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How Do You Find a Keyword on a Website?

In this article, you will learn what Keyword Finder is, and how to implement keyword planner and keyword explorer into your business strategy. 

Keyword Finder

Keyword Finder

A keyword finder allows you to find the words and phrases commonly used by online searchers. Keyword Finder is a free tool that outputs thousands of effective keywords that will help optimize your website. It collects all the various searches people use on Google. Once you know what words and phrases users are looking up online, you can then choose which keywords and phrases you would like to implement into your site. 

Keyword Finder is widely used for SEO, PPC, and content creation strategies. SEO experts use Keyword Finder to figure out which keywords and phrases are the most effective. Their main goal is to find the keywords and phrases that appeal to the target audience. Keywords are just one of the many SEO practices to improve website traffic and increase revenue.

PPC professionals use Keyword Finder to optimize campaigns and improve ROI. In addition to providing keywords and phrases, Keyword Finder also gives you the cost per click data for the keywords. With this data, you can then determine which keywords will give you the best ROI. This tool is especially useful if you are on a tight budget. Instead of focusing on various keywords that may or may not be helping your business, you can focus on the keywords that have proven to be effective.

Content creators use Keyword Finder to know what kind of content their target audience is looking for. Of course, you want to have great content to pull your audience in, making them want to know more about your business. No matter what your job is, whether you are an SEO expert or content creator, you always want to have your target audience in mind throughout your various business strategies. 

Keyword Planner

Keyword Planner

Google Keyword Planner is a tool that gives you ideas for keywords, and traffic estimates to help you build your campaign. For example, Keyword Planner can give you statistics regarding the number of times people search for certain keywords or how competitive those keywords are. Some benefits of using Keyword Planner include discovering new keywords and knowing what your target audience searches for every month. Using Keyword Planner will definitely help you prioritize which keywords you use. As a result, you will have a successful business full of high website traffic. Follow these simple steps to get started on using Google Keyword Planner for your business. 

Step 1: Access Google Keyword Planner

Keyword Planner is free; however, in order to use the Google Keyword Planner, you need to have a Google Ads account. If you don’t have one already, setting up a Google Ads account is quick and easy to do. In your Google Ads account, click the “tools” icon and choose “Keyword Planner”. There will be two different tools in Keyword Planner: Discover New Keywords and Get Search Volume and Forecasts. Both of these tools will come in handy for SEO-focused keyword research.

For example, once you have more information on keywords specific to your business, you can form an effective advertising strategy to reach your target audience. Once you set up your Google Ad account and access Google Keyword Planner, it’s time to determine which of the two tools you want to use. 

Step 2: Choose a Tool

As stated earlier, there are two different tools available in Keyword Planner: Discover New Keywords and Get Search Volume and Forecasts. Discover New Keywords allows you to find new keywords. You will be prompted to type in the products or services that are related to your business. In order to get the best results, you want to be strategic in what information you upload. You can enter multiple keywords into this search by placing a comma and pressing the “enter” button after each word or phrase. Once you submit all the information you would like, it will produce a results page.

The other tool available in Keyword Planner is the Get Search Volume and Forecasts tool. This feature is useful if you already have a long list of keywords to choose from. Unlike the Discover New Keywords tool, this tool will not give you new keyword ideas. In this tool, you will copy and paste your list of keywords into the search field. Then, it will give you a report on how much money you can make from that specific keyword, how many people click on that word, and how many people that particular keyword reached. No matter what tool you decide to use, both will give you a results page. 

Keyword Explorer

Step 3: Filter and Sort Results

Now that you have your results, it’s time to look at and filter through your results. There are four targeting options at the top of the results page: Location, Language, Search Networks, and Date Range. Location is the area that you are marketing to. Language is important because obviously you want your target audience to be able to understand you. You wouldn’t want to have the language be set to German, if your target audience is based in an English-speaking area.

Search Networks is where you want to advertise your business on. It’s recommended to leave this option set to Google since it has so many search partners that are also included (for example, YouTube). For the Date Range option, it is okay to leave it at the default of “12 months”. There are many other factors to take into account while looking at your results, but these are just a few to take note of. 

Step 4: Analyze the Keywords

Once you filter through your results, it’s time to analyze your results. You want to be able to interpret your results so that you can use keywords that will help boost business and increase website traffic. In other words, keywords are a huge part of what makes SEO successful. Here are some terms to be aware of while analyzing your list of keywords. Keyword (by relevance) will sort your keywords that Google finds as the most relevant to your business.

Average monthly searches allows you to see, on average, how often users are searching up a certain keyword. Competition has nothing to do with SEO. Competition is the number of advertisers that want the same keyword that you are looking at. Top of Page Bid is a helpful way to see how much worth a keyword has. In other words, the higher the price, the more money that keyword will make. In addition, be aware of seasonal keywords.

For example, obviously in the Fall, there will be a lot more searches like “Halloween costumes” than there will be in the Spring. So just be aware of that when looking at your keywords. 

Step 5: Choose a Keyword

Now that you know how to set up Keyword Planner and what some of its features are, it’s time to actually choose a keyword. There are many factors that go into choosing the perfect keyword to optimize your site. You want a keyword that is broad, but also describes your product or service. The keyword should have a high volume of searches so that you can reach the greatest number of people.

You also want to be aware of your competitors’ organic search results. Look at the websites that are ranking high and figure out how to one up them. Once you find a keyword that works well for your business, you will definitely start reaping the benefits.

How Do You Find a Keyword?

Keyword Explorer 

Keyword Explorer allows you to figure out what people are looking up, what keywords of yours are already ranking, what people want to see, and how your competitors are ranking compared to you. In general, Keyword Explorer will help you save time by helping you find profitable and effective keywords. 

So, how does Keyword Explorer work? We’ll look at Moz Keyword Explorer as an example. First, you enter a URL or keyword that you would like to search. Then, you create a Moz account so that you can access Keyword Explorer and all the free SEO tools that go with it.

After signing up for an account, you will be asked to verify your email. Lastly, you will receive an in-depth analysis of your keyword. Through Moz Keyword Explorer, your analysis will include a number of helpful things. For example, your results will tell you how effective the keyword is predicted to be, help you prioritize various keywords, tell you why your keywords rank where they are, and give you a lot more useful information to help you use the best, most effective keywords for your website. Moz Keyword Explorer is just one of the many resources available for business owners to find keywords that will help their businesses grow and succeed. 

Now that you know about the importance of keywords, it’s time to decide how you will implement effective keywords into your business website. If you would rather work closely with a team of SEO specialists, you are in the right spot! SEO Design Chicago can assist you with all of your SEO needs. 

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