Google Ads helps your business grow by reaching new customers and running ads for your business across Google platforms. With the help of a Google Ads Specialist, your website gets more traffic, you get more phone calls, and more potential store visits from customers. A Google Ads specialist can help you manage your partnership with Google Ads. They are a great solution for Google ad agencies and those who want the benefits from the service without the time commitment.
Every Google Ads specialist is certified through Google Skillshop in a specific area of Google Ads, like Search or Display. We’ll talk more about what it means to be a specialist, how you can become one, and how you can get certified through Google Skillshop. Later in this article, we’ll give you an overview of what Google Ads is, how a specialist can benefit, and other options for support through Google Ads.
Google Ads: A Quick Overview
Before we get into what Google Ads specialists do, we need to talk about what exactly Google Ads does. So, what exactly is Google Ads? Well, it’s a service that partners with companies and businesses to advertise their websites under various Google displays and searches.
For example, have you ever seen a sponsored website come up as the first result after a Google search? That’s a part of what Google Ads does. When partnered, Google Ads pushes websites to the top of the search results if applicable, garnering new traffic to your website and spreading awareness. To start with Google Ads, you establish a monthly budget cap which ensures that you never go over-budget, but is also adjustable at any time. To help with this, Google will provide an estimate of your website clicks depending on your budget. Google Ads is a tool that bolsters online marketing campaigns for companies and optimizes resources to expand businesses.
What is a Google Ads Specialist?
Now that we’ve covered the basics of what Google Ads does, let’s talk about a Google Ads specialist and how they can help. Specifically, a specialist in Google Ads is someone who’s earned a certification in Google AdWords and specializes in optimizing the relationship between online marketing campaigns and Google Ads. They work with all clients, from small businesses to full-time consultants for larger companies, to aid in understanding how Google Ads helps them, and how it can help them more.
Specialists help cut lead costs for companies while aiding more traffic and customers to their websites. Specialists can even help companies enter the Partner Program with Google and potentially become a Premier Partner. Premier Partners earn more benefits from using Google Ads. Investing in an outsourced specialist means putting your money into the hands of someone who knows exactly what they’re doing.
Google Ads Certification
So, how are Google Ads specialists certified? And what does it mean to be certified? The certification process to become a specialist is fairly simple, in fact, and is achievable for many. Google Skillshop offers online courses from experts in the field to share their knowledge and wisdom with those looking for certifications. A good Google Ads specialist will have multiple certifications for the various areas of Google Ads. Specifically, there are six different certifications available that relate directly to Google Ads alone, alongside eight other certifications outside of Google Ads. Specialists use the knowledge gained from these courses and their certification to work with clients and optimize their online marketing presence.
We’ll take a quick moment to talk about the details of Google Skillshop, so you know how it works and how detailed the certifications provided are. Google Skillshop’s learning courses center around four categories: Google Ads, Google Marketing Platform, Analytics Academy, and Waze.
The lessons and courses range from beginner to advanced, and each course has reviews and a 5-star rating system. It also indicates how long each course will take, and includes exams to test the knowledge you’ve learned. Knowing more about Google Skillshop helps you understand exactly what your Google Ads specialist is doing, or can help you become one yourself. Google Skillshop makes the certification process easy and convenient while delivering useful knowledge and skills. But, if Google Skillshop isn’t something you’re interested in, there are still many ways to get help for Google Ads without looking into specialists or certifications.
Google AdWords Customer Service
Google in general is known for its standardized and helpful customer service, and Google Ads is no different. Specifically, the Google AdWords customer service area provides a set queue with frequently asked questions and helpful answers. These questions are broken down into subjects categories like COVID-19, Setup and Basics, Manage ads, and more.
Underneath each category is a dropdown menu with applicable issues. For example, underneath the “Measure Results” tab is the subcategory “Connect your goals to data.” Clicking the link will then redirect you to a new page that helps you through the process of connecting your goals to your data. It will also provide other related links. There’s also a search bar at the top of the Help Center homepage to assist in finding a quick answer to your question.
Google AdWords’ customer service doesn’t stop there, however. There is also a forum where community members can post their questions and get responses from other users like them. Finally, there is the Announcement tab located at the top of the help center, where Google Ads posts updates on their policies, programs, and changes for the public to understand.
Google AdWords Help: Phone Number & Email
So, what are your options if your issue isn’t in the drop-down menu on Google’s website? In this case, you’ll want to look into contacting a Google AdWords help phone number or email in order to get help. Similar to other help centers, contacting a representative is sometimes difficult and not ideal, but Google makes it easy to get the right contact info when you need it. While the process might seem convoluted, it ensures that you troubleshoot on your own before speaking with a Google specialist. For clarity, we’ll walk you through the process here so you can follow along.
The “Contact Us” Process
After opening the Google Ads help center, start by selecting the Contact Us option at the bottom of the page. This will take you to a new window where you can access the Google AdWords help phone number and email after thoroughly explaining your issue. You’ll start by describing the issue you’re having under the “Let’s Get Started” section. After this, you’ll click the Next Step button where you’ll clarify exactly what your problem is. For example, if you type in “locked out of account,” Google will suggest help categories that may fit your problem. For “locked out of account,” you can choose “can’t log in,” “compromised account,” or “other.”
From here, the second step will unlock and you’ll need to enter your Customer ID. Additionally, once you’ve selected the help category, Google will provide a list of recommended resources based on your category. This gives you another opportunity to troubleshoot the problem yourself before turning to the AdWords support email.
After entering your Customer ID, you’ll receive the potential contact options for your issue. Continuing with our previous example, the contact options include speaking with a customer service representative or contacting them by the AdWords support email. The email process is similar to a Google Form, where you answer a list of questions and provide information before pressing Submit. Once submitted, Google AdWords support will email you back to help. Contacting them via chat is also simple. You just have to enter your phone number and details about the problem before clicking Submit. Then, you’ll receive a phone call from a specialist in Google Ads.
Getting Help Doesn’t Have to Be Hard
Google Ads makes it easy to get help and customer service support for any number of issues. Whether this means contacting Google AdWords customer service or talking to a Google Ads specialist, you know you’re in good hands. If you run into issues with Google Ads or want more routine guidance, it could be worth looking into hiring an ads specialist full-time to assist with your company’s growth.
Or, you could look into getting certified yourself. Google Skillshop makes it easy to learn everything there is to know about Google Ads and how it can help your company.
You now know all the options at your disposal and can decide which of these works best for your company. When thinking about this, and how effectively you’re using Google Ads, consider our full guide to the cost of Google Ads for more information about how to manage pay-per-click advertising.
- What is Google Ads?
- What is a Google Ads specialist?
- How do I contact Google Ads customer service?
- What is Google Skillshop?
- What is a Google Ads certification?