How to Drive Traffic to Your Shopify Store
If you already have a Shopify store, you’re likely wanting to drive more traffic to it. A well-designed site and a comprehensive store are important to your online sales, but if you’re looking to maximize your sales, you need to start increasing traffic to your store. This article will give you tips to start driving traffic to your Shopify store to get your sales booming.
Shopify Traffic Stats
Of course, all business owners are looking to increase their sales and recruit more customers, but online customers start out just as internet users who have come across your site. That means you need to start driving traffic to your Shopify site if you want more people to find out about your business and become loyal customers.
Overall, Shopify services over 600,000 businesses among 175 different countries. Shopify has managed over one billion transactions, which has amounted to over $55 billion in online sales for Shopify merchants. Cyber Monday in 2018 alone brought over $1.5 billion in online sales on Shopify stores, which averaged about 10,978 orders per minute or $870,000 in sales every minute.
Customers are obviously using online Shopify stores to browse and buy products. The ease of Shopify’s fully hosted ecommerce platform means more business owners are getting back to what they love about their business: designing and building it. No more headaches over expensive and technical server maintenance or store security.
Shopify relieves much of the technical burden from online merchants, allowing them to get back to what they really care about. But that doesn’t mean you can go hands-off with your online store. Here are some valuable tips to make sure you’re getting more traffic to your store.
Shopify Search Engine Optimization
Tapping the power of search engine optimization (SEO) is an essential component of a high-traffic online store. About 90% of customers use the internet to find local businesses. Internet searches are quickly becoming a common practice everywhere for customers to find the products they’re seeking.
You want your business to top search engine result pages. Only about 5% of internet users click to the second page of Google results, meaning if your business isn’t ranked as one of the top results in a Google search, it’s essentially lost to the public eye.
Luckily, SEO is a powerful new tool that can get your business rising to the top of search engine result pages. It’s an organic method of increasing the visibility of your business, which will then lead to more traffic for your store.
To get the best SEO results, many businesses create additional content like blogs or social media business profiles that are full of keywords related to your business and your products. Repetitive use of keywords in blog posts or social media uploads mean that your business is more likely to pop up on relevant customer searches. SEO harnesses the power of keywords to rank your business high on search engine result pages.
Importance of Business Profiles
If you don’t already have them, consider creating business profiles on social networks like Facebook, Twitter, and Instagram. Over a billion users are regularly liking, sharing, and commenting on content on these platforms. They’re free and ideal for online merchants looking to increase traffic to their Shopify store. Link your store’s site to your business’s social media profiles and frequently include the link in your posts. Curious customers will then be able to easily access your site and start browsing your store.
Professional digital marketers can help you get the most out of SEO for your business. The experts at SEO Design Chicago can create blogs and additional content for your online store, as well as maintain social media campaigns to regularly alert users of the current promotions, deals, and new products your store is offering. They are well-versed in SEO strategies and can get to work right away bringing more traffic to your Shopify store.
Another important avenue to increase traffic to your Shopify store is advertising. Rising to the top of search engine results is a great starting point to get more customers to your page, but that strategy only works when users are already searching for things related to what you have to offer. If you really want to drive up the traffic on your Shopify site, you need to start getting your brand out to those who haven’t heard of it yet.
You have a very wide range of options when it comes to advertising. Social media advertising on sites like Facebook, Instagram, and Twitter is becoming increasingly popular and effective for business owners looking to expand their market. Programmatic advertising is another remarkably powerful way to target an ideal audience for your ads. If your goal is to drive more traffic to your Shopify store, then you want more people to be aware of it and interested in it, regardless of your advertising platform.
For the best chance of success, make sure you’re creating eye-catching, engaging ads that will grab the viewer’s attention. An ad doesn’t do any good if it doesn’t encourage the viewer to click the link to your Shopify site and start browsing. Be bold and creative with your ads to give viewers the best impression of your business.
Again, the digital marketing experts at SEO Design Chicago have extensive experience designing advertising campaigns for a variety of businesses across a variety of platforms. They can help you with standard, programmatic, and out-of-the-home advertising to quickly get your business in front of more people to drive more traffic to your store.
Reviews of Shopify Sites
SEO and advertising both put your brand in front of more potential customers, but they don’t have as much power as word of mouth. Online reviews and ratings are incredibly important to customers making decisions about where to take their business. In fact, almost 50% of customers would not consider using a business that has a rating of less than 4 stars.
If your online reputation is in bad shape or if a handful of customers have left negative reviews that are overshadowing your positive ones, it’s important to start working to manage them. Many customers won’t even give your business a second glance if it’s got a bad review.
Encourage your satisfied customers to leave positive reviews and ratings of your store. You can also enlist the help of influencers or video creators who will both advertise your product and review it, often streaming to millions of viewers at once.
Customers are much more likely to engage with businesses that are positively reviewed by people or sources they trust. Reaching out to influencers or Youtubers who review products similar to your own is an incredibly powerful way to start getting more traffic to your site.
If your business is larger and has the resources to accommodate a more extensive Shopify plan, you might consider using Shopify Plus. Unlike the standard versions of Shopify, Shopify Plus offers a more impressive simultaneous transaction capacity. With Shopify Plus, your site can handle over 10,000 transactions a minute.
If you’re really trying to drum up traffic to your Shopify store, you have to be ready for rapid spikes in traffic to your site. Especially attractive promotions or naturally high traffic days (like Black Friday) can overwhelm and crash many online stores. You don’t want to miss out on any of the sales from high traffic days, which means Shopify Plus could be a valuable platform for your business.
Shopify Plus also comes with other perks like an expanded array of customization options and access to Shopify’s launch engineers to help you launch a successful Shopify store. Consider investing in a Shopify Plus account to get the most out of your online store.
Shopify Web Design
Increased traffic to your site means that more people are looking at your business and its products. To get the most out of those extra page views, you need to make sure your store’s site is in top shape. Online stores have the best chance of converting viewers to customers when their web design is user friendly, easily navigable, and well designed. That means you need to invest in the best version of your store’s Shopify site for the best chance of online sales success.
Luckily, the digital marketing experts at SEO Design Chicago are experienced web developers who can help you create the perfect Shopify site for your business. A good deal goes into a successful site.
You need clearly captioned, eye-catching product pages. You also need a strong bread crumb navigation strategy to ensure customers can easily move around your site and find important features like product descriptions, the checkout page, and current promotions or deals. Professionals can take your online store to the next level by making sure your Shopify site has the best user experience possible.
The experts at SEO Design Chicago can also help you design and publish mobile apps for your business. About 79% of Shopify traffic is coming from mobile devices. More and more consumers are making online purchases on mobile devices through store apps for peak convenience. If you want your store to be competitive in the online market, you should also consider app design to be an essential part of your ecommerce traffic increase strategy.
Driving more traffic to your Shopify store is an essential first step to getting more customers. The more people that come across what your store has to offer, the more likely you are to increase your sales. Using these tactics and with the support of professional digital marketers, your Shopify store’s traffic will start soaring!