Why Is Local SEO Important for Massage Therapists?

Finding new clients in the same area as your massage therapy business can be difficult, but local search engine optimization (SEO) is here to help. Local SEO strategies for massage therapy businesses will rank your website higher than competitors and allow more people in your area to discover your business.

massage therapist advertising

​​What Is Local SEO?

Local SEO is a strategy that helps your massage therapy business become more visible to people searching for massage therapists in their area on the internet. This strategy incorporates keywords that people are most likely to use when searching for your business in that specific geographic location. The focus on the target audience within a specific location is what differs from local search engine optimization to traditional SEO. 

Local search engine optimization for a massage therapist uses the same strategies as traditional SEO while also focusing on the geographic location of your target audience. These tactics include using relevant keywords, creating interesting content, and creating various social media profiles. When used correctly, these tactics will increase the ranking of your website on search engine result pages (SERPs)

Local SEO is a digital marketing technique that will help your massage therapy website rank higher on search engine result pages (SERPs). Users tend to only visit websites on the first page of search results, so ranking higher will increase your chances of new customers seeing your website. 

If your goal as a massage therapy business is to get more people in your area to become your client, using a local search engine optimization tactic such as using relevant keywords and creating a Google My Business Account is critical.


Local massage therapist search engine optimization, or LMT SEO, is critical to spreading awareness about your brand. It is essential to create a Google My Business profile and include local listings to enhance your local SEO strategy.  

lmt seo

Google My Business

One of the most critical strategies for local search optimization is to create a Google My Business Profile. When customers in your area search for massage therapists nearby, your business will appear on a list of other local massage therapists. Creating this profile allows potential customers to see your company’s hours, contact information, and reviews from customers. 

Potential clients who are conducting research online will read reviews left on your profile to see if your practice is reputable. The more reviews your massage therapy business has, the higher it will rank. Ranking high on Google My Business is also important because users tend to only visit the first few listings provided.

Encourage customers to leave reviews on your Google My Business profile by offering discounts to people that show proof of a review they wrote. This will be beneficial to both the customer and your business because people trust reviews that are left on your profile to determine whether or not to conduct business with your massage therapy company.

Be sure you include essential information in your Google My Business Profile such as:

  • A link to your massage therapy’s website homepage
  • Physical store address and hours of operation
  • Photographs of your massage therapy office
  • Professional responses to possible negative reviews

All of these elements will help your local SEO for massage therapy strategy, placing you higher on local search engine result pages. If your massage therapy business needs professional assistance setting up and optimizing your Google My Business account, contact SEO Design Chicago today.

Massage Therapist Advertising

Other digital advertising techniques other than local search engine optimization are essential to your massage therapy marketing strategy. Offering deals on Groupon and creating local listings will help spread awareness of your brand and increase the number of clients that walk through your door.

local seo for massage therapist

Local Listings

Another technique for local search optimization is to use local citations, also known as local listings. A local listing is any online mention of the name, address, or phone number of a local business. The more local citations your business has, the more traffic will be driven to your website. 

Local citations provide search engines with more proof that your business is relevant and will therefore rank it higher on search engine result pages (SERPs). Creating some of these local citations may come with a fee, but they drive relevant traffic to your website. Massage therapy businesses with 85 or more relevant citations will rank first to third place on search engine result pages. The more local listings that are included, the higher your company’s website will rank. 

The most common places to get local citations for your massage therapy business are Apple Maps, Facebook, Yelp, Bing, Foursquare, or LinkedIn. Choosing where to place local listings will depend on the audience your brand wants to reach as well as the most common social media your clients are using. If building local citations is too overwhelming for your massage therapy business, there are software tools to help. This software can help automate the process of posting local citations to different websites and can save your company’s valuable time. 


Another massage therapy advertising technique is to utilize listings on Groupon. Appealing offers for new clients will entice people to come into your facility and hopefully become returning clients. Creating offers on Groupon will lead more people to book visits with your massage therapy business. It also providse a way to spread the message about your brand. The more people that book appointments with your massage therapy business, the more likely people are to tell their friends about your business. Groupon offers a limited amount of coupons to people, so ensure you limit the number of people that can partake in your offer. If your business offers too many coupons, it may end up losing money. Some people use Groupon as a way to not break the bank by finding a new massage therapist, and offering a good deal to entice these customers will hopefully create long-lasting relationships with them.

Massage Marketing

One of the most popular digital marketing strategies is creating posts on social media. Social media is the fastest way to communicate a message to your audience. It is a superior tool for conversing with your customers. Ensure your business spends time developing your social media profiles so that people can conduct research about your brand. Well-designed profiles will also make your massage therapy business seem reputable, thus enticing more potential clients.

massage marketing

Social Media Marketing

For massage therapists, there is so much opportunity in creating social media profiles and maintaining a presence on people’s feeds. Some of the most innovative and young decision makers all have Facebook, Instagram, and Tiktok.

Posting different content about services your massage therapy offers and enticing graphics can take your social media account to the next level. There are different social media templates to use for every business. However, make sure to choose one theme and be consistent with it. Also, ensure your account is tagging the location of your business in every single post. This makes it even easier for people nearby to find your account. 

Once your profile has an adequate number of followers, ensure to stay consistent with how much your massage therapy business is posting. Appearing on a person’s feed at least four times a week is an amazing way to maintain their interest. It also increases brand awareness. Interacting with followers who comment on your posts is a great way to create a loyal community. People feel valued when businesses respond to their comments, so ensure to check your posts for activity regularly.

If your business is in need of a social media content creator, SEO Design Chicago has an entire team of specialized social media content creators to help your company’s profile grow. With custom posting options and different social media packages, we can help enhance your massage therapy’s social media presence today.

SEO Design Chicago Can Help

If your massage therapy business wants to rank higher on local search engines and spread the message of your massage therapy business to more potential clients, then contact SEO Design Chicago today. We have a digital marketing team dedicated to the massage therapy industry that will take your business to the next level.


  • How do massage therapists advertise?
  • What are strategies for LMT SEO?
  • What is local SEO?
  • How do you advertise a massage therapy business?
  • How do you market a massage therapy business on social media?

Contact Us Today!

Call Now