How does AdSense work? Google AdSense is a system where Google puts ads on your website. As Google uses your website for ad space, you get paid every time someone clicks on one of the ads they put on your pages. This can be a great way to make money when you have a lot of traffic on your site! It also is incredibly easy to get started. All you need is a Google account, a phone number and an address, and a website. There are benefits to it, and some downsides, but all in all it’s a classic business strategy to make some extra money!
Benefits of Google AdSense
Some of the best benefits of signing up for Google AdSense is that it only takes a few minutes to get signed up, and it can be up and running in no time. All you have to do is enter in a bit of code you are given to your site’s code. Then, Google senses the type of ads which will work best for your consumers. It wouldn’t work very well if the ads were completely irrelevant to your site, so the AdSense picks up which ones will be the most suited.
Some of the benefits include the ability to switch between mobile or desktop use, and that you get the option to decide what kind of ads go on your site. Having ads that are adaptable to both mobile and desktop users is a huge deal! Other kinds of ad companies have often had some issues with ads between the two interfaces. This could make people leave your site if ads are blocking their view or annoying them.
Google AdSense works well by making those problems go away. It also is such a helpful option to be able to customize the ads you place on your site. If you don’t like the ones that are up, you can change them easily through your account. The customization is also a great feature because you can decide where the ads are placed on your site. It is also pretty user-friendly, especially within your account page, and compatible with all different kinds of sites. There are help features available as well, with service reps on hand at all hours of the day. Sometimes you just need a little help getting started, or come up with questions, and Google AdSense wants it to be a smooth and easy process for you.
Clicks and Payment
One of the most impressive benefits of Google AdSense is the way you get paid. It is 100% free to sign up to use it. It works through a form of PPC (pay per click.) PPC ads that are run by your company on other sites work through the model that you only have to pay for your ad when someone clicks on it, which directs to their website. The way Google AdSense works is that when someone clicks on the ad from your page, Google shares the profit they make from someone clicking on it with you!
When you sign up for AdSense, you get approximately 68% of the profit of each click. Different kinds of ads have different values, so you will want to try to select ones for your site with the most value for you. Sometimes there will be an ad with a lower payout, but it will get clicked on much more frequently. The range goes from about $0.79 up to $15.00, so there are lots of different kinds to choose from. Trying out different kinds of ads to see what works best for your site is a great way to maximize your benefits.
Drawbacks to Google AdSense
Some of the problems people have had with Google AdSense has a lot to do with internet traffic. How does AdSense work if you don’t have traffic? It can’t! You won’t make money if your site doesn’t receive visitors, because no matter what ads you choose, nobody will be there to click on it. That is something that you have to have before starting with AdSense. Many people have said that they couldn’t make money off of it at the beginning, before they learned how to maximize their website for the ads.
Another thing that can make it difficult and not a fit for every website is that the policies of Google AdSense can be restrictive to your website’s content. If you post things that are controversial, things that seem inappropriate, or even sometimes things that are sensitive, Google AdSense could flag it as a policy violation and they can even revoke your membership. Some websites thrive on controversiality and free speech, so it isn’t always the right option in those cases.
Google AdSense is also known for being one of the most secure and safe programs out there. Over 10 million websites use it, and people have very few problems with it… once it’s all set up. Unfortunately, this can make it a little tricky to figure out at first, especially when inputting code if you are not an expert. If you use a website-building company, this may not be an issue, but several small business owners have expressed difficulties in adding the code to their website and making AdSense work. But many people can attest, it can be so worth it once you get the hang of it!
Google AdSense Research
One of the things you have to understand about Google AdSense is that it uses keywords to place the ads. What is a keyword? Keywords are frequently searched phrases or singular words, and Google uses them to essentially sort things. Keywords determine what kind of traffic goes to your website. They also determine what kinds of ads Google will place on your site.
Google has an amazing, free site where you can find better keywords called Keyword Planner. It works by showing you what keywords are the best for your area of expertise and helps you plan out which ones to include in your blog posts, web pages, and more. It also shows you by their research which keywords work the best. This is not a one-time thing, because keywords are always changing in terms of trending. Maybe a keyword that worked well for you in the past has become less popular, and you may need to make some adjustments.
The best way to keep up with keyword trends is to add a blog to your website. It can be hard to start, but it works very well for keeping your site changing with the trends. See what works best for you, and if posting weekly, monthly, or even daily will bring you the most internet traffic. Keep up with that so that your site can stay relevant!
AdSense for Shopping (AFSh)
Something amazing that Google added to AdSense is the ability to use it for shopping. It allows you to place shopping ads on your website! This is great for many companies because just like on Google, you can show what is available in terms of relevant items. It helps you show off your products available, and makes them more accessible to your website visitors. It also makes your products more visually accessible to the consumer.
For example, if your site hosts shopping, and someone wants to purchase a sweatshirt, a shopping ad will pop up with similar sweatshirts on it. At this point, people will usually purchase your product or click on the ad to look at something similar. Then, even though you aren’t selling your product, you are still making money on that person looking for a product like yours. Instead of just losing someone’s business who doesn’t want your specific item, you are helping them find the right item and still getting paid. It’s a win-win!
It also helps you if your product is obviously better quality or more suited to what the customer is looking for. Tehen they see the comparison and choose your product. This is a great way to make money through your internet traffic, even if they don’t buy your product.
Is Google AdSense Right for You?
Honestly, it isn’t the right option for every business. But if you have a lot of traffic on your site, it is worth it to give it a try! It is a free way to use what you already have to earn more. If you take the time to make your website beautiful and user-friendly, why wouldn’t you want to make money off of it?
The work you put in may be worth it already, but you can make it even more beneficial to you. If you are getting clients and customers already, it is just another way to bring in more revenue from all your hard work. You can always give it a try and see if it works for your company. There is no reason not to try it if you have a website with enough traffic! And if you need help with Google AdSense, call us at SEO Design Chicago today!