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How to Use Google Trends

If you are looking to improve the SEO tactics your business uses, you should consider learning how to use Google Trends. Google Trends can help you keep track of what is currently popular. It is crucial that you as a business know what trends your consumers are participating in. After all, you want to make sure that whatever products you are producing are the products that consumers will actually enjoy using. Additionally, Google Trends can help you realize what demands the market has that you may be able to provide. That is just one of the many benefits of using Google Trends. If you’re unfamiliar with this service or just want to learn more about how to use Google Trends, you’ve come to the right place.

how to use google trends for keyword research

Where Does the Data From Google Trends Come From? 

Before you know how to use Google Trends, you might be wondering where the data for it is coming from. This is an important question to ask. After all, you may make a significant business decision based on data from Google Trends. You want to ensure that the target audience you are trying to reach is a part of the data you are analyzing.

Google Trends data comes from Google searches, Google Image searches, Google News searches, Google Shopping searches, and YouTube searches. Since Google is the largest search engine in the world, this covers most consumers worldwide. Additionally, YouTube is the largest online video platform. This ensures that you are able to see the data of a wide range of consumers. 

How to Use Google Trends to Monitor Niches 

When you are researching how to use Google Trends, you are likely looking to learn how trends can help you monitor niches. Finding a new niche can be a great way to ensure that your products are in line with what consumers are looking to use. 

There are a couple of things to keep in mind when searching for niches. One thing you should make sure you do is change the time range of when the trends took place. Google Trends allows you to see what consumers were searching for from as early as 2004. You want to make sure that you filter the time period to just the last 12 months. This will help you more clearly see which trends consumers are currently interested in. What was popular in 2004 will likely not be able to give you an insight into what consumers like now. If you notice that interest from consumers is increasing for a certain topic, you should consider capitalizing on that niche. 

keyword research

Look at Growth Over Time

When you are conducting a Google search analysis, you should make sure that you are looking at the growth of the trend over time. You do not want to invest in an idea that is only temporarily popular. Some trends are popular but only for a short amount of time. Ensuring that there is consistent interest in a topic is crucial to keep in mind when you are researching how to use Google Trends. 

You want to make sure you are avoiding “spikes.” “Spikes” are significant increases in a topic, usually related to a specific current event. A good way to identify a spike from increased interest is to look at the trend across 12 months. If the peak in interest in a topic is significantly higher than the interest in the topic before or after a certain time, then that topic is likely experiencing a spike. The duration of time the interest is searched for is also important. If the topic is able to maintain a large number of searches for a long time, you might want to capitalize on it. 

How to Use Google Trends for Keyword Research

Another one of the most popular uses of Google Trends is for keyword research. Using Google Trends for keyword research is incredibly easy and user-friendly. Google Trends shows you related searches that consumers often search in relation to that topic. Not only can Google Trends recommend these keywords to you, but they can also show you the percentage of users that searched those terms in relation to the topic you are researching. 

You can then use the most popular keywords on your website when discussing the interest you have searched. This is one of the most effective ways to use Google Trends for keyword research. By using these keywords throughout your website, you will be able to increase the traffic that your website is able to receive. When finding keywords, you do not have to worry about them being temporarily popular. After all, using a keyword can be easily changed if you find it is not helping you. 

google search analysis

Consider Seasonal Factors 

For some searches, seasonal factors could play a big factor in an increase shown on their Google Trends. This is why when you are conducting a Google search analysis, you should consider if seasonal factors will impact your search’s popularity. Think about if the topic you are searching for has a correlation with a season. 

For example, the search for swimsuits does not increase in June because the popularity of swimsuits is increasing. The term swimsuits will be searched more often because it is warm enough for consumers to swim. Other terms might not be as obvious as swimsuits. Ice cream is a great example of a seasonal item that isn’t as obvious. Typically, ice cream sales are up during the summer months despite being able to enjoy ice cream during all months of the year.

One way to check if your term is searched more during different times of the year is to look at the trend over multiple years of time. If you notice that the searches go up at the same time of year, it is likely due to seasonal factors. 

Look at Which Searches are Trending 

If you do not know what topics are currently trending, Google Trends allows you to see which searches are currently trending. This is important to keep in mind when learning how to use Google Trends. Specifically, you should look at what has been trending in the last 24 hours.

After looking at the searches that are trending, look at the growth they are receiving. Did that topic just have a day when consumers were likely to search for it? Or has the growth been increasing for a period of time? If this is the first day the topic is trending, it would likely be best to wait and see if the growth is still increasing after the week. You want to make sure that the growth in interest was not a fluke if you are going to make any investments involving the topic. That is why sustained growth in searches for a certain topic is important to look for. 

Narrow Your Searches

If you are using Google Trends and are struggling to find trends to either base content, products, or keywords around, you should consider narrowing down your search. This is an important aspect of how to use Google Trends. Luckily, Google Trends makes this process as accessible as possible. There are several filters that you can implement in order to narrow down your search. 

The filters offered are worldwide, time selection, category, and web search type. Worldwide allows you to filter Google searches by what parts of the world often search those terms. Time selection allows users to filter out Google searches by the time they were most often searched for. Category provides users with the option to filter out certain topics. Finally, web search type allows users to filter based on whether it was a Google or Google Image search. 

how to use google trends

Use Google Trends To Create a Content Calendar  

One way to use Google Trends that often gets overlooked is that Google Trends can be used to make a really effective content calendar. A content calendar is exactly what it sounds like. It is a tactic used to schedule when you release content. Google Trends can help you determine when certain types of content are more likely to be searched. This allows you to get the most out of your content and ensure that as many users as possible can interact with your content. The best part of making a content calendar is how little effort it takes and can result in a lot more traffic to your website. 

Use Google Trends for Your Business

Now that you know a little bit more about how to use Google Trends, use some of these tricks to help improve your digital marketing strategy. Google Trends can be a great tool to help your business achieve a variety of tasks anywhere from increasing traffic to your website to helping you come up with a new product design. 

FAQs About How To Use Google Trends 

  • How to use Google Trends for keyword research?
  • Can Google Trends help you with SEO?
  • How can you find keywords using keyword research? 
  • What are niches used for?
  • How should I monitor growth in consumer interest?

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