As an owner for a pest control business, it is good idea to think about your pest control marketing strategy. What pest control marketing strategies are you using to attract more customers to your business? What makes your business different from the many popular companies that are already out there?
Yours can stand out through unbeatable low prices, great service, or other services. But in order to be truly successful in the pest control business, you should know how to master pest control marketing online.
SEO Design Chicago can help you create a great marketing strategy for your business. In this article, you will learn how to stand out on your website, the kind of digital content you should be making, and how to use paid marketing tools to attract more customers for your business. These pest control marketing ideas can help you out with how much success and attention you will get with your company.
Why is Marketing Important for your Pest Control Business?
The pest control industry is highly competitive. As of May 2020, there were more than 28,800 different pest control businesses operating in the United States. Customers are always doing their homework, meaning they go online and try to search for the best possible pest control services near them. But if your company is not known online by a lot of people, customers will never know about your business.
This is why it is so important to have effective pest control marketing strategies that will make sure that your business is the first business they choose whenever they need a pest control problem taken care of.
Pest Control Marketing Strategies
Below are some strategies you can use in order to find new customers for your pest control business:
Create a Website for your Company
If you do not already have a website, you should make one. Having a sleek website will give a great first impression for potential clients. It is also the best marketing tool you can use. A great website will give you credibility and build trust with customers. On your website, it is important to have:
- Your contact information, such as phone number, email address, etc.;
- How much you are willing to charge for each service;
- A form called a “client intake form” which is a form that asks clients to provide information to make sure that your company is the right fit for what they are looking for;
- Links to social media pages, such as Facebook, Instagram and Twitter;
- Pest control supervisor biographies;
- Accolades or awards your business has received; and
- Testimonials, which are reviews of your business from happy customers.
It can also be extremely helpful to have a blog on your website that has really important information about pest control. This is a great way to write posts about tips and tricks for pest removal. It can help educate your customers about what kind of services are done. Having a blog also makes sure that more people view your website. You can use certain keywords that tie back to the services you offer.
Make Visual Content
When it comes to pest control marketing and any marketing in general, customers respond to visually appealing content. One effective way to show your business is through a video that shows just what is great about your company. It should also show what services you offer. Additionally, you can also put positive reviews from other customers so that they know you can be trusted with the help they need with their pests.
At the end of the video, you can include what is called a “call-to-action” which is a strong sentence such as “buy now!” or “call us now!” This makes the customer want to reach out to your company. Make sure you post your video on YouTube, your website, or even as an advertisement on social media.
Another way to stand out is to create a great infographic that is also visually appealing but can be also used as an advertisement. Infographics are image-based pieces of content that usually have short snippets of text that give information to consumers. They usually look really good and are easy to look at. The best sentences to use on your infographic are phrases that are short and quick. You can focus on one type of pest or list ways that customers can limit pests from entering their homes.
Use Paid Pest Control Advertising
A lot of pest control companies use tools such as flyers, billboards or even newspaper ads to get the word out about their company. You can use online advertising to your best advantage by using pay-per-click advertising, or PPC, which is a type of advertising where you pay money every time someone clicks on your ad. Another benefit of using PPC is that every time someone clicks on your advertisement, it shows up above regular search results when they search for “pest control” online.
You can also use websites such as LinkedIn or Facebook Ads to put your pest control ads out there. Facebook Ads are another option the experts at SEO design recommend for pest control. Additionally, LinkedIn is also a great marketing platform for pest control providers to showcase their events, experiences and trainers.
If you do choose to go this route, you should be prepared to spend $1,500 to $2,000 for 3 months of PPC pest control marketing. Paid advertising can be especially helpful because you can end up reaching a larger audience that your local pest control advertising can’t reach.
Manage your Reviews Online
Make sure to always look at the reviews that are posted online for your company. Almost 80 percent of customers trust online reviews as much as personal recommendations. Customers will usually put reviews on websites such as Google, Yelp or Facebook. Another great place to have listings is on local review sites that deal with pest control companies in your area.
The more reviews that you have, the better. Talk to customers who wrote bad reviews and find out why they did not have a pleasant experience. This will also show other customers that you are quick, caring and can be depended on.
Use Email Marketing
Another way to get the word out about your pest control business is by using email marketing. Email marketing is a great marketing tool to stay in contact with your previous customers and influence them to use your services again.
You can use a website pop-up, which asks customers to join your email list. Once on the email list, you can put relevant information about pest control, or even link the email list to your blog. You can even use an email marketing tool like Mailchimp that sends out updates on your company and can help you find new pest control tips for your customers. Opt-in email marketing is a great way to reach your target audience.
Use Social Media for Pest Control Marketing
A great marketing strategy for pest control companies is to use social media. Social media platforms give your company a great way to show what you have to offer. Here are some pest control marketing ideas to boost your presence on social media:
- Post ad campaigns on all social media, such as Instagram, Twitter, Facebook and LinkedIn.
- Promote discounts or offers for new customers.
- Provide links to your blog on your website.
- Answer common questions that pest control customers have.
- Show your great reviews, or put testimonials on display.
- Offer giveaways or contests.
Social media is also a great way to get feedback from previous customers. You can use social media as a way to follow up with customers who have posted about your business. You can share exciting posts and share testimonies on your Facebook and Instagram, and see who engages with each post.
On Twitter, you can post links to your website, blog, or any tips to control pest control in your customer’s homes. YouTube is a great way to link your advertisements, or make videos on the do’s and don’ts of pest control. Many companies also choose to use humor as a way to show their brand personality. That is another way you can show your customers that you are easy-going and know how to do a good job.
The first step of your pest control social media strategy is to establish your social media accounts, but the real work is when creating a content strategy. Content marketing is an essential part of your social media presence. If your social media posts are provide relevant and consistent information, it will improve your SEO, your branding and grow your customer base.
Use SEO to Reach your Customers in the Best Way
The bad thing about the internet is that most companies do not appear at the top of search results. The plus side to this is that there are techniques you can use to make sure that your posts appear at the top of your customer’s search results. A great way to do this is through SEO, which is short for search engine optimization.
Search engine optimization makes sure potential and future customers find your website and not competitive websites. Pest Control SEO can make sure that your website is at the top of the search engine results page. Improving your SEO will help improve the amount of customers that come to your website. It may take time and effort, but it is one of the best digital marketing strategies for reaching potential customers.
Pest Control Marketing at SEO Design Chicago
If you need help with your pest control advertising and pest control marketing ideas, contact SEO Design Chicago today! We have proven experience with helping pest control owners grow their businesses.
FAQs about Pest Control Marketing:
- Why do I need pest control marketing?
- What should be on my pest control website?
- How much do pest control PPC ads cost?
- What kind of visual content can I make for my pest control advertising?
- How do you market pest control?