What is Quora and Why is it Important?

What is Quora, and why do you need to know why it’s important? Quora is an American question-and-answer website where users ask and answer questions. Maybe you already know that. But what you might not know is that Quora can be used as part of a successful marketing campaign. It can help you make your website more popular and improve its search rankings and traffic. We’ll tell you how to use Quora to your benefit in this article.


What is Quora? 

These days, when someone has a question, where do they go to ask it? The internet. One website you might head to to get an answer to your question is Quora.

According to Quora’s website, it is “a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers.” Quora has 300 million monthly active users.

You might be wondering, why wouldn’t I simply go to a common search engine like Google to answer my question? Quora has a few qualities that typical search engines don’t. First, it allows users to create social networks and follow the topics that they’re interested in. It also focuses on high-quality questions and answers. Finally, it allows users to vote on answers in order to highlight the most accurate and best answers. This is called giving an answer an upvote or downvote. If you like an answer, you give it an upvote. If you dislike an answer, you give it an upvote.

Quora is a mix of a search engine and social media. However, instead of following people, you follow topics pages instead. Quora is similar to Reddit, another platform that allows you to interact with others and ask questions.

Not only is Quora a popular question-and-answer community, but it is also one of the top online destinations in the world. Quora is ranked in the top 500 of all websites in the United States by web metrics company Alexa. Worldwide, it is ranked #357. Plus, according to Google Trends data, Quora is only getting more popular. Over the past five years, Google Trends shows that Quora is trending upward.

what is quora

How Does Quora Work? 

At its base, Quora is an online community where people can ask and answer questions. People from all over the world go to Quora to find answers. In the same way, people use Google to find answers to their questions. The point of Google is to show web pages that answer searchers’ questions. This makes Google and Quora a symbiotic fit. It makes sense that Google ranks Quora so highly.

How to Use Quora 

In order to use Quora, you will first need to create an account. Don’t worry, it’s free! Simply fill out the page below, add a photo to your Quora profile, and connect with your friends. You can also follow any subjects that interest you. Then, you can start asking and answer questions.

how to use quora

Linking From Your Site to Quora

A commonly asked question is if it is okay to link to your own website from Quora. It’s totally okay to link to your own site from Quora! However, it’s important to do it in a way that makes sense and enhances the answer you are providing to someone’s question. It should always be in the context of a citation and should support the answer to the question. Make sure to use it in a valuable context in order to help answer the question.

How to Use Quora as Part of a Marketing Strategy 

It is possible for marketers to use Quora to market their product or service. You might have to be a little creative with it! Here are a few tactics to try:

Getting the Word Out 

One of the main goals of marketing any business online is to get the word out about that business. Quora gives you an opportunity to naturally spread the word about your brand, business, company, or website. One of the most valuable and important tactics for any company is word-of-mouth recommendations. Quora allows you to share information with others about your own business and get the world out, but just among a group of friends, but across all of Google.

Build a Good Reputation 

You can also use Quora to build an excellent reputation for your business online. As a business owner or a marketer for a business, you can use your position of authority to participate in the Quora community and build an excellent reputation for your business online. This allows you to build good relationships with people who are talking about your company online in an authentic manner. It is increasingly important to be authentic online. Internet users recognize authenticity and companies that engage with their customers online are viewed better than those who do not.

Piggyback Rankings 

One way to build your company’s online presence and ranking is to build your rankings on another website. This strategy is called piggybacking rankings. While everyone wants to rank high on Google, it’s not always the easiest task to accomplish. In order to achieve this goal, you can try to rank for certain keywords that pertain to your industry or business on Quora, and that will help you increase traffic for your own website.

how to use quora for marketing

Why Quora Matters for Your Marketing Strategy

There are many ways that you can incorporate Quora into your marketing strategy. You can use the ideas we’ve laid out here, or get creative with how to utilize it to help your business.


  • Is it okay to link to my website on Quora?
  • How can marketers use Quora for SEO?
  • How many people use Quora?
  • Is a Quora account free?
  • What is the purpose of Quora?

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