For most DJs, the bulk of their bookings come via their websites. Whether someone is looking for a DJ for a wedding, holiday party, or birthday party, they will probably look online first. That is why SEO is so important for any DJ marketing strategy.
What is SEO?
Search engine optimization (SEO) is the process of creating optimized content that is found organically using a search engine. It focuses on both the quantity and the quality of the traffic coming to your website. Quality traffic is what comes from people who are actually looking for what you are selling. With a name like SEO, it’s easy to think that only the search engine is what matters. You must also focus on the people behind the searches. Understanding what people are searching for and how they are searching for it will help guide your efforts.
SEO is a long-term strategy. It is not something you can do once and forget about. You will have to commit to continually improving your website for it to really work. You also will not likely see quick, dramatic results. Instead, it will give you slow, steady improvements over time.
How Can SEO Help Your DJ Business?
SEO marketing will help expand your DJ business. You can have a cool, sleek website, but it is useless if people are not able to find it. An SEO strategy will make it easier for people to find your website and help drive traffic to it. More specifically, it will drive traffic from the people who are specifically looking for your services.
If you serve a particular city or area, your website should reflect that. This will ensure that only people who are looking in your area are finding your information. If your DJ business focuses on certain types of music or certain events, your website should also reflect this. This way you will be getting traffic from the people who could actually become customers.
Local DJ SEO
For most DJ businesses, their most effective SEO campaign is one that focuses on your local area. It is important for DJ businesses to truly command their local area before they can expand. A local SEO campaign targets potential customers in your immediate area instead of potentially getting national traffic. A few important parts of any local DJ SEO campaign are local search rankings and accurate business listings.
Local Search Rankings
Ranking locally will be essential for DJs, as they typically serve a specific geographic area. When people are looking for DJ services nearby, your website should be on the first page of results to be seen by the most people. This is because the first page of search results generates between 71% and 92% of traffic clicks. Local search rankings are influenced by a number of criteria and SEO Design Chicago can help you improve on all of them.
Google My Business
A DJ SEO strategy should also include a Google My Business profile. You will need to claim the listing as your own and then set up and fully optimize it. The most important part of your listing is that it is complete. Plus, having an incomplete profile can give off the impression that your business is unprofessional and neglected. A complete profile will help Google know to promote you in both local search results and local map results.
Recently, Google made it possible to include links to articles and upcoming events on your profile. These will add more interest to your account and allow you to showcase special sales or other events. Your profile also allows for up to 10 photos or videos on your account. These should be updated regularly to show Google that you are active. Google’s algorithm rewards active accounts with higher local search rankings.
Other Business Listings
Google’s SEO algorithms still believe that other business listings are important, too. One of the most important parts of your business listings is consistency. Many businesses prioritize one or a couple listings and neglect the others. This can lead to inconsistent information that might confuse your potential customers. Your website link, hours of operation, phone number, and address should all be the same on every listing.
On-Site DJ SEO
On-site or on page SEO is an important piece of search engine optimization. These improvements on your website will make it easier for both a search engine and any users to find you. It allows search engines to easily interpret your content and categorize your website. Meanwhile, it allows users to quickly and clearly understand what your business is about and find answers to their questions.
DJ Website Design
The structure and design of your DJ website will be the foundation for much of your SEO strategy. Your DJ website design should be informative, enjoyable, and easy to use and navigate for users. Your content should be readable either on desktop or mobile device. You also want to keep it uncluttered, without tons of ads and affiliate links.
If you want people to be able to find your website when they search for certain terms, you have to include them on your website. These terms are known as keywords. A DJ SEO company will help you research what keywords you should be using. They will also be able to help you analyze your competition and see what keywords they are using. It may give you an idea for some that you hadn’t thought of. Finally, you will also want to make sure keywords are used in your website titles, headlines, descriptions, and URL strings.
Content is a very important part of any SEO strategy, but it needs to be quality content. Relevant, helpful content will benefit you the most. This content is one of the best places to include the keywords you identified for your business. You should come up with a content creation plan to ensure that you are putting out quality content on a regular basis. Many businesses use blogs for this purpose. Users appreciate original, informative content and search engines do too. This is another area SEO companies can help you with. They will be able to come up with a tailored content creation plan that incorporates your keywords. Along with blogs, this may also include pages on your site focused on specific cities you serve.
Off-Site DJ SEO
On-site SEO is only half of an effective DJ SEO strategy. Search engines care a lot about credibility and the most common way they measure that is through backlinks coming to your site. The quality and quantity of the links pointing back to your website are extremely important.
A backlink is a link that gets created when one website links to another. These usually come when a website cites you as a reference for something they’re talking about. Backlinks essentially represent a vote of confidence from another site. Search engines like seeing your website be referred to by others. The more backlinks you have, the more search traffic you will get from Google. You can buy backlinks, but Google’s algorithm generally looks down on those. In some cases, they can even get you banned from Google altogether.
The best way to generate backlinks is through an effective link building strategy. Link building includes internal and external links. An internal link goes to another page on your own website. It will give visitors and search engines a logical place to go next. An external link will take you to a separate website. This type of backlink shows search engines that you did your research, which can make you look more credible. Including links from other websites that rank highly work best.
Social Media Integration
Social media is clearly very important for DJ marketing and integrating it into your website can benefit your SEO. This not only includes adding links to your social media profiles on your website, but other social signals. Social signals are things like “share” options that allow people to share your website to their friends. These social signals are also a great way to encourage backlinks to your site.
Just like you can optimize your website, you can optimize your social media accounts. There are a couple quick updates you can make to optimize your accounts. The first is to use the same profile picture on each account. Next, you will want to include relevant keywords in the bio section. Use keywords that are relevant to your business to show Google exactly what your profile is about. Finally, add a link to your own website. Although this seems obvious, many people neglect to include this because they assume users already know. These easy updates will help your social media accounts complement your SEO strategy.
Looking For a DJ SEO Firm?
Most DJs are busy booking clients and working events, with little time to dedicate to an SEO strategy. If you are looking for help with anything from your DJ website design to your overall DJ marketing strategy, SEO Design Chicago can help. We have experience with local Chicago DJ businesses and DJs all over the United States and Canada. Contact us today to learn how we can help you!