Why Local SEO Is Important for Dry Cleaners

Running a small business alongside multiple local competitors can make it hard to reach wide audiences. How can you get your business on the top of search results when people look up “top rated dry cleaners near me?” You’ll want to find some way of standing out so that customers can find you. To do this, you will have to improve your SEO, specifically, your local SEO

The Importance of SEO 

Want to be known as the best laundry service in town? Then you have to make it a priority to take care of your business behind the scenes. Keeping marketing strategies in mind is a necessity for growing your business. 

While it is important to be passionate about your business and the quality of your dry clean services, it is also important to focus on SEO strategies. These are the flames that keep the fire of your business going, the magic that rates your business at the top of “dry cleaners near me.” Without a good marketing tactic, you won’t reach new clients. You can’t rely on your current clients to recommend your business to their friends for you, either. That path is too uncertain to take. At the end of the day, your business needs to advocate for itself. 

dry cleaning business

What Is Local SEO?

Local SEO is search engine optimization that allows your business to have a flow of traffic from customers within close proximity. In other words, this type of SEO helps local clients find you when searching “top rated dry cleaners near me.”  With local SEO, there is more visibility towards local businesses, which is very important for dry cleaners. Local clients are who you cater to the most since people need to be somewhat nearby to drive back and forth to your location. Having SEO within your area is essential for getting customers near you to choose your business instead of your local competitors. 

Local SEO allows you to target individuals in your area while they are searching online. If you optimize certain techniques and keywords that are location-specific, that is local SEO. Narrowing your strategy down to local SEO instead of global SEO is a good route to go for dry cleaners. Local SEO will be more effective for your potential customers by allowing you to have direct contact with those who will benefit the most from your business. You want your site to be relevant to those who find it. Local SEO will heighten the quality of your site to those who view it. If someone comes across your website in a location hundreds of miles away, that will not be a very useful search for them. Catering to your local audience is key.

Why Can Local SEO Help Dry Cleaners?

There are many benefits that come from using local SEO for small businesses. Whether you want your business to reach new people when they move into your area or you’re trying to rise above your competitors, local SEO is the marketing strategy you need to choose if you want to improve your dry cleaners’ advertising. Local SEO is important for dry cleaners’ advertising specifically because it is perfect for providing helpful tools that will bring websites for local, small businesses to the top. It is the only way for dry cleaning websites to flourish and reach potential clients. When someone is searching for a dry cleaners business, you want your site to be at the top of their search engine result page. 

With local SEO, you can:

  • Reach your target audience
  • Reach a new audience
  • Bypass local business competitors 
  • Get your business on the top of “rated dry cleaners near me” search results
  • Have long-term success 
  • Spend less money on your marketing strategy
  • Grow your business 
  • Have a better understanding of areas you need to improve

local seo strategies

Local SEO Strategies

Here are some tips on optimizing local SEO strategies:

Optimize Localization

Localization means that your website includes the name of your location. Having this on your site will bring more customers to you in a quicker fashion. This way, if a customer searches for a specific location, your company will get to the top of their search results with no wasted time. The more specific you can get, the better. 

Use Keywords 

Keywords are one of the key elements towards getting your brand on the list of “top rated dry cleaners near me.” When making quality content creation for your dry cleaners, you’ll want to fit in certain keywords that would show up in search engines. 

If someone were to research “top rated dry cleaners near me,” your website may show up based on how much you have used these keywords. It is important to have keywords within your site used multiple times, words that will likely be searched by potential customers. 

Some examples of good keywords for dry cleaners include:

  • Top rated dry cleaners near me
  • Dry cleaners
  • Best dry cleaners near me
  • Laundry 
  • Best laundry service
  • Dry clean services
  • Clothes dry cleaners near me
  • Dry cleaning 
  • Laundry cleaning service

Notice how keywords often include similar phrases, just worded a bit differently from each other. These hit the localization checkpoint with “near me” specifications. It is important that when you decide what keywords you want to use, you use them multiple times throughout your website. This will make it easier for your website to reach search engine results. The more keywords you can incorporate into your content creation, the better.

top rated dry cleaners near me

Earn Backlinks

Earning backlinks is when a different site within your industry provides links to your site for reference. This is a useful tactic to drive more traffic to your site, with the help of other sites. Oftentimes when you are browsing a website, it will contain broken links. Mentioning these broken links to the site you are browsing is very beneficial to both you and them. It lets them know there is an error and gives you an opportunity to replace the link with your site link. When other sites have your links, you will get more traffic through that site, and Google will recognize that you are reputable. 

Optimize Google My Business

Having Google My Business is one of the most important tactics for local SEO. Since Google is the largest search engine in the world, having your business listed through Google My Business is a necessity. It is especially useful for SEO for dry cleaners because it provides your specific location with directions and contact information. Optimizing this platform will definitely rate your business at the top for dry cleaners near me. You can easily set up a Google My Business page online.

Build your Citations

A citation is a reference to your business that includes your company name, address, phone number, and website URL. It is important to have all of this information in order to let search engines know who you are and where you are. By having this extra information, your site will be ranked higher and more instruction will be given to your customers. You want to do all that you can to make it easy for your customers to find you. 

local seo dry cleaner

SEO Design Chicago for Dry Cleaners

Do you need assistance in search engine optimization for your dry cleaning business? SEO Design Chicago can offer an intricate analysis of your dry cleaning marketing strategy, giving you tips for what is and isn’t working, and how to improve your dry cleaners advertising. SEO Design Chicago can help you find broken links, have a strong reputation online, and keep you updated on your website. All of these tactics will lead to you having more business. We provide many services and have had experience helping countless dry cleaning businesses. With our professional guidance, you will be able to meet all of your SEO needs. We specialize in helping you!

Dry clean services might feel difficult to advertise for, but we’ll make it easy for you. We are well versed in improving local SEO for small businesses. Our team specializes in serving businesses in different areas. If you are interested in our guidance, contact us and we will work with you! We will adapt to your needs and allow you to accomplish all of your marketing goals. SEO Design Chicago will allow you to put your dry cleaning business on the map.


  • Why is local SEO important for dry cleaners?
  • What is local SEO?
  • How does local SEO work?
  • What are some local SEO strategies?
  • What does local SEO help you do?

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