There is a very high demand for HVAC businesses that only continues to increase. The HVAC industry is growing so fast that there is expected to be a 15% increase in jobs in the HVAC industry by 2026. This is great news for anyone with a business in the HVAC industry. There are plenty of customers looking for HVAC businesses. However, sometimes finding customers can be difficult. Luckily there are several tricks and tips you can use to get more HVAC leads.
HVAC Sales Tips
These sales tips are proven to be effective for businesses in the HVAC industry. You may know how to do these things yourself, or you may need to hire an outside firm to help you. Either way, the investment will pay off for your HVAC business.
Optimize Your Website
One of the most important steps to getting more HVAC leads is to make sure that you have optimized your website. Optimizing your website is as simple as using different tools and techniques to make your website as effective and user friendly as possible.
Making sure that every page of your website looks professional is essential when trying to convince prospects to try your services. A prospect will be much less likely to purchase a service from a company if they think their website looks unprofessional. Since many HVAC leads are done online your website is many prospects’ first or only the impression of your business.
In addition to making sure that your website looks professional, making sure that every link you have on your website still works is important. For example, if you are linking to a contact page that no longer exists, the prospect might have a difficult time finding where the new contact page is.
Make Sure Your Website is Mobile Friendly
When you are optimizing your website, you should make sure that it can also be accessed on mobile devices. Not doing so could cause you to miss out on a lot of HVAC leads. 60% of Google searches are actually done on a mobile device. If your website is only accessible on a computer this means that you are only getting 40% of the possible prospects going to your website.
Even if your website can be accessed on mobile, you should make sure that it is actually optimized for mobile. Being accessible and being optimized are two different things. You want everything on your website to fit on a smaller device’s screen with a comfortable layout. That is a crucial HVAC sales tip. A prospect is not going to purchase your services if they are struggling to access them on their mobile devices. One of the easiest ways to check if your website is mobile-friendly is to pull up your website on your own mobile device. Check the links and make sure you can comfortably and easily access every part of the website.
Advertise with Postcards
Sending out postcards is one of the best ways to get new customers in the HVAC industry. Although a lot of advertising is done online now, there is still a significant amount of prospects that prefer to receive promotions in the mail. 54% of consumers actually prefer to receive promotions through direct mail.
This will also allow you to make sure that you are only sending your postcards out to HVAC leads in your local area. Another reason using postcards is effective is because they are often fairly inexpensive.
When you are looking to create your business’s postcard, make sure that your company’s name and logo are present. Additionally, make sure that your contact information is very easy to find. The last thing you want is for a prospect to be interested but unable to find your contact information. You can always look at postcards other companies are sending to inspire you as well.
Utilize Social Media
Social media platforms can be a great tool for HVAC lead generation. Social media can be used to post content that you have created for your target audience. Try posting content that highlights some of the services your company provides. This can be done in several ways.
Look at trends on various platforms and see if you could make content based on that. Make sure when you are creating content that you look at the guidelines of each social media site. You do not want to accidentally violate any of the guidelines the social media platform has because it could leave your account suspended or removed altogether. In addition to following the platform’s guidelines, make sure that any content you post is consistent with the values of your brand. Your company’s social media accounts will be seen as a direct reflection of your brand. Make sure you are also not using your personal account for any posts. You want to appear as professional as possible by creating a business profile on each social media site you want to post on.
Improve Your Google Ranking
Increasing your business’s ranking in the Google algorithm is one of the best ways to get new customers. When many consumers are searching for a business, they are not looking for a specific business. Instead, they are searching for a type of business. For example, most customers searching for an HVAC business are searching “HVAC businesses near me” instead of a specific company. You want your business to be as close to the top result as possible so more prospects visit your website.
So how do you improve your ranking on Google? One of the best ways to increase your ranking on Google is to use keywords. Keywords are certain words you can add to your website that will help your Google ranking increase. For HVAC lead generation, some keywords that could be useful would be the name of your local area and the services you provide. Having terms on your website like “boiler repair” or “heater repair” will help your company’s position in the Google algorithm.
Utilize Pay-Per-Click Advertisements
Another way to get new customers is to purchase pay-per-click ads or PPC ads. PPC ads are exactly what they sound like, a type of advertising where you pay based on the number of prospects that click on your advertisement. This is a great way to ensure that you make the most of your advertising budget. This is because you are only paying for the advertising that will actually produce HVAC leads.
One of the best places to place PPC ads is on Google. This is in large part because whenever a prospect is searching for an HVAC business on Google, your ad could pop up. Additionally, the ad could link to your website, which would be a great HVAC lead generation method. Many small businesses have found success using PPC ads. That is why 45% of small businesses will invest in pay-per-click advertisements.
Email Marketing
One of the best HVAC sales tips is to follow up with your leads using email marketing. Email marketing can be a really effective way to follow up with your leads because it is automated.
After you have had a consultation with a prospect, you can send them out an automated email giving them your contact information. Additionally, you should send a follow-up email after you have done business with the customer. Thank them for purchasing your services in the email. In addition to thanking them, you could also ask them to leave a review.
Even if one of your HVAC leads does not purchase anything, you should still send them a follow-up email. Make sure to include your contact information in the email. The prospect could change their mind in the future and could need that information then. It also shows the prospects that their business means a lot to your company.
Utilize Seasonal Advertising
Advertising seasonally is a great way to get more HVAC leads. In the HVAC industry, the best times to advertise are right before the summer and the winter seasons. This is because this is when most prospects will need their air conditioning or heater repaired.
So how long before summer and winter should you start advertising? Typically it is recommended that you start advertising 6-8 weeks before the summer and winter seasons. This is because prospects will probably consider replacing their appliances before the actual season happens. Advertising before can also help you fill out your calendar and schedule repairs before you actually have to. This will also help you know that you will have a certain amount of money coming before you even do any repairs. It is also important that you keep up with the competition which will also advertise early.
Need Help with These Tips?
Many HVAC businesses are run by small teams of HVAC professionals. You may not know anything about how to leverage social media, email, or PPC campaigns to gain customers for your business. Or, you simply don’t have the time to dedicate to it. That’s where a company like SEO Design Chicago comes in. We can help you find customers for your HVAC business using the skills that we have acquired over the years. Get in touch with us today to find out more!
FAQs about How to Find Customers for Your HVAC Business:
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