reached up to 2.8 billion worldwide. That is a lot of people! So, you will have to figure out what time works best for your specific audience.
How Do I Find the Best Time to Post on Facebook for My Business?
1 – Find Out at Which Times You Get the Most Facebook Insights
When it comes to figuring out the best time to post on Facebook, it’s so important to think about the time zones your primary audience lives in. You can utilize Facebook Page Insights to see a lot of useful data about your audience and the performance of your page. This will help you see when people are looking at your page and how they found it, which can help you nail down your top posting times.
In order to do this: go to your page’s followers, open your Facebook page and click the “see all” button next to your insights. On the left side, you’ll find a lot of different sections of your page insights, but on the right side of the page, you’ll find graphs and charts that are connected to these insights. Clicking on the 5 most recent posts section will open a graph that shows when your followers are online.
Do you see any common trends? If so, keep these in mind. Cross-reference the posting times manually. This is a great way to find out when your audience is online and most likely to engage with your content!
2 – Check Out Facebook Audience Insights
Facebook provides great tools for users to learn more about their audience’s demographics. One of these tools is Facebook Audience Insights. Facebook Audience Insights is a great tool to help you plan and optimize your Facebook ad campaigns. It is also a great resource to find your audience’s locations and top time zones. Unlike page insights, which look at the interactions with your page such as likes, comments, and shares, Audience Insights works by looking at potential customers on Facebook. You can get information on demographics, interests, and even behavioral data from this.
To find this information, just go to your audience insights dashboard. Then, select if you want to know insights about everyone on Facebook or only people who are connected to your page.
3 – Use Creator Studio to See What Locations are Engaging the Most with Your Business
Facebook’s Creator Studio is another great feature that helps creators understand their audience and interactions. If you open the video insights tab and navigate to the audience, you’ll find a breakdown of the top (most engaged) audiences on Facebook, including where they are located. If you notice that a certain country engages with your video content the most, keep this in mind! This might be the time zone that you should focus on. Many people also use Creator Studio for scheduling posts. This feature used to be available from the regular page composer until Facebook moved it to Creator Studio.
4 – Post at Different Times and Measure Your Progress
Now that you have a better understanding of where your most prominent audience lives and in which time zone, test out the waters by posting at different times. If you’re more adventurous, you can try building a content calendar for free by using Excel spreadsheets. Create a spreadsheet where you keep track of the engagement you get at different times of the day.
Keep in mind that your best content will more than likely not happen on your first try. Start slow and pick only five different times throughout the week. Then, if you notice a certain time that your followers are most active between, that is the best time to post! Schedule your posts to appear at those times. Track how many likes and comments each post gets, along with the date and time that you post them.
Make sure you also post for your most active time zones. If you are located in Chicago, but most of your followers live in New York, you should be posting keeping the EST time zone in mind. Always make sure that you post in the correct time zone. The more popular that your brand is, the more time zones that you’ll need to keep track of.
How Do I Schedule My Facebook Posts?
Now that you know which Facebook audience is most active, you can drive engagement based on your audience’s activity. When posting on social media channels, always follow a content schedule. There are a lot of different reasons why you should be scheduling Facebook posts, but one of the main reasons is because you’ll always be publishing content during the best times, without needing to be online at that exact time.
What Other Tools Can I Use to Figure Out the Best Time to Post on Social Media?
The best time to post on social media depends on the social media platform that you are using and in which time zone your customers are in. Always experiment with the time zones to begin with. You can use the social media tools that we suggested above to schedule posts at various times over several weeks to determine which times work best with your audience.
Don’t forget about your competitors. Make sure you track their progress as well and notice when they are high in engagement as well. Chances are that these times will work well for you, too. Test them out or try posting when they’re normally quiet, but remember that each platform is different so track each one separately.
Here are some other resources that you can use in order to help you optimize the timing of your Facebook posts:
- Loomly: This is a social media calendar app that helps you figure out how to schedule your posts. Creating an editorial calendar is another way to keep track of when your posts.
- PromoRepublic: This social scheduling app makes sure that you use different types of posts for different times of the day. It also makes suggestions to help you improve the timing and increase your optimization.
- Hootsuite: This app allows you to schedule posts, but also provides you with data regarding your engagement levels.
- Buffer: This is another great tool that helps you schedule and manage your brand posts across different social media accounts.
So, When are the Best Times to Post on Social Media?
Every social media platform is different. However, if you are interested in seeing the typical popular times people post on social media platforms, here are some general suggestions:
- Best times to post on Instagram: Wednesday at 11 a.m. and Friday at 10-11 a.m.
- Worst day for Instagram: Sunday receives the least amount of engagement on Instagram.
- Best times to post on Twitter: Wednesday at 9 a.m. and Friday at 9 a.m.
- Worst day for Twitter: Saturday gets the least engagement.
- Best times for LinkedIn: Wednesday at 9-10 a.m. and 12 p.m.
- Worst day for LinkedIn: Occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m.
Facebook is probably one of the best marketing tools for businesses, both big and small. It is one of the best digital marketing tactics to help you reach a lot of different customers. Whether you are an individual looking to build your brand identity or you run a global corporation that needs to continue increasing its sales and driving revenue, you can use Facebook to your advantage. If you need help figuring out Facebook marketing as well as what time is best to post, reach out to SEO Design Chicago for help with your Facebook marketing strategy!
FAQs about When is the Best Time to Post on Facebook?:
- Why is getting insights on your customers important?
- What is Facebook Audience Insights?
- Why should I follow a content schedule?
- Why is Facebook a good marketing tool?
- What are the worst times to post on social media platforms?